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How to Make Twitter Money With Each Tweet?

The world is becoming smaller with advanced technologies that bring on sophisticated solutions and options in communication and connectivity. Social media networks are rampant with a high following in the millions. Facebook currently enjoys millions of users who surf the platform every day for news updates from far and near. Twitter is also close at its heels with a simpler connectivity option.

The Potentials of Twitter

How to Make Twitter Money With Each Tweet?Twitter started out with humble beginnings as a simple mini blog that allows tweeters share short messages or posts of not more than 140 characters. This social media platform was very functional in its original objective where recipients were updated with short posts that could be read quickly. This connectivity option allows recipients of its posts to follow or be followed as information of all sorts is shared.

The sharing and exchange of information via Twitter quickly gathered individuals of the same interests or like-mindedness together. News of all sorts can be sent out quickly in short posts fewer than 140 characters. With its exciting features, Twitter is fast becoming a strong contender on the Internet even if it is considered the ‘new kid on the block’.

Twitter is gathering more new users over time to be one of the more popular social media platforms besides Facebook. Twitter can create a strong market visibility and presence for the tweeter. This is quickly noted by aggressive and innovative companies that want to draw more customers to their database for expansion and market establishment.

The simple yet dynamic connectivity and communication features of Twitter attract many enterprising entrepreneurs and established business entities to manipulate them for their benefit. These parties are focused on manipulating tweets to promote their skills, services, expertise, products and brand in whatever business operations that are indulged in.

Profiting from Every Tweet

A slight twist to the basic or original function of Twitter features produces a huge financial benefit to the innovative business owners or marketers. It is possible to profit from tweets with the right marketing campaign and skillful manipulation of Twitter dynamics. It is not expensive to send out a tweet to one or hundreds of recipients compared to traditional advertising such as billboards and television.

Companies or online business owners and marketers can save themselves lots of money on advertising costs with Twitter. They also learn to be more efficient with every post that is designed to be promotional messages that would draw in more sales and potential leads. The limited amount of characters forces tweeters to be precise, clear and effective with their choice of words and tone to capture the attention of readers and to invoke the right responses from recipients.

Every well designed and planned out tweet can be objectively profitable with the right components put in place; this includes choice of words, tone, message, timing and incentives to tingle the curiosity and interests of readers. Interesting Twitter content that is inspiring and beneficial to the recipients would benefit the tweeter sender as the right response would be invoked; this could be a reply to the tweet, a supply of requested information, further enquiries on promotional offers or a purchase order.

Adopting the Best of Approaches

The best way to profit from every tweet is to ensure that the quality of every tweet to be sent out is high with valuable content attached. Well designed Twitter posts tend to gain favor from recipients who would look forward to more posts from the same source. When the tweeter makes niche posts to a targeted audience, it is likely to attract a following of other tweeters who share an interest in such areas.

Consistent Twitter postings are crucial to ensure a profit from every tweet sent out as Twitter followers would be kept updated on the latest information required. A simple example would be a stock broker who provides regular tweets of potential shares to invest in depending on the market condition to his list of trading clients and investors. An expert in a particular field would more likely draw more followers if the market expert is reputable in that field with a proven track record.

Twitter followers are likely to pay a membership or subscriber fee to receive relevant information and services from the tweeter they are following. There is usually a reciprocal benefit between the two parties with one tweeter being the expert and supplier of important information which the followers are eager to receive for a price.

Establishing a strong personal relationship via Twitter is another effective and efficient marketing approach with Twitter marketing. Once a solid relationship is established, the business relationship is easily built up. Every tweet would then be personal and beneficial to the recipient instead of being treated as a business opportunity. Good personal relations between tweeters can lead on to an introduction of other tweeters from one party to another to benefit the business.

Twitter Marketing for Everyone

Enterprising entrepreneurs or companies, big or small, can make use of Twitter in their marketing campaigns to enjoy higher income from higher sales and profit. Creative marketing campaigns can be run via Twitter even though there is a character limitation on every post.

Simple attractions such as easy sweepstakes or online contests can be incorporated in marketing campaigns and conveyed on tweets to draw potential leads. Certain simple responses from Twitter recipients can attract many potential customers to increase sales conversions.

A tweet is simpler for new business startups to reach a limited circle of influence. Small online businesses can manipulate Twitter in their marketing strategies to avoid raking up high advertising costs with limited finances for business operations. Company awareness in the market is easily accomplished using Twitter as interesting and attractive posts are sent out to targeted groups. Market visibility increases quickly for the small business when the tweet is re-tweeted to the recipient’s circle of influence. Hence, the original tweeter saves a lot on further advertising while gaining a wider audience, which might not be in his scope or league.

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Twitter Marketing – Targeted Techniques
to Building Partnerships and Generating Leads
with Twitter 

Techniques to Partnerships and Generating Leads with TwitterSocial media is generating a loud buzz on the Internet today with many popular social media networks enjoying millions of subscribers and followers. After Facebook, Twitter is drawing many users in torrential numbers. Millions of consumers, young and old are having a Twitter account as well as a Facebook account. Celebrities, the rich and famous, professionals, authorities, politicians and the ordinary consumers are likely to have a Twitter and Facebook account today with the easy accessibility of modern technologies.

Twitter is becoming an unprecedented source of power for a vibrant social lifestyle with its breakthrough in business and marketing. This micro-blogging service facility allows its users to send out messages or read others’ messages called tweets.

Effective communication tool

The emergence of Twitter in the market is very impactful on the Internet to enhance online social interaction. Easy and fast communication is possible with Twitter as consumers keep others in the circle of followers informed or updated on the latest escapades from anywhere about anything.

The success of Twitter is due to its simplicity in structure, function and usage. Tweets can be sent from many different platforms such as the official Twitter website, 3rd-party web-based tools or cell phones and PDAs to the convenience of users.

Modern businesses are capitalizing on Twitter’s cost effective communication mode on social interaction and updates on business offerings. However, such businesses should be familiar with the essential techniques in building strong partnerships and generating leads on Twitter before indulging into it. There are 5 potential techniques which online modern businesses should consider to implement for greater success on the Internet.

1) Successful Lead Generation

A successful Internet business venture requires a consistent stream of potential leads that would be converted to loyal customers in support of the business operations. This requires the best of lead generation from targeted audiences in the market. One effective way of generating leads with Twitter is to generate huge quantum of potential leads for the business is to tweet interesting and relevant info to entice more interested parties to participate in the online social media.

Business marketers on Twitter must schedule relevant content to be tweeted regularly to their potential customer contacts to keep them informed and updated on the business offerings and operations. This would prevent an ‘out-of-sight, out-of-mind’ conditioning to maintain the market presence of the business entity.

Tweeting is a simple activation of online conversations on a daily basis to keep a targeted audience interested in the business enterprise. Tweet followers can click on links to the business webpage for further information and make online purchases after being inspired from a tweet. They can share the tweet with their own circle of influence to help the company build up their customer database indirectly. It is also a good and free way of advertising on behalf of the company as consumers trust their personal contacts’ recommendations over a commercial offering.

Leads can be generated successfully with attractive giveaways from the targeted web business site in luring more traffic. A simple and low cost promotional video, eBook or purchase discount can be offered in return for a visit to the web business page. A tweet link to the web business capture page secures the potential leads’ contact information for further follow up in conversion and promotion activities.

A simple but effective lead generating engine can be created through Twitter via its dynamic marketing tools. Currently there are TweetLater and Twittertise options for an effective Twitter marketing campaign.

2) Developing meaningful conversations with Twitter contacts

As more Twitter followers come on board, it would be difficult to follow through all conversations or tweets. However, there are great filtering tools to shut out unnecessary distractions that prevent meaningful conversations with important Twitter contacts that would establish strong relations to an online business venture.

Twitter offers TweetDeck that functions to select preferred users and messages on tweeting activities for a clearer focus on Twitter marketing endeavors.

3) Reuse available blog content on Twitter

Those with great blog content can repost these on Twitter as part of a dynamic Twitter marketing strategy to reach new audiences. Twitter offers Twitter Feed that synergizes blog content with tweets that would be disseminated to tweet followers to direct more traffic back to the website.

4) Sourcing new business partners

Another potential Twitter marketing technique is the manipulation of Twitter tools Twellow and Twitter.grader.com that permit a view of top Tweeters in the market on any given word. These facilities make use of dynamic processing algorithms that allow the marketer to follow established and experienced Tweeters with a good reputation to be invited or considered as business partners.

These Twitter sources are excellent in adding value to any personal online business venture with potential circles of influences to be added to the potential lead database for the marketer.

5) Tracking outbound links

A tweet cannot exceed 140 characters. Hence, the online marketer who intends to manipulate Twitter marketing tools may want to consider Twitter’s bit.ly that keeps track of the number of clicks received to identify the effectiveness of the marketing campaign and strategies.

This Twitter tool is excellent in generating useful marketing metrics for the marketer to improve online marketing campaigns and strategies. The Twitter Tweetburner is useful in this manner.

The best deal about these Twitter marketing tools and tips is that they are available free for those who are interested in expanding their Twitter following.

Autopilot mode

Creative and innovative online marketers who want to incorporate cost effective Twitter marketing tools for generating leads with Twitter and strategies can consider automation means over manual options which can be quite time consuming.

Many auto pilot lead generation tools and processes are readily available in the market to speed up the generation and tracking activities of Twitter followers while ensuring a proactive follow through with important prospects to boost the online business. The market offers Automatic Twitter Traffic tool to activate an automatic management of Twitter following for greater marketing effectiveness. There is no lack of cost effective or free Twitter marketing tools and guides on the Internet to boost the online business quickly.

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Twitter Marketing for Small Business Any enterprising entrepreneur can kick start a small business easily and quickly today with the myriad of powerful tools and resources on the Internet. Social media networks form a dynamic platform for small business owners to jump start their business online with the incorporation of social media tools and resources such as Facebook and Twitter.

Although Facebook is currently the more popular choice of online social media platform today with its millions of followers, Twitter is fast gaining momentum in popularity and number. This makes it a valiant contender for any small business enterprise today.

Benefits of Twitter Marketing for Small Business

There is no doubt that Twitter can be an awesome online business tool for small to large businesses as long as the business owner or marketer is determined to manipulate its features and resources insightfully. One of the huge benefits of using Twitter marketing is that it is free of charge. This feature helps any small business enjoy great savings on advertising and marketing activities in promoting its market visibility, especially when it is new to the market.

Twitter is a great marketing tool for today’s high tech market environment where most businesses are driven by progressive technologies and modern business solutions. Small business owners or marketers can engage a scheduling tool that automates Twitter marketing activities. HootSuite and Timely.is are two excellent Twitter scheduling tools that execute automatic scheduling effectively. Timely.is can send out tweets to a maximum reach quickly and automatically once the queue is set up by the marketer.

On the other hand, HootSuite schedules tweets according to the time periods preferred by the business owner or marketer with a scheduling update feature for other social media networks. It can create a search “stream” using preferred Twitter keywords to track brand and topics on Twitter. Rookies would find Twitter search very powerful and effective for their building up of business contacts. Moreover, these Twitter tools are great for monitoring brand effectiveness with real-time insight on branding.

Using Twitter to market can draw more attention to the small business in the marketplace to be better established. This real-time customer service tool allows a prompt response to customer queries which enhances market visibility of the business entity. Good publicity is generated as prompt services are viewed by consumers.

Enterprising Twitter Marketing features

The primary focus on Twitter is a constant engagement with customers to keep connected with regular tweets on interesting and meaningful topics. It is not about blasting out marketing messages for a hard sell. Strong and personal relations are essential in building up a dynamic Twitter marketing, especially for small businesses that are required to establish their worth in the marketplace in terms of prompt services and quality products.

Building good relationships with customers, related industry leaders and potential business partners via Twitter marketing is crucial to the success of a dynamic Twitter marketing campaign. Any small business today in any industry can achieve market stability in a short period of time after the initial setup with Twitter marketing. Twitter allows the business owner or marketer of small enterprises to connect with wider networks of like-minded audiences across the globe to boost business image, branding and operations.

Twitter offers enterprising marketing features that are modern, advanced, convenient and free in mainstream marketing environments to capture the best categories of audiences. It is possible to leverage on Twitter to build a strong customer list quickly. Short messages of less than 140 characters on Twitter respect consumers’ time and busy schedule where only relevant points and links are sent out.

Another enterprising Twitter feature is its free tool TweetLater which can create an automated tweet to all new followers in the form of a direct message on their Twitter page and personal email. This can serve as a welcome message and a good form of acknowledgement to new followers. A personal but short message with no nuance of a hard sell on this auto pilot feature serves to establish good links with new customers.

Proactive actions for Small Business

Small business owners or marketers need to take proactive actions to manipulate Twitter features for the best of Twitter marketing effects or outcome. Besides establishing a customer database with a short and welcoming message to new followers on Twitter, business owners or marketers need to continuously undertake certain proactive actions to keep drawing new followers in expanding the customer base. There must be a constant request to follow the business owner or marketer on Twitter.

This can only happen if there are interesting, relevant and useful information posted regularly to entice followers to stay connected and expecting for more. A host of creative information can be tweeted and posted; this includes inspirational quotes, tips, news and jokes that would enlighten followers. A link to the small business owner’s Facebook account would be ideal in boosting the enterprise market visibility that would capture the attention of top search engines for higher SERPs on the web business site.

Many online businesses tend to miss the golden opportunity to connect or win over potential leads on Twitter as they tried too hard to push their products and services regardless of how awesome the offerings may be. Modern consumers are not taken in by hard selling, but establishing good relationships with simple, light-hearted tweets that are fun and easy in life.

Twitter marketing can also be manipulated to seek out influential parties that can contribute to the further success of a small business in its expansion plans. Potential business partners can be identified through tweets that showcase like minded people who are interested in the business expansion.

Conclusion Twitter Marketing for Small Business 

Twitter marketing holds great potential for even the smallest business today with the wide array of tools and free resources available. It is easy to build a continuously expanding list of Twitter followers with a strong relationship that would boost business operations and growth in a short period of time.

Interesting information can be tweeted to like-minded people who can contribute to the business as partners, associates or authorities in various fields to post interesting tweets. Higher sales and multiple income streams can be formulated from a successful Twitter marketing campaign.

 

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Tips for Using Twitter the Right Way

Using Twitter the Right Way for YOUR BusinessMost local business owners don’t know how to use Twitter effectively and end up neglecting their Twitter profile all together. In fact, many of them end up coming to the conclusion that social media marketing just isn’t for them.

But what they don’t realize is that there is a right way – and a wrong way – to market their companies on Twitter.

If you’re considering using this great platform for your online marketing, or already have an Twitter profile but need help making it work for you, here are some tips to get you on the right track:

1. Use Twitter for socializing – most of the time. Sure, you want to get your business out there and promote your products and services, but your followers don’t want to be constantly “sold to.” Instead, focus on ways to use Twitter to socialize with and update your followers about your business and industry. Occasionally, you can create promotional tweets for your products or services, but make sure that you prioritize socializing over promoting.

2. Build relationships with followers in order to grow your business. You can’t grow your business without having a wide customer base; so use Twitter to build trusting relationships with your followers, whether they’re prospects or customers. Focus on providing valuable content and be sure to answer any customer-related questions you may receive. All of this will show your audience that you are a trustworthy business owner.

3. Help others. If you’re following any other business owner who’s in the same market/niche as you are, retweet any tweets that you think will help your followers. Some people are uncomfortable with this method, but the opportunity here is that you can show your followers that your goal is to put their needs first and won’t let competition get in the way of that. Also, even if your followers go to that business for their products and services, you can likewise gain more followers from the other companies.

4. Avoid repeating the same message over and over again. There’s nothing that kills a Twitter page more than repetitiveness and spamming. There’s no need to post the same tweet several times in a day. For instance, if you have a promotional offer for your Twitter followers that has an expiration date of one week, retweet it every other day and only once a day. For the best results, focus on choosing the right times to retweet your offers so that most of your followers can see it.

5. Give your followers a call-to-action. Encourage customers to take action with your tweets with call-to-action messages, such as “Retweet to get your FREE meal today between 12 p.m. and 4 p.m.!” This type of post will generate even more followers, as well as sales.

When Twitter users see that you’re sincere and not just after their money, they’re more likely to trust you, share your posts, and interact with you. Don’t use Twitter for your promotional needs alone – using Twitter the right way for your business, use it to build relationships and add credibility to yourself and your business.

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Effective Twitter MarketingEven though Twitter is one of the most popular and commonly used social media platforms, it has its own jargon and exclusive space on the Internet. You can’t compare any other social media website out there to it.

So, for someone who is just starting out on Twitter, it can be confusing to see all these Twitter terms being tossed around.

Here’s a list of some of the most common terms used there, along with a brief description to help you understand them better:

1. Tweet
A tweet is the name of a “post” made on Twitter. You can create tweets in the status bar that’s on your Twitter homepage and you can also include links in them. However, 140 characters is the limit for a tweet, so they must be brief.

2. @ = Reply
If someone has tweeted a public message to you, you can reply back by hitting the “reply” button or use the @ symbol and type someone’s username to reply to them.

3. RT = Retweet
One of the best ways to add content to your Twitter profile is to retweet other people’s posts. Before posting your retweet, add the RT abbreviation so that your followers know that what you posted is a retweet.

4. # = Hashtags
Hashtags are a must-have on your tweets as they are a big part of communicating on Twitter. Hashtags are important because these are keywords that are used to find similar posts on Twitter’s search engine. For instance, if you have a post about smartphones, you would use a hashtag for it like this: #smartphone. Twitter users who search for “#smartphone” may see your tweet.

5. M = Direct Message
This keyboard shortcut is a way for you to send a private message to one of your followers or another Twitter user. Just hit the “m” key on your keyboard, and a message box will pop up. Add the username you’d like to message to with an @ in front of it to send your message.

6. Twitpic
Twitpic is a popular third party media sharing website that allows Twitter users to post and share images and photos to their followers. Many Twitter members use this application for all their media usage, and you’ll also find hashtags for #twitpic.

7. Bitly
Since tweets can only contain 140 characters, Bitly is a great way to shorten your links; it is used by most Twitter users.

Every website has its own language, so make sure that you stay up-to-date about any new Twitter lingo. Over time, Twitter can have trending terms, and you’ll want to know them so that you can fit in with the rest of the Twittersphere – but only if it relates to your business.

For now, the seven Effective Twitter Marketing terms mentioned in this article should be enough to help you get started when it comes to posting on Twitter.

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Using Twitter to Test Headlines
(And Subject Lines, Too)

 Using Twitter to Test HeadlinesAt the risk of stating the obvious, the better your headlines grab eyeballs, the more money you can make. In fact, even a small improvement can add significant money if your sales funnel is set up with a high priced product or two. For example, getting 5% more people to opt into your list or open an email or buy a $7 product could result in another one half to one percent buying your expensive product. And over the course of a year that could easily add thousands to your bottom line.

One way marketers used to test headlines was through Adwords, back in the day when they were super cheap. A marketer would try out 2 or more headlines and see which one pulled the best. Seasoned marketers still do this, but if you’re on a small budget there is a less expensive way.

These days Twitter is the easiest and cheapest method for testing headlines, so long as you have a following. Simply choose what you think are your two best headlines and tweet them both and track the results.

First, the tweeting: To be fair you’d want to tweet both simultaneously, but that’s probably not the best way. Instead, tweet them both in the morning and again in the afternoon, about 20 to 30 minutes apart. So for example in the morning you might tweet headline A at 9:00 and headline B at 9:30. Then do the same in the afternoon but reverse the order.

Track your results either by using bit.ly or a program like Hootesuite. When you’ve got your winner, test it against another headline, and so forth.

Now then… why use this method instead of split testing? Frankly, I prefer split testing when it comes to something like a squeeze page or a sales letter, but there are times when this Twitter method comes in especially handy. Are you sending out an important email or series of emails for a big promotion? Are you getting ready to launch a product and want to have a good idea in advance which headline will work best? Then using Twitter to test your subject lines and headlines may be the way to go.

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To tweet or not to tweet…
5 Tweeting tips for all TWITTER MARKETING

To create an effective marketing strategy on twitter, one doesn’t need to spend much time at all. In fact, just about an hour a day is good enough (provided you take at least 10-15 minute breaks). Here are some fascinatingly helpful tips that can help you become more productive and efficient in that one hour that you spend on Twitter.

TWEET TIP # 1
Pondering your Tweet: When a person tweets, the message is estimated to last a minimum time duration of 10 seconds in the minds of the followers reading your tweet. All messages automatically enter a general timeline and stay there till they are consequentially replaced by another tweet. Reasons for a follower to remember your tweet would depend on the nature of your tweet. Unless you tweet something extremely offensive or extremely hilarious, people will not remember what you said even five minutes after you tweet it, forget about what you tweeted yesterday or a week before.

Tweets do not have to be weighty. They are not designed to be so anyway. It is because of this simple reason that we can use abbreviations in out tweets. However, one must make sure that the abbreviations used are corresponding with the same abbreviations used by your business. If used incorrectly, the image set by a business could be at risk. You should also keep in mind that one does not have all their tweets create a 50 percent click through rate.

Even drops of water can create a crack in the stone – If you plan on using the leads from Twitter to increase sales and create a practicable marketing strategy, you must learn to be patient because it could take weeks or even months for that goal to be reached. Learn to take your time and let your followers get to know the real you in order to gain their trust. Only when that is achieved will they be willing to buy what you are selling.

TWEET TIP # 2
You don’t need to read every single tweet from your followers: You need to realize the simple fact that it is not possible to follow everyone. An effective marketer would be followed and would be getting thousands of followers. To keep up with every one could drain you. Plus, there is no guarantee that everyone you follow would tweet content that interests you all the time. There is no shame in accepting the fact that you don’t have time to read tweets from some people. Pick a few, stick to them.

The following list provides some solutions to identify the people whose tweets you would potentially want to read:

1. Only follow the worthy: On Twitter, you will come across hundreds of associate marketers and spammers that will be following you, so it is best to just simply ignore them. It helps to locate people in your industry, people in your city, and most importantly your customers. Learn to keep your list of followers to just the people who write worthwhile tweets, this could prove to an asset.

2. Save those key searches. It is always helpful to save searches based on the keywords or phrases. Looking for topics that contain hashtags, keywords in your business or current events can help. Now, instead of having to scan every tweet for that elusive message about completely unrelated topics, you only have to see the tweets related to the topic that interests you the most.

TWEET TIP # 3
Value addition to your Tweets: There is a misconception that dictates tweets have to be of a certain contextual type. Always Tweet about whatever you want to speak out or share, provided that you add value to that tweet in the process. For instance, you can add value to your tweets by telling people something related to breaking news, stories, interesting articles, bog posts or new resources.

TWEET TIP # 4
Clever way of using your marketing tweets: It is important that you send out marketing tweets. The question is, how many should you send out. What is the acceptable ratio of mixed marketing messages? According to experts, the recommended stream of tweets should have one out of every nine as a marketing tweet. In this scenario, for every one marketing messages that you plan on sending out, you should send out nine messages that don’t have anything remotely close to the product or service that you or your business is marketing about in the first place.

This becomes a great opportunity for you to make those nine tweets conversational by simply adding value to them. These can be anything your heart desires. Talk about sports if you will or even cooking shows. Remember, you have 140 characters to use so use it wisely and go all out to spend those characters in the best manner possible.

TWEET TIP # 5
Create a schedule for your Tweets: it is absolutely imperative that you know exactly how many times and at what times of the day or night, your business prospers from you visit on Twitter. This can be done realistically when you calibrate the number of times you check your e-mail people, the number of times you talk or play with your smart phone, and the number of days in a week that you work.

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Twitter is renowned for its simple usage. Its limitation is its greatest strength. It’s a social networking website that allows users to ‘tweet’ to their hearts content, each tweet being of a collection of nothing more than 140 characters of text. Each user can opt to follow another and similar to a newsfeed on Facebook, Twitter has a feed which consists of the tweets of the many users one has followed. As a social networking website, Twitter has charmed the internet world into connecting once again beyond borders with its simplicity and catchy trending blocks of text and hash tags on the side.

When it comes to social marketing, creative ideas keeps the flow going. With the advent of twitter, comes the aspect of extremely simplistic marketing strategies. A lot of companies have opted to make use of this particular social networking website’s for the purpose of marketing themselves and connecting with their customers. However, while it’s as simple as 140 characters, it’s better if you attempt your social marketing use of the website with a few things in mind.

Setting up

Despite the twitter users love/hate relationship with words (and word limits), the way the world works these days, particularly the way impressions are made, is extremely deep rooted in visual presentation. And while twitter is all about characters of text, it does not fail to deliver when it comes to visuals. As a business this is important as it sets the tone for whenever a customer views your twitter profile. It’s always best to make use of the themes it offers, or to customize it you would prefer that.

A profile picture, a header picture as well as a background image is allowed. In a way, it’s as important as the design you would choose for your own website. There is also the option to include a brief description of the twitter profile, which is integral because most profile visitors, after being awed or dismayed by the visual representation of a profile, will read the little description. It’s important that your twitter profile as well as any other online presence your business has to be consistent in terms of visuals.

The main element to keep in mind when building your profile is to think of what kind of story you and/or your business want the people you’re connecting with to see. Make use of the detail you are allowed to put up such as your location, your website and a catchy introduction to the profile.

Furthermore, twitter allows for users to upload pictures and write descriptions of it. There is no saying how powerful of a marketing technique one can make of this, which will be discussed in the next point.

The Lure of Hash tags

Twitter is all about saying smart things and saying it within 140 characters. It’s important to realize that being able to do so with positive results takes practice and a good command of words, although there is no such thing as an incorrect tweet. Along with the tweets, twitter offers the use of hash tags, which are extremely useful as they allow users to contextualize their tweets by using the hash symbol (#) before a word or phrase.

They also allow users to search for topics of their interest. Hash tags can result in trends or discussions about a particular topic; and can be used extremely well for long term marketing. For example, in the case of an ongoing competition, a trendy phrase can be turned into a hash tag for the marketer to keep track of its audience as well as for the customers to feel like they are a part of something.
When it comes to hash tags and images, you are allowed to play with the best of both worlds: visual elements along with text. For any business, it’s important to show what their services are. It’s important to be able to tell a customer that this is what the service or product is capable of. When it comes to the use of images, twitter and advertising, together with its hash-tagging service, there is no need to describe the potential reach it yields.

Tweet for Customer Service:

Gone are the days when complaints and questions would be put through waiting phone lines or emails. A lot of companies choose to let twitter be the platform for such interaction from and with customers. By doing so, it endorses the fact that your company doors are always open through the power of tweeting. Many companies have established their twitter profile as the place to be when it comes to complaints about a service or any questions. This is an invaluable asset that tweeting can offer, and any business not to take advantage of it while it’s in its prime will lose out.

So there you have it. Overall twitter offers social marketers the benefits of real-time marketing through an online platform. There are several ways to creatively interact with your customers, make new customers and maintain your loyal customers through the use of twitter.

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From a business standpoint, Twitter offers a variety of options for companies and brands. For example, the ability to reach your customers is as simple as sending out a tweet. You can also review customer feedback in real-time and provide your company’s news and latest updates.

Furthermore, once you’ve established your business on Twitter, you have the chance of going viral, meaning that your promotions, news, coupons, or whatever you choose to tweet, has the potential to spread to the masses.

Step 1- Signing Up
Signing up for Twitter is a relatively easy process. All you need is a valid email address. To get started, navigate to Twitter’s sign-up screen, and enter your full name.

Step 2- Details
Once you’ve entered your name, you’ll be taken to the proceeding page which will allow you to complete your sign-up details. Simply enter your name again, followed by your email address, and then choose a user name and password.

Step 3 – Getting Started
Once you’ve completed the sign-up process, you’re ready to learn how to follow other Twitter users. On the proceeding page, click the “Next” button in the top left-hand corner to continue.

Step 4 – Follow Other Users / Tutorial
You’ll now be prompted to follow five people, typically high-profile celebrities. Keep in mind that you can always delete these users once you’ve completed the tutorial.

Step 5 – Search for Colleagues, Friends, and More
You’ll now have a chance to search for friends, colleagues, customers, or anyone else you want to follow. Follow the tutorial on the next screen to continue.

Step 6 – Search for Contacts via Email
Once you understand how to follow others, you’ll be prompted to go to the next page, where you’ll be able to find others via your email address contacts. To get started, follow the prompts on the screen.

Step 7 – Your Personal Details
You are now ready to enter your personal details. On the next page, you’ll be asked to enter a short biography. If you’re promoting your company, this is the perfect opportunity to give potential customers details about your business.

Step 8 – Confirm Your Email Address
On the following page, you’ll be cued to confirm your email address. This step is important as it will allow you to fully access all of Twitter’s features, such as direct messages, settings, and more.

Step 9 – Compose Your First Tweet
Once you’ve confirmed your email address, you’re now ready to start using Twitter. To compose your first tweet, place your mouse over “Compose New Tweet” box and start typing.

Step 10 – Getting Help
If you have any additional questions, or run into difficulties, you can visit Twitter’s Help section by clicking on the tool icon in the top right-hand corner.

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Millions of local businesses owner have taken to social networking in order market, advertise, and attract new customers. Twitter is an ideal platform for busy business owners and managers as it specializes in short “tweets” that allows you to get your point across in 140 characters or less.

In addition to its convenience of quick and short messages, Twitter offers unique ways in which you can grow your local business that other social networking sites don’t offer.

Here are some of them:

1. Customer Interaction: Customer interaction is by far the most important action you can take to build an audience, attract new followers, and get more attention on your local business.

Twitter allows you to send out “tweets” in real-time that can reach all your followers all at once. In addition, customers and/or potential customers can easily tweet back or send you direct messages.

Again, customer interaction is the single most important thing you can do online to grow your company and attract new customers. Not only does it help you to gain loyal customers, but it also shows that you’re available when people have questions, comments, or concerns.

Unlike traditional ways of submitting questions and complaints via email or phone, customers can receive a response in real-time, right away, which helps them to gain confidence in your company.

Furthermore, feel free to engage in your customers’ tweets even if it’s not about your business. This will help you establish that “personal connection” with them.

2. Marketing Tools: Twitter’s web marketing tools allow you to create customized Twitter buttons for your website. With Twitter Ads, you can promote both your account and chose tweets to send to a target audience of your choice.

With Twitter’s self-service ad platform, local business owners are offered affordable ad services while getting full-service advertisement usage.

In fact, you can set your own budget, and you’ll only be charged when someone follows your promoted tweets. Organic tweets are not included and are never charged, and there is no monthly fee. For more information, simply click on your Settings tab on your Twitter homepage.

3. Company News Updates: Twitter offers a quick and affordable (free) way for you to alert your followers to any company news updates, such as promotions, new business hours, new services products, or anything relevant news updates you’d like to share.

With a quick tweet, your followers can provided any company news and/or updates you want to share. Updates and company news give followers a reason to actively engage with you, which may lead to more business.

4. Going Viral: One of the more prominent advantages of Twitter is the ability of certain tweets to go “viral,” meaning that one or many of your tweets has the potential to reach millions across the globe, and more importantly, reach consumers right in your local area.

5. Contests and Coupons: Many companies have had success in gaining new followers, therefore gaining new customers, by holding “Twitter Contests.” Contests can range from offering a free service to the 50th newest follower or holding a drawing for a free product to a random follower. In addition, Twitter is an easy way to allow all followers to know, in real-time, about company specials and coupons.

6. Following Relevant Companies and People: By following similar companies such as your own, not only can you gain secrets into their marketing tips, but you can also expose yourself to others who may potentially turn into new customers.

Take time to reply the other businesses and share any information that can help your company. Also, consider following active followers of relevant companies who may interested in your services as well.

7. Bring More Traffic to Your Website: In addition to placing Twitter buttons on your website’s homepage, you can also drive more traffic to your site by utilizing Twitter’s bio section to include your business website address and other details.

It is recommended that some of your tweets actually send followers to your company website for additional information.

To stay on top of branding, it is ideal to create a Twitter username that is the exact same as your company name – if that’s not possible, be sure it’s very close.

Additionally, a customized background will help your Twitter page look more professional, as well as help with branding.

8. Twitter Lists: Twitter lists are user-created lists that allow you to engage and keep track of certain people and businesses. This not only allows you to organize your network, but it also allows you to organize your current customers, future customers, and business partners.

In addition, Twitter Lists provides you a way to monitor competitors in your industry unbeknownst to anyone, via a private list. Moreover, if you’re having a company event or sale, tweeting, while effective, may not reach all of customers if they aren’t checking Twitter when you make the announcements.

While you can definitely tweet the event as many times as you like, a Twitter list allows people to connect and interact before the event, as well as get reminders.

9. Your Biography: As aforementioned, Twitter allows users to create a biography in order to give more details about yourself and your company. Be sure to optimize your biography in a way that reflects what your company does and what you offer.

Several Twitter users become new customers by simply reading Twitter biographies. Keep in mind, however, that Twitter operates on short, concise information, so you only have a limited about of characters to create your biography.

Make it count by choosing the most pertinent information you want people to see.

10. Tweet Helpful Local Content: In addition to tweeting relevant company information, consider tweeting helpful local content, such as upcoming weather and other things that locals may be interested in

 

Most Internet users, including Twitter users, search for geographic-specific information on a regular basis. By tweeting hyper-local information, you’re opening up to an even wider local market.

Using the information listed in this report, your local business has a successful chance in reaching a high volume of people that otherwise would have never known about your company.

As a result, your business can ultimately generate new leads and customers via Twitter, but keep in mind that customer interaction is the key. The more often you interact with people, the better chance you have that they will check out your tweets, your company website, and your services.

Twitter is an extremely powerful tool for companies, and with dedication, time, and effort, your local business will blossom.