Using Twitter to Test Headlines
(And Subject Lines, Too)
At the risk of stating the obvious, the better your headlines grab eyeballs, the more money you can make. In fact, even a small improvement can add significant money if your sales funnel is set up with a high priced product or two. For example, getting 5% more people to opt into your list or open an email or buy a $7 product could result in another one half to one percent buying your expensive product. And over the course of a year that could easily add thousands to your bottom line.
One way marketers used to test headlines was through Adwords, back in the day when they were super cheap. A marketer would try out 2 or more headlines and see which one pulled the best. Seasoned marketers still do this, but if you’re on a small budget there is a less expensive way.
These days Twitter is the easiest and cheapest method for testing headlines, so long as you have a following. Simply choose what you think are your two best headlines and tweet them both and track the results.
First, the tweeting: To be fair you’d want to tweet both simultaneously, but that’s probably not the best way. Instead, tweet them both in the morning and again in the afternoon, about 20 to 30 minutes apart. So for example in the morning you might tweet headline A at 9:00 and headline B at 9:30. Then do the same in the afternoon but reverse the order.
Track your results either by using bit.ly or a program like Hootesuite. When you’ve got your winner, test it against another headline, and so forth.
Now then… why use this method instead of split testing? Frankly, I prefer split testing when it comes to something like a squeeze page or a sales letter, but there are times when this Twitter method comes in especially handy. Are you sending out an important email or series of emails for a big promotion? Are you getting ready to launch a product and want to have a good idea in advance which headline will work best? Then using Twitter to test your subject lines and headlines may be the way to go.
To tweet or not to tweet…
5 Tweeting tips for all TWITTER MARKETING
To create an effective marketing strategy on twitter, one doesn’t need to spend much time at all. In fact, just about an hour a day is good enough (provided you take at least 10-15 minute breaks). Here are some fascinatingly helpful tips that can help you become more productive and efficient in that one hour that you spend on Twitter.
TWEET TIP # 1
Pondering your Tweet: When a person tweets, the message is estimated to last a minimum time duration of 10 seconds in the minds of the followers reading your tweet. All messages automatically enter a general timeline and stay there till they are consequentially replaced by another tweet. Reasons for a follower to remember your tweet would depend on the nature of your tweet. Unless you tweet something extremely offensive or extremely hilarious, people will not remember what you said even five minutes after you tweet it, forget about what you tweeted yesterday or a week before.
Tweets do not have to be weighty. They are not designed to be so anyway. It is because of this simple reason that we can use abbreviations in out tweets. However, one must make sure that the abbreviations used are corresponding with the same abbreviations used by your business. If used incorrectly, the image set by a business could be at risk. You should also keep in mind that one does not have all their tweets create a 50 percent click through rate.
Even drops of water can create a crack in the stone – If you plan on using the leads from Twitter to increase sales and create a practicable marketing strategy, you must learn to be patient because it could take weeks or even months for that goal to be reached. Learn to take your time and let your followers get to know the real you in order to gain their trust. Only when that is achieved will they be willing to buy what you are selling.
TWEET TIP # 2
You don’t need to read every single tweet from your followers: You need to realize the simple fact that it is not possible to follow everyone. An effective marketer would be followed and would be getting thousands of followers. To keep up with every one could drain you. Plus, there is no guarantee that everyone you follow would tweet content that interests you all the time. There is no shame in accepting the fact that you don’t have time to read tweets from some people. Pick a few, stick to them.
The following list provides some solutions to identify the people whose tweets you would potentially want to read:
1. Only follow the worthy: On Twitter, you will come across hundreds of associate marketers and spammers that will be following you, so it is best to just simply ignore them. It helps to locate people in your industry, people in your city, and most importantly your customers. Learn to keep your list of followers to just the people who write worthwhile tweets, this could prove to an asset.
2. Save those key searches. It is always helpful to save searches based on the keywords or phrases. Looking for topics that contain hashtags, keywords in your business or current events can help. Now, instead of having to scan every tweet for that elusive message about completely unrelated topics, you only have to see the tweets related to the topic that interests you the most.
TWEET TIP # 3
Value addition to your Tweets: There is a misconception that dictates tweets have to be of a certain contextual type. Always Tweet about whatever you want to speak out or share, provided that you add value to that tweet in the process. For instance, you can add value to your tweets by telling people something related to breaking news, stories, interesting articles, bog posts or new resources.
TWEET TIP # 4
Clever way of using your marketing tweets: It is important that you send out marketing tweets. The question is, how many should you send out. What is the acceptable ratio of mixed marketing messages? According to experts, the recommended stream of tweets should have one out of every nine as a marketing tweet. In this scenario, for every one marketing messages that you plan on sending out, you should send out nine messages that don’t have anything remotely close to the product or service that you or your business is marketing about in the first place.
This becomes a great opportunity for you to make those nine tweets conversational by simply adding value to them. These can be anything your heart desires. Talk about sports if you will or even cooking shows. Remember, you have 140 characters to use so use it wisely and go all out to spend those characters in the best manner possible.
TWEET TIP # 5
Create a schedule for your Tweets: it is absolutely imperative that you know exactly how many times and at what times of the day or night, your business prospers from you visit on Twitter. This can be done realistically when you calibrate the number of times you check your e-mail people, the number of times you talk or play with your smart phone, and the number of days in a week that you work.
Twitter is renowned for its simple usage. Its limitation is its greatest strength. It’s a social networking website that allows users to ‘tweet’ to their hearts content, each tweet being of a collection of nothing more than 140 characters of text. Each user can opt to follow another and similar to a newsfeed on Facebook, Twitter has a feed which consists of the tweets of the many users one has followed. As a social networking website, Twitter has charmed the internet world into connecting once again beyond borders with its simplicity and catchy trending blocks of text and hash tags on the side.
When it comes to social marketing, creative ideas keeps the flow going. With the advent of twitter, comes the aspect of extremely simplistic marketing strategies. A lot of companies have opted to make use of this particular social networking website’s for the purpose of marketing themselves and connecting with their customers. However, while it’s as simple as 140 characters, it’s better if you attempt your social marketing use of the website with a few things in mind.
Despite the twitter users love/hate relationship with words (and word limits), the way the world works these days, particularly the way impressions are made, is extremely deep rooted in visual presentation. And while twitter is all about characters of text, it does not fail to deliver when it comes to visuals. As a business this is important as it sets the tone for whenever a customer views your twitter profile. It’s always best to make use of the themes it offers, or to customize it you would prefer that.
A profile picture, a header picture as well as a background image is allowed. In a way, it’s as important as the design you would choose for your own website. There is also the option to include a brief description of the twitter profile, which is integral because most profile visitors, after being awed or dismayed by the visual representation of a profile, will read the little description. It’s important that your twitter profile as well as any other online presence your business has to be consistent in terms of visuals.
The main element to keep in mind when building your profile is to think of what kind of story you and/or your business want the people you’re connecting with to see. Make use of the detail you are allowed to put up such as your location, your website and a catchy introduction to the profile.
Furthermore, twitter allows for users to upload pictures and write descriptions of it. There is no saying how powerful of a marketing technique one can make of this, which will be discussed in the next point.
The Lure of Hash tags
Twitter is all about saying smart things and saying it within 140 characters. It’s important to realize that being able to do so with positive results takes practice and a good command of words, although there is no such thing as an incorrect tweet. Along with the tweets, twitter offers the use of hash tags, which are extremely useful as they allow users to contextualize their tweets by using the hash symbol (#) before a word or phrase.
They also allow users to search for topics of their interest. Hash tags can result in trends or discussions about a particular topic; and can be used extremely well for long term marketing. For example, in the case of an ongoing competition, a trendy phrase can be turned into a hash tag for the marketer to keep track of its audience as well as for the customers to feel like they are a part of something.
When it comes to hash tags and images, you are allowed to play with the best of both worlds: visual elements along with text. For any business, it’s important to show what their services are. It’s important to be able to tell a customer that this is what the service or product is capable of. When it comes to the use of images, twitter and advertising, together with its hash-tagging service, there is no need to describe the potential reach it yields.
Tweet for Customer Service:
Gone are the days when complaints and questions would be put through waiting phone lines or emails. A lot of companies choose to let twitter be the platform for such interaction from and with customers. By doing so, it endorses the fact that your company doors are always open through the power of tweeting. Many companies have established their twitter profile as the place to be when it comes to complaints about a service or any questions. This is an invaluable asset that tweeting can offer, and any business not to take advantage of it while it’s in its prime will lose out.
So there you have it. Overall twitter offers social marketers the benefits of real-time marketing through an online platform. There are several ways to creatively interact with your customers, make new customers and maintain your loyal customers through the use of twitter.
From a business standpoint, Twitter offers a variety of options for companies and brands. For example, the ability to reach your customers is as simple as sending out a tweet. You can also review customer feedback in real-time and provide your company’s news and latest updates.
Furthermore, once you’ve established your business on Twitter, you have the chance of going viral, meaning that your promotions, news, coupons, or whatever you choose to tweet, has the potential to spread to the masses.
Step 1- Signing Up
Signing up for Twitter is a relatively easy process. All you need is a valid email address. To get started, navigate to Twitter’s sign-up screen, and enter your full name.
Step 2- Details
Once you’ve entered your name, you’ll be taken to the proceeding page which will allow you to complete your sign-up details. Simply enter your name again, followed by your email address, and then choose a user name and password.
Step 3 – Getting Started
Once you’ve completed the sign-up process, you’re ready to learn how to follow other Twitter users. On the proceeding page, click the “Next” button in the top left-hand corner to continue.
Step 4 – Follow Other Users / Tutorial
You’ll now be prompted to follow five people, typically high-profile celebrities. Keep in mind that you can always delete these users once you’ve completed the tutorial.
Step 5 – Search for Colleagues, Friends, and More
You’ll now have a chance to search for friends, colleagues, customers, or anyone else you want to follow. Follow the tutorial on the next screen to continue.
Step 6 – Search for Contacts via Email
Once you understand how to follow others, you’ll be prompted to go to the next page, where you’ll be able to find others via your email address contacts. To get started, follow the prompts on the screen.
Step 7 – Your Personal Details
You are now ready to enter your personal details. On the next page, you’ll be asked to enter a short biography. If you’re promoting your company, this is the perfect opportunity to give potential customers details about your business.
Step 8 – Confirm Your Email Address
On the following page, you’ll be cued to confirm your email address. This step is important as it will allow you to fully access all of Twitter’s features, such as direct messages, settings, and more.
Step 9 – Compose Your First Tweet
Once you’ve confirmed your email address, you’re now ready to start using Twitter. To compose your first tweet, place your mouse over “Compose New Tweet” box and start typing.
Step 10 – Getting Help
If you have any additional questions, or run into difficulties, you can visit Twitter’s Help section by clicking on the tool icon in the top right-hand corner.
Millions of local businesses owner have taken to social networking in order market, advertise, and attract new customers. Twitter is an ideal platform for busy business owners and managers as it specializes in short “tweets” that allows you to get your point across in 140 characters or less.
In addition to its convenience of quick and short messages, Twitter offers unique ways in which you can grow your local business that other social networking sites don’t offer.
Here are some of them:
1. Customer Interaction: Customer interaction is by far the most important action you can take to build an audience, attract new followers, and get more attention on your local business.
Twitter allows you to send out “tweets” in real-time that can reach all your followers all at once. In addition, customers and/or potential customers can easily tweet back or send you direct messages.
Again, customer interaction is the single most important thing you can do online to grow your company and attract new customers. Not only does it help you to gain loyal customers, but it also shows that you’re available when people have questions, comments, or concerns.
Unlike traditional ways of submitting questions and complaints via email or phone, customers can receive a response in real-time, right away, which helps them to gain confidence in your company.
Furthermore, feel free to engage in your customers’ tweets even if it’s not about your business. This will help you establish that “personal connection” with them.
2. Marketing Tools: Twitter’s web marketing tools allow you to create customized Twitter buttons for your website. With Twitter Ads, you can promote both your account and chose tweets to send to a target audience of your choice.
With Twitter’s self-service ad platform, local business owners are offered affordable ad services while getting full-service advertisement usage.
In fact, you can set your own budget, and you’ll only be charged when someone follows your promoted tweets. Organic tweets are not included and are never charged, and there is no monthly fee. For more information, simply click on your Settings tab on your Twitter homepage.
3. Company News Updates: Twitter offers a quick and affordable (free) way for you to alert your followers to any company news updates, such as promotions, new business hours, new services products, or anything relevant news updates you’d like to share.
With a quick tweet, your followers can provided any company news and/or updates you want to share. Updates and company news give followers a reason to actively engage with you, which may lead to more business.
4. Going Viral: One of the more prominent advantages of Twitter is the ability of certain tweets to go “viral,” meaning that one or many of your tweets has the potential to reach millions across the globe, and more importantly, reach consumers right in your local area.
5. Contests and Coupons: Many companies have had success in gaining new followers, therefore gaining new customers, by holding “Twitter Contests.” Contests can range from offering a free service to the 50th newest follower or holding a drawing for a free product to a random follower. In addition, Twitter is an easy way to allow all followers to know, in real-time, about company specials and coupons.
6. Following Relevant Companies and People: By following similar companies such as your own, not only can you gain secrets into their marketing tips, but you can also expose yourself to others who may potentially turn into new customers.
Take time to reply the other businesses and share any information that can help your company. Also, consider following active followers of relevant companies who may interested in your services as well.
7. Bring More Traffic to Your Website: In addition to placing Twitter buttons on your website’s homepage, you can also drive more traffic to your site by utilizing Twitter’s bio section to include your business website address and other details.
It is recommended that some of your tweets actually send followers to your company website for additional information.
To stay on top of branding, it is ideal to create a Twitter username that is the exact same as your company name – if that’s not possible, be sure it’s very close.
Additionally, a customized background will help your Twitter page look more professional, as well as help with branding.
8. Twitter Lists: Twitter lists are user-created lists that allow you to engage and keep track of certain people and businesses. This not only allows you to organize your network, but it also allows you to organize your current customers, future customers, and business partners.
In addition, Twitter Lists provides you a way to monitor competitors in your industry unbeknownst to anyone, via a private list. Moreover, if you’re having a company event or sale, tweeting, while effective, may not reach all of customers if they aren’t checking Twitter when you make the announcements.
While you can definitely tweet the event as many times as you like, a Twitter list allows people to connect and interact before the event, as well as get reminders.
9. Your Biography: As aforementioned, Twitter allows users to create a biography in order to give more details about yourself and your company. Be sure to optimize your biography in a way that reflects what your company does and what you offer.
Several Twitter users become new customers by simply reading Twitter biographies. Keep in mind, however, that Twitter operates on short, concise information, so you only have a limited about of characters to create your biography.
Make it count by choosing the most pertinent information you want people to see.
10. Tweet Helpful Local Content: In addition to tweeting relevant company information, consider tweeting helpful local content, such as upcoming weather and other things that locals may be interested in
Most Internet users, including Twitter users, search for geographic-specific information on a regular basis. By tweeting hyper-local information, you’re opening up to an even wider local market.
Using the information listed in this report, your local business has a successful chance in reaching a high volume of people that otherwise would have never known about your company.
As a result, your business can ultimately generate new leads and customers via Twitter, but keep in mind that customer interaction is the key. The more often you interact with people, the better chance you have that they will check out your tweets, your company website, and your services.
Twitter is an extremely powerful tool for companies, and with dedication, time, and effort, your local business will blossom.
Twitter marketing tips for YOUR Business from Pros.
Twitter is one of the best mediums that social media platforms have to offer these days. It is one of the most popular ways to market your offer besides Facebook and YouTube. The amazing thing about twitter is that people love short messages instead of lengthy ones which is why many marketers believe that the response that they get from twitter traffic is of better quality. With twitter traffic it is a much easier and faster for your business as well. Interesting stories pop up all the time and you can use it to announce any quick news in your business and connect with your followers.
Getting followers on your twitter account is quite the straight forward task where all you have to do is to actually follow others and get them to follow you back and also try to post interesting and great contents constantly to get more people to retweet your post. Your followers will grow naturally.
Tweet useful contents in your own voice.
Whenever you find yourself on the pc staring at your twitter account and ready to post something, you need to ask yourself a very important question. Is your next tweet going to be something useful for your followers? If not why do you even bother to tweet it? What is your purpose? If you find that your tweet isn’t going to be something useful, then it better be something worth it or at least it should entertain your followers. You don’t want to be tweeting about what you just ate or that you just came back from a mall. This kind of tweet is useless, lame and boring. Nobody cares about the minute details of your life and nobody cares how successful or miserable you are.
Now that we got that out of the way, you will now focus on how you should present your tweets. As we all know, tweets should be short. That’s what it was created for, and it’s not meant for a long essay on what you are about to tweet. Hence your tweets should always be a short snippet or teaser of what is coming up in your own words (this defines your character) and then post a link after your comment. The link is where people will go to find out more and that’s where you will elaborate on your tweet. It could either be a blog or a landing page or pretty much any website that will fit your goals to the tweet.
When you tweet in your own words, you are building your character and personality in the minds of your followers. And if you do it right and people love you, then you will be able to get a lot of good response from your tweets. If you find that people are starting to lose interest in you, then you will need to make sure that you change your tones and try to talk in a more acceptable way.
Use Keywords in your tweets.
Whenever you are posting your tweets, try your best to insert your important keywords in it. People who are interested will recognize the keyword and its relevance to their life. This will help you get more traffic and clicks from your tweets. Of course you need to learn more about your followers as well. The more you understand your followers, the better you will get at choosing the right keywords to attract your followers attention. Try using surveys to find out more about your followers. The good thing about the internet is that it’s very easy to create surveys these days.
Another good thing about placing keywords in your tweets is that it can work like a ‘tag’ to your tweets and it would be easier for people to find your tweet via searches on the tweeter platform or via other resources on the internet. As an online marketer, we want to make sure that it is easy for people to find you, your products or your business. The better we are at this, the more leads and sales we will get. Hence always try to insert a good keyword that attracts attention and relevant to your post. You’ll be surprised at how much this little trick can do to improve your posts.
Networking within twitter.
One of the most underrated twitter strategies is the networking potential of twitter. In twitter, you can reach some of the bigger names in your industry and start to build a relationship with them. You connect with them from within tweeter and then slowly move out of twitter and into emails, website contact and then into Skype or Facebook. Relationship building is necessary for any business owners if they want to expand their online business to new heights.
Build your list!
Never let go of the chance to build a list. In fact, building your list using Tweeter is the way to go. If you treat your followers as a list then you will be in for a shock because there is a huge difference between the response of a typical twitter follower and an email subscriber. One of the biggest differences would be in the amount of conversions you will get. This explains why most the marketers would recommend building a list first and then employ marketing tactics to earn a profit from the list that they build from the twitter traffic.
Another reason to build a list before marketing to the list is because twitter’s short amount of space has been just not sufficient to employ effective marketing strategies but is most useful when you wish to announce short messages or updates to the public. When you understand how twitter works you will soon understand the use of twitter is great as a source of traffic and short messages but in order to market your business, you will want to redirect the traffic to better medium and email is one of the best ways to get the job done.
With over 500 million users and gaining rapidly with each passing day… should an online marketer ignore the power of Twitter marketing? The correct answer is no. Twitter has become a real force to be reckoned with. Even though they have not surpassed the use of Google or Facebook, but people are seeing a more effective response from their prospects when they engage their prospects via Twitter. What this means is that you need to be using Twitter to strengthen your social marketing strategies as well.
However, using Twitter to improve and grow your business isn’t so straight forward. There are many unspoken rules that you should know and you need to understand the psychology involved when you engage your followers. Nevertheless, below are some of the common mistakes that you should avoid when using Twitter as part of your business strategy.
Tweeting about your business in every tweet.
One of the biggest mistakes that anyone could commit when using twitter to promote their business and build a following is to include your business in your every tweet. There’s no need to plug a link or your business into every single one of your tweets. In fact if you are doing so, you need to stop it right now. It does not look natural to the followers and people will feel as if you are trying too hard. You need to sit back relax and enjoy life a little. Show your followers that you are not a robot and show them that you are human. It’s ok to talk about something entirely irrelevant on your business sometimes. Tweet some jokes and your personality once in a while and you will see just how fast people will respond to your tweets.
If every time your tweet is about your business, you will be labeled as lame, and boring. What happens next needs no explanation. Your followers will leave you one after another and you will have a hard time trying to retain your followers. A good Twitter user will have a mix of professionalism, wisdom and also personal seasoning in their tweets. Keep your tweets short at times and put up some lengthy tweets at times. Don’t be a twitter user that is easily predictable. Be unpredictable and stay mysterious and you will see the magic working well in favor of you and your business.
Not tweeting regularly enough.
When you decide to use Twitter to promote your business, you should be committed to a regular tweeting schedule. Be sure to set a minimum amount of tweets per day to keep the conversation and updates coming. If you rarely tweet, your followers will not grow as fast and you won’t be able to get your tweet out in a viral manner. The more regularly you tweet the more chance people will get to know you and the more they will retweet your tweets if your tweets are of value.
Taking up the responsibility of tweeting is like taking up the responsibility to build a relationship with your followers. You need to get your voice heard regularly and consistently for them to remember you and learn more about you. If people like you, your attitude and your tweets then you are building strong brand awareness and more people will do business with you. You cannot expect to build a strong relationship with your followers if you hardly ever contact them or express yourself towards them. In their eyes, you are but a total stranger to them. This is why you should use twitter to communicate with your prospects and followers because in the past, where there is no twitter, people view a business as a business and nothing more. But today with the power of twitter, you can get people to view your business as a friendship and this can help you build a sense of loyalty unlike anything we’ve ever seen in the history of marketing before.
Using an automated response.
This is considered as a mistake because the real purpose of using Twitter is to close the gap that exists between a client and your business. You are trying to make friends by getting close to them and trying to get people to become a friend to your business. However, using an automated message defeats this purpose. It tells your followers that you are lazy and not willing to engage them personally. Social media should never be misinterpreted as an easy way out to build relationships. You need to pave a way between your followers and your business and the only way to do that is to apply personal care and genuinely good intention that will melt the hearts of your followers.
Asking for a retweets every single time.
Some marketers will urge you to ask for a retweets on your every tweet. While this might sound logical to some, it is not a good thing to do. People retweets your posts for a reason. And most of the time, that reason would be that they feel your tweet is worth sharing. So instead of asking people to retweet your tweets in your every tweet, you should choose your tweets wisely. Make sure you ask for retweets only if your tweets are important and that it will make an impact in the life of others.
This will encourage your followers to retweet your tweets because they understand how worthy your tweets are. People will listen to you instead of ignoring you for being a robot. You need to be very smart when you are tweeting and you need to think in the shoes of your followers. Do the right things and do the things that you want others to do for you as well. This mutual respect is what your business needs in the relationship building with your followers. In fact if your tweets are really that worth and great of a retweets, you will find that people will retweet your tweets without needing to be asked anyway. Hence focus on the right things on your tweets and you should be able to grow your followers and your business towards success.
With the rise of social media and the blooming of twitter in recent year, it is probably just a matter of time before twitter finds a way to let their users promote their products on twitter. This feature is known as the promoted product feature. Now before we begin explaining more about Twitter’s Advertising platform, we need to look deeper to why you would want to promote your business on twitter using paid ads.
First of all, Twitter traffic is the real deal. What this means to business owners are that you can get new clients and prospects via twitter. The constant following and getting followers with constant twitting will be giving your business a jump start. Essentially, to use twitter to row your business is free. All you have to do is to increase your followers constantly and Tweet great and relevant messages all the time. While this works for most people (and it’s free), it does take a lot of time and effort to get your account rolling in full steam.
Hence, you can then start to consider a quick boost to your twitter traffic or followers using the promoted tweets feature on Twitter. Now, advertising on twitter is a little tad bit different from other PPC platforms out there such as Google Adwords or Facebook Ads. Whatever your business is, you understand the value of connecting with your customers online where the more people that you can reach the better. Therefore, you can actually use Twitter ads to grow your followers or channel traffic to a sales page or an offer page using the Twitter ad. The main difference however is the way you write your ads.
The peculiar thing with advertising on Twitter is that you never will have to write your ads. Instead Twitter will be constantly monitoring your ‘best’ post and matches them directly to people with similar interests and your ad will be shown automatically to these people. What this means is that a lot of the work is automated. No more fancy ad writing or the hassle of tracking. All you have to do is to sign up as an advertiser and the twitter ad platform will go to work. You won’t have to worry about the traffic either because twitter will ensure that you will get the most targeted traffic and they will ensure that you will only be showing your best tweets around.
Now as far as payment goes, you will only pay for results when you advertise on the Twitter advertising platform. You are not going to have to pay for impression as such and the good thing is, you’ll only have to pay for followers or links that get clicked on. What this means is that you will not have to worry about over paying for any post or tweets that are not getting you any result. This is pretty much a very fair deal and a lot of advertisers absolutely love it.
Other highlights and benefits would include the fact that it is very easy to get yourself started and the skillsets that you need are probably going to be tweeting. Therefore, if you can tweet, you should be good to go. One of the biggest benefits of using twitter’s promoted tweets advertising is that you can reach out to people who you are not connected with and may never have to chance to connect to ever. However, the smart matching system inside Twitter’s Advertising will scan and show your ads to these people who will absolutely love your product and tweets. In return for the advertising fee, you’ll get a lot of responsive and targeted tweeter followers that will love you.
Now does this mean that Twitter will have total control over your ads? The answer is no. You will still have the flexibility to choose your target market geometrically. You can choose to target the entire world, selected countries or laser focus them towards local areas near you. With the amount of traffic that comes and goes inside twitter every day, you can already imagine just how much new prospects will notice you in the fastest time. The best of it all is that all these advertising work does not take up a lot of your time as opposed to traditional free twitter strategies. You can free up a lot of your time and efforts and if you are hiring outsourcers to help you build your followers, this promoted tweets feature could just be the replacement you need that gets the job done at only a fraction of the cost.
Now, there are other 3rd party twitter advertising platforms. They work in many similar fashions and each of them is also unique in their own sense. Perhaps the 3 more popular ones these days are RevTwt, Betweeted, and TwitAd. There are tons of other similar advertising platforms and should you be interested in giving them a try you should always remember to set a tight budget for a test drive before channeling all your money into these ad platforms. When used right, twitter advertising can be your number one source of traffic and you will soon find that the responsiveness of twitter users and followers are usually much higher than the traffic that comes from other sources. This is probably die to the fact that people on twitter are trained to be responsive which is why there are so much tweets every single day.
Twitter is the go to place to share quick thoughts and opinions and even quick links to great contents. The problem is however, that Twitter is growing at such a fast pace is that how can you as a marketer keep up with all the tweets that are going on? How can you be the one to be able to stand out from the crowd and get all the traffic and retweets that you rightfully deserve? Here are some hard facts that you should know about Twitter.
There are currently more than 500 million registered Twitter users with over 150,000 people signing up per day. Each month you get roughly 180 million site visitors on twitter and the average amount of tweets per day for now is around 55 million. What an astounding number right? Wait there’s more. There are around 1.6 billion of searches done using the twitter search engine each day and that only shows you how twitter has grown over the years. Now these shocking facts can mean one thing to you if you are currently advertising on twitter and that is competition. More than ever before you need to be able to attract attention to your tweets and means you will now have to write a strong headline for all your tweets.
When you are able to get the attention that you need on your twitter, you will enjoy a lot of retweets and traffic that clicks on your links. Other factors to help improve visibility may include constant quality tweets and your trust level between you and your followers. Below are some great ways to improve your twitter headlines.
The benefits of reading or clicking your tweeted links.
One of the elements that are very important to get your readers to notice you is to include benefits. Therefore in your headline, you must always try to get people to understand their immediate benefit of reading your tweets and click through to find out more information via your link. If your twitter headline contains nothing about the benefits, then people will just ignore your tweets and links. People do not care about you or any of the things that matter to you unless it benefits them or affects their lives in some way.
Hence, the first thing you can do to improve your overall tweets is to include the most important benefit for them if they choose to click on your link. Benefits could be anything between solving a problem fast, cost effectively or even to avoid a certain type of pain, or discomfort. In your headline it would be nice if you could quickly identify the problem that you seek to solve within your niche as well.
What this means that all your tweets should be useful to your readers. Try not to waste other people’s time here because as we all know, everyone is busy these days and you need to give your followers a reason to trust you and to respond to your tweets all the time. If you are constantly posting useless information or dummy information, you can be sure that no one who is following you will be interested in your future tweets.
A sense of urgency.
Another element to include in your twitter headline is the sense of urgency. People glance through all the tweets really fast. And even when they do find a good twitter headline that might be worth a closer look, they might still put it aside for later. The problem is, most of the time, when your content (even when they have been chosen) has been put aside… it gets forgotten and you will lose out on that. Therefore, if your headline has a sense of urgency that makes the reader think that they might lose out if they forget about your tweet or if they do not find out what is going on immediately.
A sense of uniqueness
What makes your content unique from all the other tweets in your same category? That is a very important question that you need to answer every time you decide to tweet something. If your news is old news, then it is not worthy news. Always remember that. People like to find out more about a topic they are familiar with but they want to know something that they do not already know. This means, if you are in the weight loss niche, try not to tweet about exercising because that’s really old and everyone knows that already. You could try to tweet about something unique however, for example, you can tweet about how sweating it out too much could harm your body and how it is a new discovery. This would certainly get people curious and they will click to read more.
Keep it short and sweet.
Tweeter is all about short messages. Hence when you craft your headlines for twitter, make sure you keep your headlines as short as you possibly can. This is of course a challenging task because you would want to fit in so much information such as the benefits, the urgency and uniqueness of your headlines. While it is hard when you do it the conventional way, there are tricks and you could cleverly use to represent a good headline with all the important elements inside and still keep it short. To do this you need to make use of clever one word that explains it all and use ‘full stops’ and other punctuation marks in between. Here’s a quick example to illustrate what this really looks like.
‘Fat? Exercise? Wait… Danger… Read NOW!’
See what we meant? It’s short and it has all the important element that makes a good headline. However beware of over using this and getting it saturated. Experiment with it and try to get a good grip of writing a good twitter headline that gets the best response. Your efforts will be paid off wonderfully. Always remember to keep a close eye out for good headlines that pop out once in a while and take note of them. Only by constantly learning will you be able to improve.
Tweet Tweet… The birds are chirping and everyone is listening. Do you own a small business of your own? If you do, have you been using Twitter to help build your business? No? Well… you should and here’s why.
Hundreds of years ago when there are no twitters and the internet, and you wish to learn from the best minds in this world, and you want to learn their thought processes, it would potentially take a life time to travel the world just to meet up with them and start a conversation with them. However, with twitter, things have changed and as a small-business owner, you need to take advantage of this super cool social network that has supercharge the way we communicate with each other online.
The world is now small.
With the help of the internet, your messages can now potentially reach the entire world and by using twitter things just got way easier. You can live in America and your one quick post on the internet can reach your customers across the globe within seconds. People who are following your tweets can learn what you are doing right now and how your product is helping other people around the world with just a few clicks of a button.
And the best thing is that using Twitter is free. If you would compare it to broadcasting a message online using an autoresponder (not free), then twitter is so much more convenient and easier to send out your quick messages.
You can even use Twitter on your phones right now and this means that on this mobile era, you will be able to reach people on the go. This literally means that the barrier of communications for you and your potential clients have become so small that there is no excuse for you not to build a great relationship without clients.
See the world in a new light.
The world is trying to tell you something and you as a product owner or service provider should be on the alert to listen to what he world wants. But how can you find out what the world thinks about the niche that you are in, and what people think about your product or even your competitor’s product?
Well… years ago, marketing companies have to spend thousands of dollars and countless hours just to do a simple research that you can do right now at the comfort of your own house for free by using Twitter. Yes. Twitter lets you listen to what is happening to the world, and you will learn how to react accordingly so that your business will be hampered and will continue to grow at a tremendous rate.
Did you know that there are approximately 100 million twitters worldwide? Knowing this, are you still be able to tell yourself that your customers are not inside this huge amount of traffic?
Twitter is a Traffic source that you can no longer ignore. You will need to try your best to reach these people and the main reason is that they are there readily available for you at no cost. Saving cost for a small business is essential and thus in order to get more clients for the least cost possible, Twitter can be your best friend.
Another wonderful statistics that is shown from studies that has been conducted is that over 25% of the people on twitter would consider making contact with a business and that surely means a lot to any small business owner Not only can you reach out to your clients, you make yourself available to potentially new clients when you make yourself available via twitter.
To make things even juicier, it is said that a quarter of the people on twitter is actively following their favorite brands. Twitter is magnificent when it comes to building brand awareness and getting people to follow your brand would be easy and this also makes communications and relationship building with your existing clients or ‘to be’ clients rather easy and cost effective.
Links back to your website.
For a small business owner, traffic is your life blood, and Twitter allows you to funnel traffic by placing links back to your site or the URL of your choice on your tweets. This is priceless and many Twitter experts are using this to drive hundreds and thousands of visitors per day. Needless to say, these Twitter experts are making a great living online as well.
Keeps everyone updates.
Twitter is a place to announce just about anything. And you being able to convey quick thank you messages or promotional messages on Twitter make it a great platform to post updates every now and then. Besides that you can use Twitter to keep yourself up to date with the latest trends and ideas that you might be able to use for your business promotions.
Answer questions the Twitter way.
Using Twitter, you can answer any questions that might arise for your business and company and the best part is, your answer can be easily seen by all your followers and if people choose to retweets you answers, your tweets can go viral and get you and your business even more exposure.
Learn to use Twitter for your business and you will suddenly see your business turn alive. It’s a rather special kind of feeling when you start to see more activity going on with your business and it will certainly give you more motivation to carry on producing the best product, the best service and the best support for your clients. Who knows, you might just make some powerful new friends along the way!
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