Most local business owners don’t know how to use Twitter effectively and end up neglecting their Twitter profile all together. In fact, many of them end up coming to the conclusion that social media marketing just isn’t for them.
But what they don’t realize is that there is a right way – and a wrong way – to market their companies on Twitter.
If you’re considering using this great platform for your online marketing, or already have an Twitter profile but need help making it work for you, here are some tips to get you on the right track:
1. Use Twitter for socializing – most of the time. Sure, you want to get your business out there and promote your products and services, but your followers don’t want to be constantly “sold to.” Instead, focus on ways to use Twitter to socialize with and update your followers about your business and industry. Occasionally, you can create promotional tweets for your products or services, but make sure that you prioritize socializing over promoting.
2. Build relationships with followers in order to grow your business. You can’t grow your business without having a wide customer base; so use Twitter to build trusting relationships with your followers, whether they’re prospects or customers. Focus on providing valuable content and be sure to answer any customer-related questions you may receive. All of this will show your audience that you are a trustworthy business owner.
3. Help others. If you’re following any other business owner who’s in the same market/niche as you are, retweet any tweets that you think will help your followers. Some people are uncomfortable with this method, but the opportunity here is that you can show your followers that your goal is to put their needs first and won’t let competition get in the way of that. Also, even if your followers go to that business for their products and services, you can likewise gain more followers from the other companies.
4. Avoid repeating the same message over and over again. There’s nothing that kills a Twitter page more than repetitiveness and spamming. There’s no need to post the same tweet several times in a day. For instance, if you have a promotional offer for your Twitter followers that has an expiration date of one week, retweet it every other day and only once a day. For the best results, focus on choosing the right times to retweet your offers so that most of your followers can see it.
5. Give your followers a call-to-action. Encourage customers to take action with your tweets with call-to-action messages, such as “Retweet to get your FREE meal today between 12 p.m. and 4 p.m.!” This type of post will generate even more followers, as well as sales.
When Twitter users see that you’re sincere and not just after their money, they’re more likely to trust you, share your posts, and interact with you. Don’t use Twitter for your promotional needs alone – using Twitter the right way for your business, use it to build relationships and add credibility to yourself and your business.
Even though Twitter is one of the most popular and commonly used social media platforms, it has its own jargon and exclusive space on the Internet. You can’t compare any other social media website out there to it.
So, for someone who is just starting out on Twitter, it can be confusing to see all these Twitter terms being tossed around.
Here’s a list of some of the most common terms used there, along with a brief description to help you understand them better:
A tweet is the name of a “post” made on Twitter. You can create tweets in the status bar that’s on your Twitter homepage and you can also include links in them. However, 140 characters is the limit for a tweet, so they must be brief.
2. @ = Reply
If someone has tweeted a public message to you, you can reply back by hitting the “reply” button or use the @ symbol and type someone’s username to reply to them.
3. RT = Retweet
One of the best ways to add content to your Twitter profile is to retweet other people’s posts. Before posting your retweet, add the RT abbreviation so that your followers know that what you posted is a retweet.
4. # = Hashtags
Hashtags are a must-have on your tweets as they are a big part of communicating on Twitter. Hashtags are important because these are keywords that are used to find similar posts on Twitter’s search engine. For instance, if you have a post about smartphones, you would use a hashtag for it like this: #smartphone. Twitter users who search for “#smartphone” may see your tweet.
5. M = Direct Message
This keyboard shortcut is a way for you to send a private message to one of your followers or another Twitter user. Just hit the “m” key on your keyboard, and a message box will pop up. Add the username you’d like to message to with an @ in front of it to send your message.
Twitpic is a popular third party media sharing website that allows Twitter users to post and share images and photos to their followers. Many Twitter members use this application for all their media usage, and you’ll also find hashtags for #twitpic.
Since tweets can only contain 140 characters, Bitly is a great way to shorten your links; it is used by most Twitter users.
Every website has its own language, so make sure that you stay up-to-date about any new Twitter lingo. Over time, Twitter can have trending terms, and you’ll want to know them so that you can fit in with the rest of the Twittersphere – but only if it relates to your business.
For now, the seven Effective Twitter Marketing terms mentioned in this article should be enough to help you get started when it comes to posting on Twitter.
Using Twitter to Test Headlines
(And Subject Lines, Too)
At the risk of stating the obvious, the better your headlines grab eyeballs, the more money you can make. In fact, even a small improvement can add significant money if your sales funnel is set up with a high priced product or two. For example, getting 5% more people to opt into your list or open an email or buy a $7 product could result in another one half to one percent buying your expensive product. And over the course of a year that could easily add thousands to your bottom line.
One way marketers used to test headlines was through Adwords, back in the day when they were super cheap. A marketer would try out 2 or more headlines and see which one pulled the best. Seasoned marketers still do this, but if you’re on a small budget there is a less expensive way.
These days Twitter is the easiest and cheapest method for testing headlines, so long as you have a following. Simply choose what you think are your two best headlines and tweet them both and track the results.
First, the tweeting: To be fair you’d want to tweet both simultaneously, but that’s probably not the best way. Instead, tweet them both in the morning and again in the afternoon, about 20 to 30 minutes apart. So for example in the morning you might tweet headline A at 9:00 and headline B at 9:30. Then do the same in the afternoon but reverse the order.
Track your results either by using bit.ly or a program like Hootesuite. When you’ve got your winner, test it against another headline, and so forth.
Now then… why use this method instead of split testing? Frankly, I prefer split testing when it comes to something like a squeeze page or a sales letter, but there are times when this Twitter method comes in especially handy. Are you sending out an important email or series of emails for a big promotion? Are you getting ready to launch a product and want to have a good idea in advance which headline will work best? Then using Twitter to test your subject lines and headlines may be the way to go.
To tweet or not to tweet…
5 Tweeting tips for all TWITTER MARKETING
To create an effective marketing strategy on twitter, one doesn’t need to spend much time at all. In fact, just about an hour a day is good enough (provided you take at least 10-15 minute breaks). Here are some fascinatingly helpful tips that can help you become more productive and efficient in that one hour that you spend on Twitter.
TWEET TIP # 1
Pondering your Tweet: When a person tweets, the message is estimated to last a minimum time duration of 10 seconds in the minds of the followers reading your tweet. All messages automatically enter a general timeline and stay there till they are consequentially replaced by another tweet. Reasons for a follower to remember your tweet would depend on the nature of your tweet. Unless you tweet something extremely offensive or extremely hilarious, people will not remember what you said even five minutes after you tweet it, forget about what you tweeted yesterday or a week before.
Tweets do not have to be weighty. They are not designed to be so anyway. It is because of this simple reason that we can use abbreviations in out tweets. However, one must make sure that the abbreviations used are corresponding with the same abbreviations used by your business. If used incorrectly, the image set by a business could be at risk. You should also keep in mind that one does not have all their tweets create a 50 percent click through rate.
Even drops of water can create a crack in the stone – If you plan on using the leads from Twitter to increase sales and create a practicable marketing strategy, you must learn to be patient because it could take weeks or even months for that goal to be reached. Learn to take your time and let your followers get to know the real you in order to gain their trust. Only when that is achieved will they be willing to buy what you are selling.
TWEET TIP # 2
You don’t need to read every single tweet from your followers: You need to realize the simple fact that it is not possible to follow everyone. An effective marketer would be followed and would be getting thousands of followers. To keep up with every one could drain you. Plus, there is no guarantee that everyone you follow would tweet content that interests you all the time. There is no shame in accepting the fact that you don’t have time to read tweets from some people. Pick a few, stick to them.
The following list provides some solutions to identify the people whose tweets you would potentially want to read:
1. Only follow the worthy: On Twitter, you will come across hundreds of associate marketers and spammers that will be following you, so it is best to just simply ignore them. It helps to locate people in your industry, people in your city, and most importantly your customers. Learn to keep your list of followers to just the people who write worthwhile tweets, this could prove to an asset.
2. Save those key searches. It is always helpful to save searches based on the keywords or phrases. Looking for topics that contain hashtags, keywords in your business or current events can help. Now, instead of having to scan every tweet for that elusive message about completely unrelated topics, you only have to see the tweets related to the topic that interests you the most.
TWEET TIP # 3
Value addition to your Tweets: There is a misconception that dictates tweets have to be of a certain contextual type. Always Tweet about whatever you want to speak out or share, provided that you add value to that tweet in the process. For instance, you can add value to your tweets by telling people something related to breaking news, stories, interesting articles, bog posts or new resources.
TWEET TIP # 4
Clever way of using your marketing tweets: It is important that you send out marketing tweets. The question is, how many should you send out. What is the acceptable ratio of mixed marketing messages? According to experts, the recommended stream of tweets should have one out of every nine as a marketing tweet. In this scenario, for every one marketing messages that you plan on sending out, you should send out nine messages that don’t have anything remotely close to the product or service that you or your business is marketing about in the first place.
This becomes a great opportunity for you to make those nine tweets conversational by simply adding value to them. These can be anything your heart desires. Talk about sports if you will or even cooking shows. Remember, you have 140 characters to use so use it wisely and go all out to spend those characters in the best manner possible.
TWEET TIP # 5
Create a schedule for your Tweets: it is absolutely imperative that you know exactly how many times and at what times of the day or night, your business prospers from you visit on Twitter. This can be done realistically when you calibrate the number of times you check your e-mail people, the number of times you talk or play with your smart phone, and the number of days in a week that you work.
Twitter is renowned for its simple usage. Its limitation is its greatest strength. It’s a social networking website that allows users to ‘tweet’ to their hearts content, each tweet being of a collection of nothing more than 140 characters of text. Each user can opt to follow another and similar to a newsfeed on Facebook, Twitter has a feed which consists of the tweets of the many users one has followed. As a social networking website, Twitter has charmed the internet world into connecting once again beyond borders with its simplicity and catchy trending blocks of text and hash tags on the side.
When it comes to social marketing, creative ideas keeps the flow going. With the advent of twitter, comes the aspect of extremely simplistic marketing strategies. A lot of companies have opted to make use of this particular social networking website’s for the purpose of marketing themselves and connecting with their customers. However, while it’s as simple as 140 characters, it’s better if you attempt your social marketing use of the website with a few things in mind.
Despite the twitter users love/hate relationship with words (and word limits), the way the world works these days, particularly the way impressions are made, is extremely deep rooted in visual presentation. And while twitter is all about characters of text, it does not fail to deliver when it comes to visuals. As a business this is important as it sets the tone for whenever a customer views your twitter profile. It’s always best to make use of the themes it offers, or to customize it you would prefer that.
A profile picture, a header picture as well as a background image is allowed. In a way, it’s as important as the design you would choose for your own website. There is also the option to include a brief description of the twitter profile, which is integral because most profile visitors, after being awed or dismayed by the visual representation of a profile, will read the little description. It’s important that your twitter profile as well as any other online presence your business has to be consistent in terms of visuals.
The main element to keep in mind when building your profile is to think of what kind of story you and/or your business want the people you’re connecting with to see. Make use of the detail you are allowed to put up such as your location, your website and a catchy introduction to the profile.
Furthermore, twitter allows for users to upload pictures and write descriptions of it. There is no saying how powerful of a marketing technique one can make of this, which will be discussed in the next point.
The Lure of Hash tags
Twitter is all about saying smart things and saying it within 140 characters. It’s important to realize that being able to do so with positive results takes practice and a good command of words, although there is no such thing as an incorrect tweet. Along with the tweets, twitter offers the use of hash tags, which are extremely useful as they allow users to contextualize their tweets by using the hash symbol (#) before a word or phrase.
They also allow users to search for topics of their interest. Hash tags can result in trends or discussions about a particular topic; and can be used extremely well for long term marketing. For example, in the case of an ongoing competition, a trendy phrase can be turned into a hash tag for the marketer to keep track of its audience as well as for the customers to feel like they are a part of something.
When it comes to hash tags and images, you are allowed to play with the best of both worlds: visual elements along with text. For any business, it’s important to show what their services are. It’s important to be able to tell a customer that this is what the service or product is capable of. When it comes to the use of images, twitter and advertising, together with its hash-tagging service, there is no need to describe the potential reach it yields.
Tweet for Customer Service:
Gone are the days when complaints and questions would be put through waiting phone lines or emails. A lot of companies choose to let twitter be the platform for such interaction from and with customers. By doing so, it endorses the fact that your company doors are always open through the power of tweeting. Many companies have established their twitter profile as the place to be when it comes to complaints about a service or any questions. This is an invaluable asset that tweeting can offer, and any business not to take advantage of it while it’s in its prime will lose out.
So there you have it. Overall twitter offers social marketers the benefits of real-time marketing through an online platform. There are several ways to creatively interact with your customers, make new customers and maintain your loyal customers through the use of twitter.
From a business standpoint, Twitter offers a variety of options for companies and brands. For example, the ability to reach your customers is as simple as sending out a tweet. You can also review customer feedback in real-time and provide your company’s news and latest updates.
Furthermore, once you’ve established your business on Twitter, you have the chance of going viral, meaning that your promotions, news, coupons, or whatever you choose to tweet, has the potential to spread to the masses.
Step 1- Signing Up
Signing up for Twitter is a relatively easy process. All you need is a valid email address. To get started, navigate to Twitter’s sign-up screen, and enter your full name.
Step 2- Details
Once you’ve entered your name, you’ll be taken to the proceeding page which will allow you to complete your sign-up details. Simply enter your name again, followed by your email address, and then choose a user name and password.
Step 3 – Getting Started
Once you’ve completed the sign-up process, you’re ready to learn how to follow other Twitter users. On the proceeding page, click the “Next” button in the top left-hand corner to continue.
Step 4 – Follow Other Users / Tutorial
You’ll now be prompted to follow five people, typically high-profile celebrities. Keep in mind that you can always delete these users once you’ve completed the tutorial.
Step 5 – Search for Colleagues, Friends, and More
You’ll now have a chance to search for friends, colleagues, customers, or anyone else you want to follow. Follow the tutorial on the next screen to continue.
Step 6 – Search for Contacts via Email
Once you understand how to follow others, you’ll be prompted to go to the next page, where you’ll be able to find others via your email address contacts. To get started, follow the prompts on the screen.
Step 7 – Your Personal Details
You are now ready to enter your personal details. On the next page, you’ll be asked to enter a short biography. If you’re promoting your company, this is the perfect opportunity to give potential customers details about your business.
Step 8 – Confirm Your Email Address
On the following page, you’ll be cued to confirm your email address. This step is important as it will allow you to fully access all of Twitter’s features, such as direct messages, settings, and more.
Step 9 – Compose Your First Tweet
Once you’ve confirmed your email address, you’re now ready to start using Twitter. To compose your first tweet, place your mouse over “Compose New Tweet” box and start typing.
Step 10 – Getting Help
If you have any additional questions, or run into difficulties, you can visit Twitter’s Help section by clicking on the tool icon in the top right-hand corner.
Millions of local businesses owner have taken to social networking in order market, advertise, and attract new customers. Twitter is an ideal platform for busy business owners and managers as it specializes in short “tweets” that allows you to get your point across in 140 characters or less.
In addition to its convenience of quick and short messages, Twitter offers unique ways in which you can grow your local business that other social networking sites don’t offer.
Here are some of them:
1. Customer Interaction: Customer interaction is by far the most important action you can take to build an audience, attract new followers, and get more attention on your local business.
Twitter allows you to send out “tweets” in real-time that can reach all your followers all at once. In addition, customers and/or potential customers can easily tweet back or send you direct messages.
Again, customer interaction is the single most important thing you can do online to grow your company and attract new customers. Not only does it help you to gain loyal customers, but it also shows that you’re available when people have questions, comments, or concerns.
Unlike traditional ways of submitting questions and complaints via email or phone, customers can receive a response in real-time, right away, which helps them to gain confidence in your company.
Furthermore, feel free to engage in your customers’ tweets even if it’s not about your business. This will help you establish that “personal connection” with them.
2. Marketing Tools: Twitter’s web marketing tools allow you to create customized Twitter buttons for your website. With Twitter Ads, you can promote both your account and chose tweets to send to a target audience of your choice.
With Twitter’s self-service ad platform, local business owners are offered affordable ad services while getting full-service advertisement usage.
In fact, you can set your own budget, and you’ll only be charged when someone follows your promoted tweets. Organic tweets are not included and are never charged, and there is no monthly fee. For more information, simply click on your Settings tab on your Twitter homepage.
3. Company News Updates: Twitter offers a quick and affordable (free) way for you to alert your followers to any company news updates, such as promotions, new business hours, new services products, or anything relevant news updates you’d like to share.
With a quick tweet, your followers can provided any company news and/or updates you want to share. Updates and company news give followers a reason to actively engage with you, which may lead to more business.
4. Going Viral: One of the more prominent advantages of Twitter is the ability of certain tweets to go “viral,” meaning that one or many of your tweets has the potential to reach millions across the globe, and more importantly, reach consumers right in your local area.
5. Contests and Coupons: Many companies have had success in gaining new followers, therefore gaining new customers, by holding “Twitter Contests.” Contests can range from offering a free service to the 50th newest follower or holding a drawing for a free product to a random follower. In addition, Twitter is an easy way to allow all followers to know, in real-time, about company specials and coupons.
6. Following Relevant Companies and People: By following similar companies such as your own, not only can you gain secrets into their marketing tips, but you can also expose yourself to others who may potentially turn into new customers.
Take time to reply the other businesses and share any information that can help your company. Also, consider following active followers of relevant companies who may interested in your services as well.
7. Bring More Traffic to Your Website: In addition to placing Twitter buttons on your website’s homepage, you can also drive more traffic to your site by utilizing Twitter’s bio section to include your business website address and other details.
It is recommended that some of your tweets actually send followers to your company website for additional information.
To stay on top of branding, it is ideal to create a Twitter username that is the exact same as your company name – if that’s not possible, be sure it’s very close.
Additionally, a customized background will help your Twitter page look more professional, as well as help with branding.
8. Twitter Lists: Twitter lists are user-created lists that allow you to engage and keep track of certain people and businesses. This not only allows you to organize your network, but it also allows you to organize your current customers, future customers, and business partners.
In addition, Twitter Lists provides you a way to monitor competitors in your industry unbeknownst to anyone, via a private list. Moreover, if you’re having a company event or sale, tweeting, while effective, may not reach all of customers if they aren’t checking Twitter when you make the announcements.
While you can definitely tweet the event as many times as you like, a Twitter list allows people to connect and interact before the event, as well as get reminders.
9. Your Biography: As aforementioned, Twitter allows users to create a biography in order to give more details about yourself and your company. Be sure to optimize your biography in a way that reflects what your company does and what you offer.
Several Twitter users become new customers by simply reading Twitter biographies. Keep in mind, however, that Twitter operates on short, concise information, so you only have a limited about of characters to create your biography.
Make it count by choosing the most pertinent information you want people to see.
10. Tweet Helpful Local Content: In addition to tweeting relevant company information, consider tweeting helpful local content, such as upcoming weather and other things that locals may be interested in
Most Internet users, including Twitter users, search for geographic-specific information on a regular basis. By tweeting hyper-local information, you’re opening up to an even wider local market.
Using the information listed in this report, your local business has a successful chance in reaching a high volume of people that otherwise would have never known about your company.
As a result, your business can ultimately generate new leads and customers via Twitter, but keep in mind that customer interaction is the key. The more often you interact with people, the better chance you have that they will check out your tweets, your company website, and your services.
Twitter is an extremely powerful tool for companies, and with dedication, time, and effort, your local business will blossom.
Twitter marketing tips for YOUR Business from Pros.
Twitter is one of the best mediums that social media platforms have to offer these days. It is one of the most popular ways to market your offer besides Facebook and YouTube. The amazing thing about twitter is that people love short messages instead of lengthy ones which is why many marketers believe that the response that they get from twitter traffic is of better quality. With twitter traffic it is a much easier and faster for your business as well. Interesting stories pop up all the time and you can use it to announce any quick news in your business and connect with your followers.
Getting followers on your twitter account is quite the straight forward task where all you have to do is to actually follow others and get them to follow you back and also try to post interesting and great contents constantly to get more people to retweet your post. Your followers will grow naturally.
Tweet useful contents in your own voice.
Whenever you find yourself on the pc staring at your twitter account and ready to post something, you need to ask yourself a very important question. Is your next tweet going to be something useful for your followers? If not why do you even bother to tweet it? What is your purpose? If you find that your tweet isn’t going to be something useful, then it better be something worth it or at least it should entertain your followers. You don’t want to be tweeting about what you just ate or that you just came back from a mall. This kind of tweet is useless, lame and boring. Nobody cares about the minute details of your life and nobody cares how successful or miserable you are.
Now that we got that out of the way, you will now focus on how you should present your tweets. As we all know, tweets should be short. That’s what it was created for, and it’s not meant for a long essay on what you are about to tweet. Hence your tweets should always be a short snippet or teaser of what is coming up in your own words (this defines your character) and then post a link after your comment. The link is where people will go to find out more and that’s where you will elaborate on your tweet. It could either be a blog or a landing page or pretty much any website that will fit your goals to the tweet.
When you tweet in your own words, you are building your character and personality in the minds of your followers. And if you do it right and people love you, then you will be able to get a lot of good response from your tweets. If you find that people are starting to lose interest in you, then you will need to make sure that you change your tones and try to talk in a more acceptable way.
Use Keywords in your tweets.
Whenever you are posting your tweets, try your best to insert your important keywords in it. People who are interested will recognize the keyword and its relevance to their life. This will help you get more traffic and clicks from your tweets. Of course you need to learn more about your followers as well. The more you understand your followers, the better you will get at choosing the right keywords to attract your followers attention. Try using surveys to find out more about your followers. The good thing about the internet is that it’s very easy to create surveys these days.
Another good thing about placing keywords in your tweets is that it can work like a ‘tag’ to your tweets and it would be easier for people to find your tweet via searches on the tweeter platform or via other resources on the internet. As an online marketer, we want to make sure that it is easy for people to find you, your products or your business. The better we are at this, the more leads and sales we will get. Hence always try to insert a good keyword that attracts attention and relevant to your post. You’ll be surprised at how much this little trick can do to improve your posts.
Networking within twitter.
One of the most underrated twitter strategies is the networking potential of twitter. In twitter, you can reach some of the bigger names in your industry and start to build a relationship with them. You connect with them from within tweeter and then slowly move out of twitter and into emails, website contact and then into Skype or Facebook. Relationship building is necessary for any business owners if they want to expand their online business to new heights.
Build your list!
Never let go of the chance to build a list. In fact, building your list using Tweeter is the way to go. If you treat your followers as a list then you will be in for a shock because there is a huge difference between the response of a typical twitter follower and an email subscriber. One of the biggest differences would be in the amount of conversions you will get. This explains why most the marketers would recommend building a list first and then employ marketing tactics to earn a profit from the list that they build from the twitter traffic.
Another reason to build a list before marketing to the list is because twitter’s short amount of space has been just not sufficient to employ effective marketing strategies but is most useful when you wish to announce short messages or updates to the public. When you understand how twitter works you will soon understand the use of twitter is great as a source of traffic and short messages but in order to market your business, you will want to redirect the traffic to better medium and email is one of the best ways to get the job done.
With over 500 million users and gaining rapidly with each passing day… should an online marketer ignore the power of Twitter marketing? The correct answer is no. Twitter has become a real force to be reckoned with. Even though they have not surpassed the use of Google or Facebook, but people are seeing a more effective response from their prospects when they engage their prospects via Twitter. What this means is that you need to be using Twitter to strengthen your social marketing strategies as well.
However, using Twitter to improve and grow your business isn’t so straight forward. There are many unspoken rules that you should know and you need to understand the psychology involved when you engage your followers. Nevertheless, below are some of the common mistakes that you should avoid when using Twitter as part of your business strategy.
Tweeting about your business in every tweet.
One of the biggest mistakes that anyone could commit when using twitter to promote their business and build a following is to include your business in your every tweet. There’s no need to plug a link or your business into every single one of your tweets. In fact if you are doing so, you need to stop it right now. It does not look natural to the followers and people will feel as if you are trying too hard. You need to sit back relax and enjoy life a little. Show your followers that you are not a robot and show them that you are human. It’s ok to talk about something entirely irrelevant on your business sometimes. Tweet some jokes and your personality once in a while and you will see just how fast people will respond to your tweets.
If every time your tweet is about your business, you will be labeled as lame, and boring. What happens next needs no explanation. Your followers will leave you one after another and you will have a hard time trying to retain your followers. A good Twitter user will have a mix of professionalism, wisdom and also personal seasoning in their tweets. Keep your tweets short at times and put up some lengthy tweets at times. Don’t be a twitter user that is easily predictable. Be unpredictable and stay mysterious and you will see the magic working well in favor of you and your business.
Not tweeting regularly enough.
When you decide to use Twitter to promote your business, you should be committed to a regular tweeting schedule. Be sure to set a minimum amount of tweets per day to keep the conversation and updates coming. If you rarely tweet, your followers will not grow as fast and you won’t be able to get your tweet out in a viral manner. The more regularly you tweet the more chance people will get to know you and the more they will retweet your tweets if your tweets are of value.
Taking up the responsibility of tweeting is like taking up the responsibility to build a relationship with your followers. You need to get your voice heard regularly and consistently for them to remember you and learn more about you. If people like you, your attitude and your tweets then you are building strong brand awareness and more people will do business with you. You cannot expect to build a strong relationship with your followers if you hardly ever contact them or express yourself towards them. In their eyes, you are but a total stranger to them. This is why you should use twitter to communicate with your prospects and followers because in the past, where there is no twitter, people view a business as a business and nothing more. But today with the power of twitter, you can get people to view your business as a friendship and this can help you build a sense of loyalty unlike anything we’ve ever seen in the history of marketing before.
Using an automated response.
This is considered as a mistake because the real purpose of using Twitter is to close the gap that exists between a client and your business. You are trying to make friends by getting close to them and trying to get people to become a friend to your business. However, using an automated message defeats this purpose. It tells your followers that you are lazy and not willing to engage them personally. Social media should never be misinterpreted as an easy way out to build relationships. You need to pave a way between your followers and your business and the only way to do that is to apply personal care and genuinely good intention that will melt the hearts of your followers.
Asking for a retweets every single time.
Some marketers will urge you to ask for a retweets on your every tweet. While this might sound logical to some, it is not a good thing to do. People retweets your posts for a reason. And most of the time, that reason would be that they feel your tweet is worth sharing. So instead of asking people to retweet your tweets in your every tweet, you should choose your tweets wisely. Make sure you ask for retweets only if your tweets are important and that it will make an impact in the life of others.
This will encourage your followers to retweet your tweets because they understand how worthy your tweets are. People will listen to you instead of ignoring you for being a robot. You need to be very smart when you are tweeting and you need to think in the shoes of your followers. Do the right things and do the things that you want others to do for you as well. This mutual respect is what your business needs in the relationship building with your followers. In fact if your tweets are really that worth and great of a retweets, you will find that people will retweet your tweets without needing to be asked anyway. Hence focus on the right things on your tweets and you should be able to grow your followers and your business towards success.
With the rise of social media and the blooming of twitter in recent year, it is probably just a matter of time before twitter finds a way to let their users promote their products on twitter. This feature is known as the promoted product feature. Now before we begin explaining more about Twitter’s Advertising platform, we need to look deeper to why you would want to promote your business on twitter using paid ads.
First of all, Twitter traffic is the real deal. What this means to business owners are that you can get new clients and prospects via twitter. The constant following and getting followers with constant twitting will be giving your business a jump start. Essentially, to use twitter to row your business is free. All you have to do is to increase your followers constantly and Tweet great and relevant messages all the time. While this works for most people (and it’s free), it does take a lot of time and effort to get your account rolling in full steam.
Hence, you can then start to consider a quick boost to your twitter traffic or followers using the promoted tweets feature on Twitter. Now, advertising on twitter is a little tad bit different from other PPC platforms out there such as Google Adwords or Facebook Ads. Whatever your business is, you understand the value of connecting with your customers online where the more people that you can reach the better. Therefore, you can actually use Twitter ads to grow your followers or channel traffic to a sales page or an offer page using the Twitter ad. The main difference however is the way you write your ads.
The peculiar thing with advertising on Twitter is that you never will have to write your ads. Instead Twitter will be constantly monitoring your ‘best’ post and matches them directly to people with similar interests and your ad will be shown automatically to these people. What this means is that a lot of the work is automated. No more fancy ad writing or the hassle of tracking. All you have to do is to sign up as an advertiser and the twitter ad platform will go to work. You won’t have to worry about the traffic either because twitter will ensure that you will get the most targeted traffic and they will ensure that you will only be showing your best tweets around.
Now as far as payment goes, you will only pay for results when you advertise on the Twitter advertising platform. You are not going to have to pay for impression as such and the good thing is, you’ll only have to pay for followers or links that get clicked on. What this means is that you will not have to worry about over paying for any post or tweets that are not getting you any result. This is pretty much a very fair deal and a lot of advertisers absolutely love it.
Other highlights and benefits would include the fact that it is very easy to get yourself started and the skillsets that you need are probably going to be tweeting. Therefore, if you can tweet, you should be good to go. One of the biggest benefits of using twitter’s promoted tweets advertising is that you can reach out to people who you are not connected with and may never have to chance to connect to ever. However, the smart matching system inside Twitter’s Advertising will scan and show your ads to these people who will absolutely love your product and tweets. In return for the advertising fee, you’ll get a lot of responsive and targeted tweeter followers that will love you.
Now does this mean that Twitter will have total control over your ads? The answer is no. You will still have the flexibility to choose your target market geometrically. You can choose to target the entire world, selected countries or laser focus them towards local areas near you. With the amount of traffic that comes and goes inside twitter every day, you can already imagine just how much new prospects will notice you in the fastest time. The best of it all is that all these advertising work does not take up a lot of your time as opposed to traditional free twitter strategies. You can free up a lot of your time and efforts and if you are hiring outsourcers to help you build your followers, this promoted tweets feature could just be the replacement you need that gets the job done at only a fraction of the cost.
Now, there are other 3rd party twitter advertising platforms. They work in many similar fashions and each of them is also unique in their own sense. Perhaps the 3 more popular ones these days are RevTwt, Betweeted, and TwitAd. There are tons of other similar advertising platforms and should you be interested in giving them a try you should always remember to set a tight budget for a test drive before channeling all your money into these ad platforms. When used right, twitter advertising can be your number one source of traffic and you will soon find that the responsiveness of twitter users and followers are usually much higher than the traffic that comes from other sources. This is probably die to the fact that people on twitter are trained to be responsive which is why there are so much tweets every single day.