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Blogging is an exciting online activity which many consumers take advantage of today with the free blog space and blogging resources. However, blogs are also dynamic tools which marketers are using to promote their business brand and business offerings.

Aspiring authors or writers would need to manipulate blogging to capture the market. Blogs are an excellent marketing option to promote ambitions as a writer, author or business entrepreneur. Great content must be promoted to create the right market awareness for a higher readership.

Driving Traffic through Tweets

A successful blogging career requires volumes of traffic to the blog site with a large readership. Many innovative bloggers take advantage of social media networks like Twitter to promote their blogs to reach a wider audience and secure fame.

Tweeting about the blog is a powerful marketing approach to connect with potential leads and customers. Twitter provides more than 500 million users to source potential business leads that could boost the fame of bloggers quickly.

A successful Twitter marketing strategy in promoting the blogs must be actively implemented through a well designed marketing plan and campaign. Proactive bloggers are creative in their marketing strategies via Twitter in tweeting about their blog posts.

Short provocative tweets are very dynamic in generating the right dose of curiosity and interest about the blog in promotion. The apt use of maximum 140 characters could bring on a higher interaction rate from web readers who might be compelled to find out more about the blog.

A link could also be included in the tweet that would direct readers to the targeted website for more information about the topic, brand or products and services promoted. Creatively designed and well positioned links in the tweet help readers go directly to the website for extra detailed information quickly.

A high degree of creativity and innovation in blog tweets must be incorporated to generate a higher interest and curiosity about the blog and blogger. This may refer to diverting from the post title in the tweet with creative topics or headlines. A tweet could also include a call-to-action feature which stirs up curiosity and interest in the blog post or link. A tweet could also be professionally provocative but still links to a blog article while stirring mixed emotions from Twitter fans and followers.

Variations of tweets with fewer words are very powerful and effective in drawing different crowds to the blog. Bloggers need to check out what types of tweets work best for them. Bloggers could also offer their fans and followers an intriguing quote that hints a specific flavor of the post content. Quotes have been proven to be effective marketing tools in tweets to draw more web traffic. Tweets with quotes are more likely to be re-tweeted and thus, reach more audience. Fans and followers who like the quote are inclined to click on the URL to visit the blog site.

Tweets with market statistics are powerful in promoting the blog. Statistics in the form of numbers and characters stand out in the flood of tweets to capture the attention of targeted followers and niche audience. Statistics form an exciting marketing tool that conveys an amazing fact about the blog. A shortened link to the blog site would prompt followers to visit the blog site for an immediate read.

#Hashtags and @mentions

Hashtags are powerful in spreading tweets on various categories or topics. The chosen word or phrase after the hashtag sign indicates the topic of discussion or focus. These are great marketing tools to connect with Twitter users, fans and followers who might be potential business leads and prospects

Twitter hashtags are dynamic in driving traffic to the blog, especially themed hashtags, which could promote a particular blog or a specific landing page. This is a dynamic marketing tool because customized hashtags are possible without limiting the creativity of the blogger in promoting their blog

Standard customized hashtags could be applied to the entire blog in any website while different hashtags could be generated for special events such as online contests. Such hashtags allow others to tweet or dialogue about the post. Tweets on the same hashtags would bring up similar results in the search which forms the desired traffic to the web or blog site.

General hashtags are commonly deployed to identify common topics in a blog. Hence, the tweet would be seen by others searching for that same topic hashed.

@mentions refers to the inclusion of Twitter users’ @usernames. This feature allows the marketer to tweet directly to any preferred fan, follower, potential lead or customer on Twitter. A great way to drive more traffic to the blog using @mentions is to mention prominent industry bloggers or companies that are recognized by the community or customers. Mentioning these in a tweet with a link to the blog post helps to attract more traffic with a possible re-tweet to other followers.

Mentioning those who gave good feedback or comments on blog posts is an excellent market image builder. This act is also construed as an acknowledgment to loyal blog supporters who have been reading the blogs and tweeting about them to others which spread the fame of the blogger. Guest bloggers or new bloggers could be mentioned in @mentions in a tweet linking to their own post.

Good Tweeting Practices

Good tweeting practices bring more business opportunities to the blogger for more traffic and higher readership. Just as the wise saying goes, “one good turn deserves another”, mentioning the user who mentioned the blog content or a re-tweet would establish strong relations between the parties for greater exploits; be it personal or business.

Courtesy well exercised using tweets in any manner would be returned if executed with politeness and moderation. This would mean helping out another to allow others to see the better side of the tweeter to draw nearer for better opportunities.

Well written tweets that are precise in words and meaning would be easily understood by viewers to take the necessary actions that benefit the business. Interesting tweets that are captivating would drive traffic. This may include appealing or attractive images in tweet messages.

 

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Many online marketers may wonder how to create a huge list of paying Twitter followers if Twitter was chosen as their preferred social media marketing platform. Modern technologies and advanced facilities available today make it easy for marketers to manipulate Twitter dynamically to generate big bucks in a short period of time.

Twitter marketing can be a very powerful marketing platform to generate huge profits if marketers understand this social media network dynamics. Twitter offers great opportunities in generating massive web traffic to the online business website from the huge pool of Twitter users available. Niche markets are easily identified to be targeted as potential business leads as paying followers besides being loyal fans.

Software Applications

One of the effective marketing strategies of the online business entrepreneur or marketer is to have paying followers who would support the business to apply effective software that benefits the modus operandi of the business. The right marketing and management software implemented, would assist the business in identifying targeted searches for niche markets suitable to boost the business operations, growth and expansion.

The market has many types of software with dynamic features to search on a myriad of essential criteria relevant to the business. Appropriate keywords, topics, user information and even zip codes could be potential search factors to locate potential leads for the business. Like-minded consumers who are more inclined towards the business would support the brand and products or services more readily when identified by powerful software which matches the criteria to business requirements.

The marketer saves lots of time and effort in identifying targeted audiences while playing in a dynamic marketing campaign to fuel the branding and market presence. Such software is likely to grow the business potential list exponentially when run on Twitter which has thousands if not millions of subscribers. The marketer must take the next course of action by following these potential leads who would reciprocate in return. A consistent building up of relations would instill trust and confidence in the brand and product that would convert the fan or follower into a paying customer over time.

Relationship Development

When targeted niche markets are identified, the marketer must make time and put in sufficient effort in building strong relations with each fan or follower who is a potential lead to the business. When a strong relationship is established, trust and confidence as well as respect are instilled between marketer and follower.

As Twitter followers continue to follow the marketers, information about the brand and products or services could be shared in a convincing manner that presents the tweeted content to be useful and relevant to the followers. This value-added content which is presented in a compelling approach would transform a follower into a paying customer.

Strong follower relationships are critical in generating good business opportunities to share value-added contents that would compel followers to make a purchase. This would be the bottom line or final goal of the Twitter marketer to be successful in any Twitter marketing endeavor.

Compelling Tweet Contents

How could Twitter followers be turned into paying customers of the brand or business? It is not just establishing a strong relationship after identifying targeted niche audiences for the business, but great tweets are also instrumental.

Tweets are only 140 characters long on Twitter; hence, marketing tweets must be clear, concise and convincing. The contents must be more than profit-oriented; the tweet must share information that is important to twitter followers with a value-added component. Modern consumers would see through the marketing desperation of Twitter marketers from their marketing oriented tweets than value-added contents.

When value-added contents form the attractive tweets to targeted followers, respect is secured to stir up curiosity on the brand and product offerings. These followers may click on the business URL to visit the business website and search through the list of potential products to be purchased.

Tweets need to be compelling in their presentation and conveyance in every message targeted to followers who are potential leads to the business. There must be a genuine excitement and interest in helping the follower pursue better things in life that benefit them which are subtly related to the business. However, non-business related tweets are also instrumental in establishing strong relations with the followers who would be more likely to read other tweets from the marketer.

Good tweet contents that are helpful and relevant to followers prepare the path to convince them to be supportive customers. Regular tweets of high quality and value added content would develop a secure connection with the potential leads instead of losing them to competitors. Value added tweets that are interesting to read would also keep the followers on the right wavelength with the Twitter marketer to be supportive of the brand and business.

Great Offers that Cannot Be Refused

Twitter marketers who want more and more followers to be turned into paying customers must be resourceful in designing and implementing dynamic marketing strategies in powerful marketing campaigns. These campaigns need to be well designed to meet specific needs of followers to turn them into paying customers as every follower is a potential business lead.

Twitter marketers need to offer information or freebies to their followers, which cannot be refused. These could be value-added information or product samples that would impact the lives of followers. A small token of appreciation in the form of a discount or voucher coupon that promotes greater savings would be enticing to convert a follower into a paying customer.

Hence, Twitter marketers need to be creative and innovative in meeting the needs and wants of their followers who are identified as potential business leads. When the followers are enticed to such beneficial offers, they are more likely to become customers who would make regular purchases from the Twitter marketer. They would want to opt in on the marketer’s mailing list to receive more such tempting offers which they cannot refuse. However, different paying Twitter followers would have different needs and demands made on the marketer who must be wise and innovative.

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Twitter may have emerged later than Facebook in the market, but the former is certainly making no fewer waves than the former. Twitter is now widely subscribed by millions of users plying its platform daily with more modern businesses checking out the platform’s social media marketing features that could benefit their bottom lines through more traffic and sales.

It is not surprising that Twitter marketing is fast becoming a social and marketing phenomenon today with myriads of benefits to most online home-based business ventures.

Emergence of Twitter

The original conception of Twitter back at the start of the 21st century was to provide a simple, precise 140-character message in an SMS format for fast communication. Its fast reception by the consumer market made Twitter a worldwide phenomenon that is of unlimited worth today. Creative marketers and entrepreneurs have discovered other interesting uses on Twitter to benefit their online businesses such as online marketing to boost business outcomes.

When Twitter is manipulated creatively by innovative marketers, the tweets are subtle marketing messages promoting a certain brand or business. Hence, tweets are often manipulated to promote the brand or business in the form of subtle adverts behind the words.

The limited number of characters on tweets would prove sufficient to deliver a precise and exciting promo message to fans and followers if the content is well designed to be effective and clear. The growing number of Twitter fans and followers is more than sufficient to promote any brand or business product and service effectively to benefit the entrepreneur or marketer.

Dynamic Marketing Approaches

Greater Twitter marketing strategies could be developed and implemented with a clear overview of what is currently available in the market. The Internet proves to be a most powerful platform in promoting the use of Twitter marketing on other platforms or avenues such as Facebook or Google.

Marketers with a Facebook account could easily integrate Twitter to showcase or promote their business brand and offerings. It is simple to generate promo tweets which are subtle or direct to be posted or linked to the marketer’s Facebook home page. Hence, it is simple for the marketer to advertise all business sites and product offerings on these dynamic and effective social media networks using one click. Such an effective online marketing concept could be duplicated on other social networking sites besides Facebook to gain better results with Twitter.

Besides that, Twitter is very powerful as a new marketing tool with its many followers. If every follower could be converted into a business customer, the marketer would secure a steady stream of potential leads to boost the business with their support towards the brand and offerings. However, usually very few followers would be interested to participate in the business offerings on an active level unless there are value-added attractions for them.

The tweet presentation must be alluring with value added content that tempts the follower to want more; the content must contain a message which no follower could afford to refuse or decline. Twitter marketers must apply creative elements and dynamic marketing techniques that are bound to attract followers and compel them to become customers. Exciting and compelling tweets could cause Twitter marketing to go viral across the web which benefits the brand and business. A stronger market presence would be established with an enlarged market perimeter and more followers.

Available Twitter Marketing Tools and Tips

Twitter marketers who indulge in online home-based business ventures such as affiliate programs would want to pick up better useful Twitter marketing tools and tips for a more effective marketing campaign that would bring on higher rewards. It is crucial for online business entrepreneurs or marketers to identify the right target audience on Twitter that would follow them loyally.

But the marketer would also need to follow certain Twitter individuals to be seen and heard on the platform as well as the web. Business gurus or local authorities related to the industry would be great choices for the marketer to be a fan or follower in learning the best Twitter marketing tips and tricks.

Being around the right kinds of company on Twitter provides marketers the best of platforms to build up their online social presence and reputation, especially if these Twitter marketers seize every business opportunity in promoting themselves aptly before the right audience.

Many Twitter marketing tips and tricks could be readily picked up by being with the right company as different individuals offer different skills and insights to build or grow an online business.

Fast delivery of information is possible with Twitter as short tweets are sent out quickly within minutes across the world. The latest news of anyone or anything could be received instantly to enjoy a strong edge over competitors. Twitter marketers would need to stay alert to the market trends and consumer changes, especially in their industry to provide the latest information on their tweets. When they become the first providers of the latest market information to their fans or followers, they would gain higher market credibility with more fans and followers who want the latest updates in business, life, economy and politics.

Creative marketing strategies via Twitter marketing would land more traffic on the marketer’s web business site which reinforces Twitter as a modern marketing phenomenon. A simple survey using the 140 characters is sufficient to guide the online business venture on the right path in marketing strategy or product development without wasting a lot of money in long and tedious research.

Twitter surveys could be conducted using the special survey software that sends out tweet questions for appropriate customer responses. The offer of free e-books and downloadable reports would entice more responses from potential leads. This would also mean that market research is executed for free in quick time to help boost the brand presence in the market.

Conclusion

Twitter marketing is very cost effective and powerful to win more traffic to the web business site when the marketing potential of this social media platform is correctly understood and applied.

Dynamic marketing solutions and tools via tweets are possible to boost the business branding and bottom lines.

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Twitter Marketing:
Get Twitter Followers to Generate Web Traffic
 

Today’s digital world proves to be a dynamic platform for modern businesses that capitalize on advanced technologies and solutions available. This includes social media networks such as Twitter where Twitter marketing is becoming popular amongst business entities in all industries to attract web traffic.

Every business today knows that success or mere survival in the market requires a constant flow of web traffic to their website in establishing a strong online presence. The marketer or business owner is unable to execute the required marketing activities alone; the success of the business comes easier when there is help from the outside: Twitter followers.

Twitter Marketing Success

The best marketing success secret is really no secret at all. Any business could succeed in the market if it receives continuous traffic that is converted into sales. A business could generate high traffic, but low sales or low traffic but high sales, depending on how the marketing strategy is worked into the marketing campaign.

However, word of mouth forms the best marketing strategy from others who are inclined towards the business without being paid by the company. High savings would be translated into bigger bottom lines for the business when their brand or products are highly recommended by various authorities without coercion or instigation by the company.

This is where Twitter marketing comes in very handy where every Twitter fan or follower could be a potential marketer for the business. Satisfied customers or Twitter fans and followers make excellent endorsers to the business. Hence, aggressive businesses should work diligently to engage their Twitter followers into being their unofficial ambassadors who do not get paid for endorsing their brand, products or services.

Twitter marketing is an excellent online marketing strategy today with an efficient implementation by innovative businesses. Twitter keeps fans and followers informed of the latest market trends and happenings with a fast delivery. Businesses are manipulating this marketing concept to draw more web traffic to their website for more customers.

Known as a dynamic and versatile micro-blogging platform, Twitter offers immediate news updates in just 140 characters or less to its 200 millions of fans and followers. With a growing customer base, Twitter is poised to be the preferred online social media networking platform to reach thousands of potential business leads effectively and efficiently at low cost. However, these businesses need to be smart in manipulating the available features of Twitter to their bottom line benefit.

1) Interesting Tweets

Twitter offers only 140 characters in a tweet message. Hence, business messages must be short and sweet as well as interesting and useful to recipients. Impactful tweets would inspire recipients or arouse their curiosity and interest to be fans and followers. These well written tweets would attract the right crowd to the business and brand, especially when web readers want more.

2) Newsworthy and Value-Added

Tweets that would captivate Twitter fans and followers must be newsworthy to secure the interest of the readers. This may trigger off a chain reaction of sharing the message or re-tweets until a viral marketing phenomenon happens.

Tweets need to have value to compel Twitter fans and followers to call-to-actions in creating the desired web traffic for the business. Business tweets should be regularly delivered to keep fans and followers informed or updated on the business deals and offers plus other benefiting market information for loyal fans and followers such as comparative studies on products and services.

3) Building Healthy Networks

As a social media networking site, Twitter thrives with the connectivity of its members. A business on Twitter thrives on its connectivity with fans and followers. Strong customer relations must be established and enhanced with regular online communications and interactions through the sharing of tweets and following one another.

Healthy relations need to be maintained by fans and followers to boost the market presence of the business entity. Networking on Twitter helps increase not only fan following that expands the business visibility on the Internet, but also draw more fans and followers to be potential business leads and customers.

4) Impacting the Market

Business owners or marketers who want to involve Twitter followers in their marketing campaign with success must impact the platform users with a strong market presence. They must find their voice with a dynamic personality that would project a special forte which would benefit the fans and followers. This would have fans and followers, establishing trust and confidence towards the business brand and marketer or business owners to visit their website.

When the marketer or business owner is regarded as a market leader or expert in a certain forte, more fans and followers would appear to seek counsel and tips that provide plausible solutions which benefit them. Twitter fans and followers are frequently seeking for new ideas, solutions, tips and guidelines on a wide spectrum of issues in life and work.

Twitter experts or market leaders project a charismatic character with high bouts of friendliness and knowledge that are shared through tweets. Opinions are valued and exchanged on a wide array of topics and themes. Good tweets include a variety of content with interesting and inspiring videos and photos.

5)  Mix Up Content for Interest

Dynamic tweets could be from any source on any topic and theme to excite fans and followers until they become loyal customers for the business. Mixing up tweet contents from different quarters makes the tweet more exciting which may be challenging in stimulating the mind and heart.

Mixed-up tweet contents enable the marketer to get into an online instant communication with interested parties or grab the opportunity to identify different types of potential leads for the business at one time instead of focusing only on one demographic.

6) Quick Responses

Successful marketers and business owners using Twitter marketing would have applied the Golden Rule of Tweeting; that is, quick responses to tweets. It is crucial for marketers and businesses to respond quickly to every tweet so that tweeters are kept interested and reciprocate with the right responses that benefit the business outcomes.

This would motivate tweeters to be fans and followers of the business marketer which grows the business follower base.

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An online marketer today would want to embrace the best of marketing strategies through effective marketing tips available from the Internet. One of the growing popular avenues of network marketing is Twitter. Success could come more readily if the right Twitter marketing tools are engaged. These tools can be secured from the host of marketing gurus who share their expertise and experience in manipulating effective and efficient network marketing tips.

Business owners and marketers can enjoy quick success with dynamic Twitter marketing tools to draw massive traffic to their web business site. With the top 10 Twitter marketing tools presented here, business owners and marketers would be positioned ahead of their competitors to enjoy the best of marketing outcomes.

Twitter offers a host of exciting features that could be manipulated effectively in any network marketing approach to achieve the desired business goal and objective. Business owners and marketers should familiarize themselves with these features, especially the top 10 below.

Tool Tip 1 – tweetdeck.com 

This Twitter tool is designed to put Twitter on autopilot mode. This enables business owners and marketers to have a breather when they are preoccupied with many crucial and urgent business priorities.

An autopilot mode feature allows a clear overview of account activities without confusion and clutter. The system is able to present all events and activities via this simple application to help business owners and marketers gauge the condition of their business plans and development.

Tool Tip 2 – tweetlater.com 

This fabulous Twitter tool is designed to allow tweets to be typed, but sent out later. This is an extremely useful marketing tool for those who are busy and may forget to tweet to their fans and followers.

There is an auto-follow monitoring on followers to stay connected and updated for building better relations that would boost business. This useful marketing tool is extremely helpful to marketers who must tweet regularly to stay connected with their customers or fans, but procrastination or busyness may be costly in Twitter marketing. Moreover, precious time is saved with this marketing tool where marketers could use their time more effectively to boost their sales and bottom line.

Tool Tip 3 – bit.ly 

One of Twitter’s strengths is the brevity with its tweets limited to 140 characters. This is well managed by this marketing tool where long URLS over 140 characters can be shortened without destroying the link. This tool also keeps track of the number of clicks on the shortened URL for further analysis and improvement.

Tool Tip 4 – killertweets.com & twitbacks.com

Network marketing involves creating a unique and special brand that would easily attract consumers. Hence, a “personal brand” would make a great selling point that captivates the attention of the Twitter community.

The objective is easily achieved with an excellently developed background on the business owner or marketer that would be introduced professionally to Twitter fans and followers. Killer tweets offer awesome backgrounds with a fee to provide the right stage in promoting the business marketer whereas twit backs is offered free with less charming options.

Tool Tip 5 – twellow.com 

Twellow.com is similar to the traditional “yellow pages” on Twitter. This feature allows the Twitter community to search and find others in the same or close by vicinities or like-minded Twitter users who may be interested to indulge in the business.

The chances of success increase when marketers can identify the right niche market and targeted audience in promoting the business brand and wares. Time and effort are required to check out the profile pages of these potential leads to confirm their suitability for the business.

Tool Tip 6 – dossy.org/twitter/karma

This marketing tool allows a “de-registering” of followers who do not seem to be active after some period of time. This is a common scenario where followers may grow cold in their interest or become too busy to follow the profiler after some time. Twitter offers a limit ratio on those who are following and those followed to help the marketer clean up the customer database to be more effective in their marketing endeavors.

Tool Tip 7 – twollo.com 

This Twitter tool site allows an automated management of like-minded Twitter followers to help marketers gauge the potential lead size when planning any possible marketing campaign. The follower size identification gives the marketer better options in implementing the best of marketing campaigns to achieve the desired business outcomes.

Tool Tip 8 – mytwittertoolbar.com 

Twitter offers this dynamic marketing toolbar with 100 Twitter tips for marketers to manage their online marketing endeavors effectively. It contains a host of cool features that allows a simplification of marketing activities for the best results.

Tool Tip 9 – No Spamming

One of the most important marketing tips on Twitter is to avoid spamming followers. Spamming inconveniences and frustrates recipients who may just spread bad vibes about the business and its owner. This is detrimental to the business; instead of flourishing, the business is likely to take a dive in reputation, popularity and trust.

Business owners should understand what tweets constitute as spam activities to avoid them at all cost. Professional management of tweets and their sending out frequency are crucial to the success of the business using Twitter marketing.

Tool Tip 10 – Complete Essentials

Another great Twitter marketing tip is to ensure that all essential sections or setting in Twitter have been completed satisfactory. It is crucial to fill up essential component in setting up a valid Twitter account to avoid a fall-out with the social media management system.

 

There may be various columns and portions which are mandatory to identify the profiler accurately. False information would lead to a wrong impression which generates mistrust and disrespect. There should also be a clickable link for the business URL which would make it easy for followers to follow through to discover more about the business offerings. The bio section is a vital component which must be completed correctly for a right match-up before trust and good relations could be established to open the way for potential business opportunities.

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The market offers a lot of Twitter marketing software to help businesses improve on their marketing efforts and results. However, there are various similar features in their functions. Business owners and marketers who take on Twitter marketing software in their marketing endeavors need to know the best of features offered in that software which benefits the business in terms of traffic, sales and potential leads.

Upsides of Software

It may seem a daunting task for business owners and marketers in selecting the best of Twitter marketing software, but an identification of business goals and objectives as well as marketing plans and strategies can ease the task.

Twitter marketing software has features that allow a pre-setting of tweets to be displayed on Twitter at all times. It is possible to choose preferred times for the tweets to be sent out automatically. This is ideal for business owners and marketers who can use their time on other priorities without losing sleep or money via Twitter marketing.

Such software can spin tweet messages to be different in every sent-out. This would keep Twitter fans and followers interested and excited with all business updates and offers. Less effort would be required by business owners and marketers in being creative to generate captivating tweets that would attract more potential leads and establish loyal customers.

More and more business owners and marketers are implementing Twitter marketing software which can monitor the number of Twitter followers for a quick gauge on the popularity of the business brand and offerings. Moreover, such software is able to de-list inactive followers to give business owners and marketers a more realistic evaluation and report on the business progress.

Downsides of Software

But there are possible shortcomings with certain Twitter marketing software, especially with changing technologies and systems. Consumer demands and business modus operandi may cause certain software features to be less than favorable in a package deal.

Marketing software on Twitter may not be able to evaluate the quality of followers as there may be a lot of spam activities in the network. Many other marketers may even try to spam the business Twitter account with their own promotional links that may clutter the business tweets and web pages. When too many spam activities happen, the Twitter management system may suspend the Twitter account. Twitter.com disallows listing and de-listing of followers, although the software may offer such feature. Hence, a flouting of this Twitter requirement would cause a fall-out with Twitter that bans the business webpage and profile page. Sending too many tweets too frequently as well as sending the same tweets repeatedly may also incur the wrath of Twitter.

Variety of Software

Different business owners and marketers have their own preferences when it comes to Twitter marketing software. Every piece of software may be designed uniquely with certain similar features to boost the business operations on the Internet depending on the creativity and innovation of business owners and marketers.

Identifying the right business goals and objectives would help business owners and marketers in selecting the best of Twitter marketing software that would boost their marketing campaign with Twitter. Twitter marketing software can help business owners and marketers to identify and secure targeted Twitter users according to preferred categories such as place, keywords, tweet topic, commonalities and background.

TweetAdder

TweetAdder is one of the top 3 Twitter marketing software in the market offering a host of features that would make a Twitter marketing campaign dynamic and successful. This vibrant marketing software is an excellent tool that allows an identification of targeted users by demographics and biography keywords to be followed and monitored.

The business owner or marketer can adjust the frequency of tweeted keywords to categorize followers for further marketing actions. An easy search is available for specific Twitter followers, including competitors’ followers to view the group.

TweetAdder offers a superior search system where competitors’ followers could be added to the business marketer’s database as potential leads. Scheduling tweets is a standard feature to release the marketer from tedious activities which must be performed regularly. Hence, business marketers are able to make use of their time more productively. The software sets the pre-designed tweets to be sent out at appropriate set times to generate a good flow of tweets to targeted Twitter fans and followers as well as potential leads.

There may not be many downsides of TweetAdder as this software tool has been intricately designed to boost the marketing activities of business owners and marketers on the social media networks. Hence, it could be higher priced to be deemed affordable to small and new online businesses.

Hummingbird 2

Another of the top Twitter marketing software in the market today is Hummingbird 2. It offers a very modern feel via Adobe’s new Air platform with a smooth operation. The search features of Hummingbird 2 may be more limited than that of TweetAdder but it is more affordable.

Moreover, the search facility of Hummingbird 2 may be awkward to those who are not familiar with the software features as. However, with the proper understanding and manipulation, this software tool is able to search out tweeted keywords immediately for an immediate follow-up on potential fans and leads that offers a more organic search.

Hummingbird 2 users may choose to follow an identified user or disregard it if certain criteria are not satisfied. It is a useful marketing tool for those who want to have some technological assistance in identifying Twitter followers as potential leads.

Tweet Whistle

This Twitter marketing tool may not be as powerful as TweetAdder or Hummingbird 2; however, its features are quite sufficient in locating followers by area, tweeted keywords and user bio information. It is one of the cheapest marketing tools to be very affordable for most small and budget-tight online businesses today.

Tweet Whistle offers good features that are commonly found in TweetAdder with certain uniqueness in its package. It offers a built-in feed for messages with options to remove or reply tweets. The interface may be quite elaborate for a novice marketer to understand fully but it suffices as a cost efficient marketing tool on the Twitter platform.

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LotCon-News-Issue-3As a small business owner, you are probably thinking how can a social platform like Twitter impact my business?  What can I really say in 140 characters? If this sounds like something you would say – you could not be farther from the truth.

Social media has proven to be an effective marketing strategy for small businesses.  With the technology driven world we live in today, consumers expect all businesses (large and small) to be on social media and provide them with updates, specials and information at the press of a button.  Twitter is not just for teens, tycoons and celebrities – it is a marketing tool that can help grow your business – and many smart small business owners are using Twitter as one of their main online marketing tools in their tool belt.

The numbers are convincing. Twitter has been around since 2006 and has grown substantially.  Today, there are more than 284 million monthly active users, according to stats released by Twitter on their website.  With almost 500 million tweets sent per day, you can see why this is a powerful marketing tool for any small business owner.  As staggering as these stats may seem, you are probably asking yourself, how can Twitter help my business?  How to be Successful on Twitter? Here are just a few strategies you can implement to build your brand on Twitter:

  • Connect – With the number of active users on Twitter, it makes it one of the best places to look for and connect with potential customers. Small businesses that cater to a niche market find that they are able to connect with their existing customers and interact with new customers easily, allowing potential customers the opportunity to learn more about their business and their brand. And stay informed of sales, promotions & special events.
  • Brand Awareness – While the big brands do not need an introduction to get followers, small business owners need and want more people to know about their products and services. Twitter allows you to drip brand information on your followers.  Before you know it, you are recognizable, reliable and known for your brand to millions of followers.  Creating that trust with your followers is key in building lasting relationships with them, which will drive sales for your business.
  • Relationships – Positive relationships are the key to growing your business. Your Twitter followers will feel connected to you and your business as you make an effort to post updates and tweets that your customers will find interesting and helpful.  Value driven content is more powerful today than any other type of information presented.  There is a balance needed – keep your direct marketing or sales promotions to a minimum – too many ads can make you come across to your followers as pushy.
  • Informational Marketing – Introducing new products and services or making important announcements via Twitter has some great benefits. Not only is this a more cost effective way to release information on new products and services, but it also can potentially reach millions of people much faster than other marketing methods, such as print advertisement and even radio and television.
  • Immediate Feedback – many small businesses are using Twitter to monitor, survey and handle feedback from their customers. This is a very efficient tool in gathering your customers’ opinions and it allows you to respond quickly.  Responding to both positive and negative feedback, can set your small business apart from that big competitor down the street.  Managing your online reputation in a professional manner, creates a positive atmosphere with your followers.

So Twitter can be a very useful tool for small businesses in a multitude of ways.  Twitter can help you reach your consumers in ways that you never thought were possible.  Here’s a few examples of how a few twitter savvy businesses used Twitter to build their small business:

  • Coffee Groundz is a coffee shop in Houston, and was one of the first businesses to use Twitter for takeout orders. They fill their Twitter stream with promotions, upcoming events, pictures, and the announcement of their special flavor of the day.
  • Crème Brulee Cart was a small side business started by a carpenter. Within a very short period, this business owner learned that customers were finding the cart each day through Twitter.  As customers would stop by the cart, they would then tweet where the cart was and what they purchased.  This business owner quickly started using Twitter to post where the cart was located every day and what the daily flavors were.  Today, there are more than 20,000 followers on this Twitter account and the business owner was able to quit the carpentry business!
  • Roger Smith Hotel located in New York City needed an edge to compete against the big name hotels in Manhattan. Twitter provided this hotel an edge that no one could have seen.  After reaching out through Twitter to some online influencers and inviting them to stay during their next visit to NYC, the Roger Smith Hotel got exactly what it hoped for – happy guests that tweeted about their stay.  Word spread quickly and now they are consistently booked.  The hotel gives their Twitter followers special discounts and even has a special Twitter kiosk in their lobby to give them a special welcome.

Social media can be the driving tool for small businesses to develop awareness of its products and services.  As a small business, you are in the perfect position to use Twitter to your advantage and build your business to heights you never thought possible.  Maintain your values and remember the tips mentioned above.  Before you know it, your followers, and sales will increase.

Social media is not going away.  So don’t be one of those businesses that struggle and make the mistake of ignoring the potential of social media – especially Twitter. It’s one of the most economical ways you can increase your visibility and reach your audience.  Which is why it so popular among small businesses.  Make it a part of your marketing strategy for your small business – reach your audience quicker, and easier than ever before.

 

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Social media is expanding beyond any Internet marketer’s imagination in promoting online businesses and drawing web traffic readily. Twitter is another emerging online marketing tool that can be manipulated to promote a blog.

Article Writing

Blogs were originally designed to be personal websites that display many personal articles dear to the blogger’s heart. However, with the onslaught of modern technologies and desperate Internet marketers in the market, blogs are now manipulated to draw web traffic to the business website.

Interesting articles that are related to the business, but in a soft-selling approach are posted in blogs regularly to attract potential leads to boost the online business. Quality blog articles are in high demand today if blogs are to be instrumental in attracting web traffic to the Internet business.

Such articles must be well written to contain fresh contents that are useful to web readers. Many effective blog articles do not contain any sales pitch, but useful advice that would benefit web readers in enhancing their life, lifestyle and character. However, the contents may be led back to the Internet marketer’s range of business products or services which are listed on the web business site. Hence, traffic is directed to the marketer’s business website to be converted to sales and profit.

High Market Exposure

There are many ways to generate a high market exposure of the online business through killer articles. This is a primary objective where quality articles focus on the target audience. Killer articles must be easy to read with no grammatical errors or typo mistakes that could spawn the wrath of meticulous readers.

Readers enjoy useful tips and helps in articles that would resolve their current issues or enhance their knowledge. Such articles can be put on a cyber debate or online forum where greater depth is indulged in for the best of solution.

Top quality articles naturally secure top page rankings with top search engines. It is a mark of distinction as the author cum marketer is known as a professional writer and expert in that particular forte.

Hence, it is crucial to ensure the best of keywords for the killer articles to be submitted to reputable listings and directories. A poorly worded title with great contents would miss the boat of success. Marketers need to engage the best of keyword search tools for the more popular keywords that would cause the article to keep popping up in front of the web readers when a search is executed.

Good articles that are worthy of a read must be proactively promoted on the Internet. Besides EzineArticle.com, social media sites such as Twitter can do great justice in promoting the articles.  Backlinks can also be employed to link back the article to the web business site for higher traffic.

It is crucial for Internet marketers to be visible and credible in their blogs, online chats or forums related to their niche and marketing focus.

Twitter Role

All walks of life in from teens to the elderly are jumping onto Twitter to expand their online social life. They are joining the millions of celebrities, employees, Internet marketers and companies in manipulating Twitter to promote their point of interest; it could be their public image if they are celebrities or sales and profits for Internet marketers and corporations.

Twitter is enjoying higher user membership today since its market presence. Hence, there is great potential in securing more market exposure as well as web traffic to the web business site. Prospective leads can be generated via Twitter from its vast number of members and users today.

Twitter is rising up as the ultimate social networking site ready to surpass Facebook. This online community offers constant open communication channels for online interactions from even the most unlikely party to be a business prospect. Twitter does what Facebook and Myspace do; and more in terms of online communication with a strong marketing focus to benefit Internet marketers and online business owners.

Getting Started on Twitter

As more and more blogs crowd the Internet, it is difficult to attract the right traffic to the marketer’s business website unless a different strategy is adopted. This calls for the use of Twitter in promoting the blog to draw traffic to the web business site.

Setting up a Twitter account is simple and fast; complete with a profile and preferences that identifies the owner. A new cyberspace community is easily established once the Twitter user is operational with a personal Twitter handle which can be any name.

Well written articles can be fed through established article directories such as EzineArticles.com. The proper setting up of an account in EzineArticles.com allows the user to create another personal profile on its platform for a wider outreach. Various URLs can be included to various areas such as Twitter to get the ball rolling.

EzineArticles.com automatically updates the user’s status on their Twitter accounts when their articles are approved for posting. Use Twitter to promote via Ezine articles, make the marketing task relatively simple as “two birds are killed with one stone.”

The blogger or Internet marketer must start following other Twitter users to gain a market presence in that cyber community. Soon enough, there would be others following the blogger if quality articles are posted regularly to impress the crowd. The large Twitter crowd makes it easy to follow those who fit the Internet marketer’s potential leads description without wasting further time and effort for establishing strong relations before promoting the business directly.

Time must be allotted for tweeting every day to stay in the loop of the Twitter community. A lighter side of tweets is highly encouraged to draw more followers on Twitter. Links to the blog articles or web business page can be included at the right tweet moments. Unique and interesting tweets would draw more tweets to strengthen the relationships before sales pitches are accepted.

Fun updates would win more tweets with more inquiries that could open doors of business opportunities for the Internet marketer. It is an excellent business approach to manipulate and use Twitter to promote the business via quality blogs.

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Twitter is the new kid on the block with great potentials for the innovative Internet marketer and business owners who want more twitter traffic to their web business sites. It is an excellent platform to generate a wider market exposure for online businesses.

The rising popularity of Twitter is bound to draw in the desired massive twitter traffic to the web business site continually when the platform is utilized correctly and innovatively.

Cost Effective Tool

Twitter displays the power to secure high volumes of followers with simple tweets. The tweet message may be limited in terms of number of characters permitted, but the right words bring on great dynamics for an Internet marketer.

This powerful marketing tool allows real-time information to be gathered and shared instantaneously amongst thousands of others on the same platform. The short tweets can be sent off easily and quickly from one source to another to reach the masses. Internet marketers and online business owners are banking on this dynamic feature to forward their business offerings through Twitter with the right tweets.

No extra cost is incurred when utilizing Twitter in reaching others. It encompasses viral marketing where one forwards the tweet message to another who forwards it to the third and so forth. The net of dispersion spreads like wildfire with short simple messages.

Great masses of traffic can be procured easily through a few tips that could be engaged easily by Internet marketers and online business owners.

Tips and Hints

Many things can be done to make a tweet message more attractive. Visitors are attracted to a cool background on a Twitter page. The Twitter username must be easy to remember with relevance and an interesting bio. Customized backgrounds for a Twitter page are also possible from various sites on the Internet.

Hundreds of traffic can be generated on Twitter if the post is interesting and relevant to the followers. This would attract followers, potential leads and business investors who are always on the prowl for great ideas and investment possibilities.

Valued tweets can include links to helpful and refreshing content that would benefit readers. This could include new product or service announcements, special offers and product coupon codes.

Traffic would not be automatically generated without effort. The Internet marketer or business owner needs to be proactive in generating Twitter traffic. This happens with the simple step of following reputable tweet sources while building up a personal clan of followers. These reputable sources are authority figures on Twitter with long lists of loyal followers. Personal reputation would develop on Twitter to grow a personal base of followers over time.

Another key factor in generating hundreds of traffic to the web business page via Twitter is encouraging tweets to be re-tweeted. This would generate a viral tweet that would reach the masses. An active account is required with interesting content that would cause a viral marketing effect through re-tweeting. Such an attempt must be well planned and implemented properly for the best effect.

This would require the implementation of SEO to optimize tweets and websites where dynamic link baits are generated. These are links to compelling content of tweets which are quickly forwarded by followers. Tweets with such links help to promote the online business quicker as it is very convenient to click on the link.

The best time to tweet would be prime times, which are periods when Twitter users are online. This may be dependent on the time zones which Internet marketers would need to be aware of to secure their targeted audience on the Twitters.

High traffic can be encouraged when proper connections are made by Twitter followers on a regular basis. This establishes the relationship between followers to heed tweets from one another. It is essential to respond to followers’ tweets and seek their opinions from time to time in establishing the relationship of trust and respect.

Re-tweeting good posts would increase the number of followers on Twitter while others would also do likewise with favorable posts from the source. This is the law of reciprocity.

Twitter is excellent in generating leads for any online or offline business when manipulated properly. However, it may not be effective with certain marketing strategies unless a strong customer base is already established. Followers should be set on the Internet marketer’s mailing list for a closer following and building of relations to enhance the loyalty factor in customers.

Benefits in Using Twitter

Twitter is the rising star of social media networks. Its popularity has spiked phenomenon in recent months. The young and the old as well as the professionals are using Twitter to promote their personal and corporate interests.

It is easy to identify the right audience to fuel any online business via Twitter that offers a full spectrum of potential leads. There is no cost involved in using Twitter to generate hundreds of visitors a day to the web business site. This can be done with the proper marketing plan that is executed professionally.

Twitter is dynamic in creating the desired business exposure and traffic in the right markets quickly and easily. This social media platform can generate massive volumes of leads to keep the business growing healthily for some time.

Twitter is poised to be the greatest social networking site that benefits Internet marketing businesses. Its features are designed to focus on securing the best market exposure for any online business with hoards of traffic efficiently besides the normal photo sharing and online chats which Facebook and other social media sites offer.

A simple implementation within minutes makes Twitter ideal as a social media networking site. The account is free for all as long as a valid email is available. Insert a photo to be identified and start following certain Twitter sources.

There is no need to spend all day on Twitter to gain sufficient traffic to fuel the business. Many sites are available to give further information on how to use Twitter Traffic effectively for the high traffic that is desired for any business today.