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Twitter mistakes you should avoid

With over 500 million users and gaining rapidly with each passing day… should an online marketer ignore the power of Twitter marketing? The correct answer is no. Twitter has become a real force to be reckoned with. Even though they have not surpassed the use of Google or Facebook, but people are seeing a more effective response from their prospects when they engage their prospects via Twitter. What this means is that you need to be using Twitter to strengthen your social marketing strategies as well.

However, using Twitter to improve and grow your business isn’t so straight forward. There are many unspoken rules that you should know and you need to understand the psychology involved when you engage your followers. Nevertheless, below are some of the common mistakes that you should avoid when using Twitter as part of your business strategy.

Tweeting about your business in every tweet.

One of the biggest mistakes that anyone could commit when using twitter to promote their business and build a following is to include your business in your every tweet. There’s no need to plug a link or your business into every single one of your tweets. In fact if you are doing so, you need to stop it right now. It does not look natural to the followers and people will feel as if you are trying too hard. You need to sit back relax and enjoy life a little. Show your followers that you are not a robot and show them that you are human. It’s ok to talk about something entirely irrelevant on your business sometimes. Tweet some jokes and your personality once in a while and you will see just how fast people will respond to your tweets.

If every time your tweet is about your business, you will be labeled as lame, and boring. What happens next needs no explanation. Your followers will leave you one after another and you will have a hard time trying to retain your followers. A good Twitter user will have a mix of professionalism, wisdom and also personal seasoning in their tweets. Keep your tweets short at times and put up some lengthy tweets at times. Don’t be a twitter user that is easily predictable. Be unpredictable and stay mysterious and you will see the magic working well in favor of you and your business.

Not tweeting regularly enough.

When you decide to use Twitter to promote your business, you should be committed to a regular tweeting schedule. Be sure to set a minimum amount of tweets per day to keep the conversation and updates coming. If you rarely tweet, your followers will not grow as fast and you won’t be able to get your tweet out in a viral manner. The more regularly you tweet the more chance people will get to know you and the more they will retweet your tweets if your tweets are of value.

Taking up the responsibility of tweeting is like taking up the responsibility to build a relationship with your followers. You need to get your voice heard regularly and consistently for them to remember you and learn more about you. If people like you, your attitude and your tweets then you are building strong brand awareness and more people will do business with you. You cannot expect to build a strong relationship with your followers if you hardly ever contact them or express yourself towards them. In their eyes, you are but a total stranger to them. This is why you should use twitter to communicate with your prospects and followers because in the past, where there is no twitter, people view a business as a business and nothing more. But today with the power of twitter, you can get people to view your business as a friendship and this can help you build a sense of loyalty unlike anything we’ve ever seen in the history of marketing before.

Using an automated response.

This is considered as a mistake because the real purpose of using Twitter is to close the gap that exists between a client and your business. You are trying to make friends by getting close to them and trying to get people to become a friend to your business. However, using an automated message defeats this purpose. It tells your followers that you are lazy and not willing to engage them personally. Social media should never be misinterpreted as an easy way out to build relationships. You need to pave a way between your followers and your business and the only way to do that is to apply personal care and genuinely good intention that will melt the hearts of your followers.

Asking for a retweets every single time.

Some marketers will urge you to ask for a retweets on your every tweet. While this might sound logical to some, it is not a good thing to do. People retweets your posts for a reason. And most of the time, that reason would be that they feel your tweet is worth sharing. So instead of asking people to retweet your tweets in your every tweet, you should choose your tweets wisely. Make sure you ask for retweets only if your tweets are important and that it will make an impact in the life of others.

This will encourage your followers to retweet your tweets because they understand how worthy your tweets are. People will listen to you instead of ignoring you for being a robot. You need to be very smart when you are tweeting and you need to think in the shoes of your followers. Do the right things and do the things that you want others to do for you as well. This mutual respect is what your business needs in the relationship building with your followers. In fact if your tweets are really that worth and great of a retweets, you will find that people will retweet your tweets without needing to be asked anyway. Hence focus on the right things on your tweets and you should be able to grow your followers and your business towards success.

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With the rise of social media and the blooming of twitter in recent year, it is probably just a matter of time before twitter finds a way to let their users promote their products on twitter. This feature is known as the promoted product feature. Now before we begin explaining more about Twitter’s Advertising platform, we need to look deeper to why you would want to promote your business on twitter using paid ads.

First of all, Twitter traffic is the real deal. What this means to business owners are that you can get new clients and prospects via twitter. The constant following and getting followers with constant twitting will be giving your business a jump start. Essentially, to use twitter to row your business is free. All you have to do is to increase your followers constantly and Tweet great and relevant messages all the time. While this works for most people (and it’s free), it does take a lot of time and effort to get your account rolling in full steam.

Hence, you can then start to consider a quick boost to your twitter traffic or followers using the promoted tweets feature on Twitter. Now, advertising on twitter is a little tad bit different from other PPC platforms out there such as Google Adwords or Facebook Ads. Whatever your business is, you understand the value of connecting with your customers online where the more people that you can reach the better. Therefore, you can actually use Twitter ads to grow your followers or channel traffic to a sales page or an offer page using the Twitter ad. The main difference however is the way you write your ads.

The peculiar thing with advertising on Twitter is that you never will have to write your ads. Instead Twitter will be constantly monitoring your ‘best’ post and matches them directly to people with similar interests and your ad will be shown automatically to these people. What this means is that a lot of the work is automated. No more fancy ad writing or the hassle of tracking. All you have to do is to sign up as an advertiser and the twitter ad platform will go to work. You won’t have to worry about the traffic either because twitter will ensure that you will get the most targeted traffic and they will ensure that you will only be showing your best tweets around.

Now as far as payment goes, you will only pay for results when you advertise on the Twitter advertising platform. You are not going to have to pay for impression as such and the good thing is, you’ll only have to pay for followers or links that get clicked on. What this means is that you will not have to worry about over paying for any post or tweets that are not getting you any result. This is pretty much a very fair deal and a lot of advertisers absolutely love it.

Other highlights and benefits would include the fact that it is very easy to get yourself started and the skillsets that you need are probably going to be tweeting. Therefore, if you can tweet, you should be good to go. One of the biggest benefits of using twitter’s promoted tweets advertising is that you can reach out to people who you are not connected with and may never have to chance to connect to ever. However, the smart matching system inside Twitter’s Advertising will scan and show your ads to these people who will absolutely love your product and tweets. In return for the advertising fee, you’ll get a lot of responsive and targeted tweeter followers that will love you.

Now does this mean that Twitter will have total control over your ads? The answer is no. You will still have the flexibility to choose your target market geometrically. You can choose to target the entire world, selected countries or laser focus them towards local areas near you. With the amount of traffic that comes and goes inside twitter every day, you can already imagine just how much new prospects will notice you in the fastest time. The best of it all is that all these advertising work does not take up a lot of your time as opposed to traditional free twitter strategies. You can free up a lot of your time and efforts and if you are hiring outsourcers to help you build your followers, this promoted tweets feature could just be the replacement you need that gets the job done at only a fraction of the cost.

Now, there are other 3^rd party twitter advertising platforms. They work in many similar fashions and each of them is also unique in their own sense. Perhaps the 3 more popular ones these days are RevTwt, Betweeted, and TwitAd. There are tons of other similar advertising platforms and should you be interested in giving them a try you should always remember to set a tight budget for a test drive before channeling all your money into these ad platforms. When used right, twitter advertising can be your number one source of traffic and you will soon find that the responsiveness of twitter users and followers are usually much higher than the traffic that comes from other sources. This is probably die to the fact that people on twitter are trained to be responsive which is why there are so much tweets every single day.

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Twitter is the go to place to share quick thoughts and opinions and even quick links to great contents. The problem is however, that Twitter is growing at such a fast pace is that how can you as a marketer keep up with all the tweets that are going on? How can you be the one to be able to stand out from the crowd and get all the traffic and retweets that you rightfully deserve? Here are some hard facts that you should know about Twitter.

There are currently more than 500 million registered Twitter users with over 150,000 people signing up per day. Each month you get roughly 180 million site visitors on twitter and the average amount of tweets per day for now is around 55 million. What an astounding number right? Wait there’s more. There are around 1.6 billion of searches done using the twitter search engine each day and that only shows you how twitter has grown over the years. Now these shocking facts can mean one thing to you if you are currently advertising on twitter and that is competition. More than ever before you need to be able to attract attention to your tweets and means you will now have to write a strong headline for all your tweets.

When you are able to get the attention that you need on your twitter, you will enjoy a lot of retweets and traffic that clicks on your links. Other factors to help improve visibility may include constant quality tweets and your trust level between you and your followers. Below are some great ways to improve your twitter headlines.

The benefits of reading or clicking your tweeted links.

One of the elements that are very important to get your readers to notice you is to include benefits. Therefore in your headline, you must always try to get people to understand their immediate benefit of reading your tweets and click through to find out more information via your link. If your twitter headline contains nothing about the benefits, then people will just ignore your tweets and links. People do not care about you or any of the things that matter to you unless it benefits them or affects their lives in some way.

Hence, the first thing you can do to improve your overall tweets is to include the most important benefit for them if they choose to click on your link. Benefits could be anything between solving a problem fast, cost effectively or even to avoid a certain type of pain, or discomfort. In your headline it would be nice if you could quickly identify the problem that you seek to solve within your niche as well.

What this means that all your tweets should be useful to your readers. Try not to waste other people’s time here because as we all know, everyone is busy these days and you need to give your followers a reason to trust you and to respond to your tweets all the time. If you are constantly posting useless information or dummy information, you can be sure that no one who is following you will be interested in your future tweets.

A sense of urgency.

Another element to include in your twitter headline is the sense of urgency. People glance through all the tweets really fast. And even when they do find a good twitter headline that might be worth a closer look, they might still put it aside for later. The problem is, most of the time, when your content (even when they have been chosen) has been put aside… it gets forgotten and you will lose out on that. Therefore, if your headline has a sense of urgency that makes the reader think that they might lose out if they forget about your tweet or if they do not find out what is going on immediately.

A sense of uniqueness

What makes your content unique from all the other tweets in your same category? That is a very important question that you need to answer every time you decide to tweet something. If your news is old news, then it is not worthy news. Always remember that. People like to find out more about a topic they are familiar with but they want to know something that they do not already know. This means, if you are in the weight loss niche, try not to tweet about exercising because that’s really old and everyone knows that already. You could try to tweet about something unique however, for example, you can tweet about how sweating it out too much could harm your body and how it is a new discovery. This would certainly get people curious and they will click to read more.

Keep it short and sweet.

Tweeter is all about short messages. Hence when you craft your headlines for twitter, make sure you keep your headlines as short as you possibly can. This is of course a challenging task because you would want to fit in so much information such as the benefits, the urgency and uniqueness of your headlines. While it is hard when you do it the conventional way, there are tricks and you could cleverly use to represent a good headline with all the important elements inside and still keep it short. To do this you need to make use of clever one word that explains it all and use ‘full stops’ and other punctuation marks in between. Here’s a quick example to illustrate what this really looks like.

‘Fat? Exercise? Wait… Danger… Read NOW!’

See what we meant? It’s short and it has all the important element that makes a good headline. However beware of over using this and getting it saturated. Experiment with it and try to get a good grip of writing a good twitter headline that gets the best response. Your efforts will be paid off wonderfully. Always remember to keep a close eye out for good headlines that pop out once in a while and take note of them. Only by constantly learning will you be able to improve.

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Tweet Tweet… The birds are chirping and everyone is listening. Do you own a small business of your own? If you do, have you been using Twitter to help build your business? No? Well… you should and here’s why.

Hundreds of years ago when there are no twitters and the internet, and you wish to learn from the best minds in this world, and you want to learn their thought processes, it would potentially take a life time to travel the world just to meet up with them and start a conversation with them. However, with twitter, things have changed and as a small-business owner, you need to take advantage of this super cool social network that has supercharge the way we communicate with each other online.

The world is now small.
With the help of the internet, your messages can now potentially reach the entire world and by using twitter things just got way easier. You can live in America and your one quick post on the internet can reach your customers across the globe within seconds. People who are following your tweets can learn what you are doing right now and how your product is helping other people around the world with just a few clicks of a button.

And the best thing is that using Twitter is free. If you would compare it to broadcasting a message online using an autoresponder (not free), then twitter is so much more convenient and easier to send out your quick messages.

You can even use Twitter on your phones right now and this means that on this mobile era, you will be able to reach people on the go. This literally means that the barrier of communications for you and your potential clients have become so small that there is no excuse for you not to build a great relationship without clients.

See the world in a new light.
The world is trying to tell you something and you as a product owner or service provider should be on the alert to listen to what he world wants. But how can you find out what the world thinks about the niche that you are in, and what people think about your product or even your competitor’s product?

Well… years ago, marketing companies have to spend thousands of dollars and countless hours just to do a simple research that you can do right now at the comfort of your own house for free by using Twitter. Yes. Twitter lets you listen to what is happening to the world, and you will learn how to react accordingly so that your business will be hampered and will continue to grow at a tremendous rate.

The statistics.
Did you know that there are approximately 100 million twitters worldwide? Knowing this, are you still be able to tell yourself that your customers are not inside this huge amount of traffic?
That’s right!

Twitter is a Traffic source that you can no longer ignore. You will need to try your best to reach these people and the main reason is that they are there readily available for you at no cost. Saving cost for a small business is essential and thus in order to get more clients for the least cost possible, Twitter can be your best friend.

Another wonderful statistics that is shown from studies that has been conducted is that over 25% of the people on twitter would consider making contact with a business and that surely means a lot to any small business owner Not only can you reach out to your clients, you make yourself available to potentially new clients when you make yourself available via twitter.

To make things even juicier, it is said that a quarter of the people on twitter is actively following their favorite brands. Twitter is magnificent when it comes to building brand awareness and getting people to follow your brand would be easy and this also makes communications and relationship building with your existing clients or ‘to be’ clients rather easy and cost effective.

Links back to your website.
For a small business owner, traffic is your life blood, and Twitter allows you to funnel traffic by placing links back to your site or the URL of your choice on your tweets. This is priceless and many Twitter experts are using this to drive hundreds and thousands of visitors per day. Needless to say, these Twitter experts are making a great living online as well.

Keeps everyone updates.
Twitter is a place to announce just about anything. And you being able to convey quick thank you messages or promotional messages on Twitter make it a great platform to post updates every now and then. Besides that you can use Twitter to keep yourself up to date with the latest trends and ideas that you might be able to use for your business promotions.

Answer questions the Twitter way.
Using Twitter, you can answer any questions that might arise for your business and company and the best part is, your answer can be easily seen by all your followers and if people choose to retweets you answers, your tweets can go viral and get you and your business even more exposure.

Learn to use Twitter for your business and you will suddenly see your business turn alive. It’s a rather special kind of feeling when you start to see more activity going on with your business and it will certainly give you more motivation to carry on producing the best product, the best service and the best support for your clients. Who knows, you might just make some powerful new friends along the way!

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Using Twitter for YOUR Local Business

More and more local businesses are moving to online marketing from the traditional print, tv and radio advertising campaigns. Internet marketing methods are in general faster, cheaper, and far more flexible, giving your local businesses a chance to compete against much larger businesses or corporate chains. Twitter is just one of the many online advertising platforms available, but its 500 million active users make it an invaluable tool.

Twitter is officially described as a ‘microblogging’ site, as all posts made by users are limited to 140 characters each. Individuals as wll as companies and can create a profile and use it as a platform to ‘tweet’ information about themselves to their followers.

Twitter is particularly popular among celebrities and organizations because it allows them to reach out to a worldwide audience. As a result, Twitter is used just as much for business connections as it is for social interactions. 50 million of the site’s daily users follow brands, TV reportors (like CNN is using to the extreme) and now 66% of all tweets are of a commercial or business nature.

How To Implement A Twitter Strategy

When you use Twitter to broadcasting information about your business, it is important to have a well-planned strategy in place. A successful Twitter marketing strategy needs to work for Twitter users but also for search engines. Have alook to following key points to consider for yoru Twitter strategy:

Creating A Profile

Clearly, the first step in your Twitter campaign is to create a business profile that is interesting and informative. Your business’s Twitter name needs to be short and accurately describe your company. Your 160 character profile description should be rich in keyword phrases associated with your business products so that your profile can appear in proper related search results.

Follow other people

Start with following people within your own industry and connect with them. Let them know your site or blog and that can help you to build up relevant contacts. Communicating with them directly by commenting on their tweets makes you visible to their followers as well.

Building Up Twitter Followers

Advertising YOUR business on Twitter works best when you have a large audience of followers to communicate with. Building up followers is an on-going process, but there are certain methods you can use to speed it up. To increase your Twitter numbers you should inform everyone you know. Ask your employees, friends, and contacts to follow you on Twitter. This might seem like only a small step up, but it is a great way to give your follower numbers a kick start. Then you might want to advertise. Your existing customers are unlikely to search for your company out on Twitter unless you tell them to. Advertise the fact that your business have joined Twitter. Twitter icons on all of your existing online platforms, such as your website, blog, and Facebook business page(s). You should also provide your Twitter URL on your offline marketing material such as your business cards and brochures.

Tweet Content

The best way to create interest on Twitter to benefit for your business is through tweeting valuable information. Tweets can give your Twitter followers an insight into new products, great offers, or exclusive vouchers. If you need to get across a lot of information in you tweets, you can use the Twitdoc tool to add videos, images, or documents. Including SEO keywords and hashtags in your comments helps users to find them more easily.

Maintaining Twitter Followers

To maintain your follower numbers and to create a positive image of your company, it is crucial that your tweets are interesting (and worth reading) rather than exclusively promotional. You could occasionally tweet amusing comments or fun information just to peak users’ curiosity and get your business’s name out there. Re-tweeting is a particularly useful way to spread entertaining tweets across Twitter. When a person re-tweets your message it is broadcast to all of their own followers. Re-tweeting is the Twitter equivalent of going viral.

Maintain Good Twitter Practices

To make sure that you keep your followers, it is important to put good long-term practices in place. Producing too many overly promotional messages will quickly turn potential customers off. On the other hand, responding to comments on your profile as soon as possible shows that you value your followers’ opinions.

Results From Twitter Marketing

An engaging and well-designed Twitter marketing strategy can benefit your business in a number of ways:

1. Increased Sales

By displaying a link to your website clearly in your profile description and on some of your tweets, you can direct interested followers to your business website or business blog. Youi can link in your twee to a specific page or post. Of course it should be related and contain information someone might like to share. You could also include your address, phone number and other contact details in your profile so that followers can reach you through a variety of channels.

2. Better Online Visibility

Twitter has a high authority with Google so it is very likely that your Twitter profile will show up in searches related to your company. By filling your profile with valuable search engine optimized content you can ensure it ranks well in search results. Keep in mind, although unregistered users cannot make comments, they will be able to read tweets and other information on your Twitter profile.

3. Wider Customer Base

With 340 million tweets and 1.6 billion search queries every day, Twitter reaches out to a vast audience worldwide. Through the site it is possible to expand your customer base more globally or extens your region. By using region-specific keywords and selective marketing, you can target users specifically in your local area and around.

How To Get Started With Twitter

Twitter is a useful marketing tool for small businesses. The site enables you to inexpensively increase your online visibility, widen your customer base and most importantly – increase your sales. However, for business owners with little experience navigating the social network, building up followers quickly, maintaining their numbers and tweeting content that is interesting as well as promotional can be difficult. For newcomers, one of the best ideas might be to hire an online marketing specialist to guide you through the process and take on some of the more complicated routine aspects. A qualified expert can help you to increase your follower numbers and convert those numbers into sales. For many business owners, putting your Twitter profile in the hands of a marketing specialist can save you both time and money.

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Twitter is currently second to Facebook in a long list of popular social media sites. Twitter is recognized as a great way for people to connect with businesses. Most large businesses are using Twitter (like CNN). Since there are millions of people on Twitter, it provides a great way to increase customers for any determined local business.

Here are a few ways you can use to gather more followers around your city and consequently increase your local sales.

Twitter Search
Twitter offers a great feature that allows users to search for people in the same location. There is an advanced feature called “near this place” that enhances the local search and will help you find any tweets close to your business location. This can be used to find targeted customer groups around your place of business.

Nearby Tweets
This is a website ( http://nearbytweets.com ) that will show users where other users are located, of course depending on the information they submitted during signing up. This is another effective tool that business owners can use to find local tweets that can be of importance to their local business.

iPhone Applications
iPhone has made it easy for users to find other Twitter users in a local setting using different apps. There are a number of applications which will allow a business owner to view tweets from a location of their choice and convince them to follow them.

Finding Twitter users around you takes some time, but with the right information and tools, the process will be fast and easy and might very beneficial to your business

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Todays news on Twitter:

[ic_youtube keyword="twitter"]

[ic_google_news keyword="twitter"]

Actually this an experiment in adding current Twitter News into our blog.

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Article Source: http://EzineArticles.com/6243987

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Article Source: http://EzineArticles.com/6232887

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Are you a business owner? You have a website or blog?

Whether you sell a product or service, internet marketing must be done. To generate business income through your website or blog, you must first drive traffic to your website or blog. There are many ways for you to do this. Advertising is a costly way. Using Social networking is another FREE way. Twitter is a social media site embracing business. Juts to make a point, all CNN reporters do have an active Twitter account. Not just for fun, for improving their business.

What is Twitter
Before going into the benefits of marketing your business with Twitter, first understand what Twitter is. Twitter is a social networking website that also acts as a micro-blog. After signing up for a Twitter account, you develop a list of contacts. These are individuals you want to follow or receive updates from. Many will return the favor, becoming followers of your updates. There are no limits on how many messages you can send; however, there is a 140 character limit. Updates, otherwise known as Tweets, are sent through instant messaging, mobile web applicat ions, RSS feeds, Facebook, and the Twitter website.

How to use Twitter
By performing a search on http://search.twitter.com/, you will see the latest Tweets on the subject your enter. xample if you are interested in hair loss products, just type into the search box: hair loss products. Or: cooking books. You get the picture. Use some searches about your own products and services. The key to using Twitter as a marketing tool is to advertise without really advertising. Respond to Tweets found on http://search.twitter.com/ that fits the subject of your website, blog, product or service. Occasionally send business updates to your friends. Highlight your new blog post, summarize a product you are selling, provide a discount code or announce a new service. You should also reply regular to members that you follow.

Benefits of Marketing YOUR Business with Twitter:

1. You can generate traffic.
Whether you sell a product or service, either directly or indirectly, you need to drive traffic to your business website. You can easily do so with Twitter. You can embed a link in your tweet. Did you recently update your blog? If so, share a miniscule summary of your post on Twitter and then provide a link to the post (use keywords….).

2. You can generate interest.
Next to generating traffic to your website or blog, you should also generate interest. There are varies ways to do so. Start with creating catchy Tweets. If you sell a product, don’t just instruct people to buy your product, but ask for their feedback. Ask how it can help them in the use. Then post something on the feedback you received. Then ask your followers to forward information on your product to their
contacts. When you be able to create a catchy message on product or service, it helps to generate more interest on Twitter.

3. You can get feedback.
As stated in previous benefit, a great way to subtly increase traffic to your website or blog is to ask for feedback. By providing a link, you will not only get website traffic, but you will also get what you asked for, feedback. For example, do you sell great products, but are your prices too high? Twitter members will let you know. Just ask bold questions, induce the need to respond.

4. You can update customers.
When connecting with customers, you might ask them subscribe to your newsletters. But you can also use Twitter for updates or newsletters. Just get a link to an update article on your website or blog. You can share promotional codes, discount coupons, new product releases, and so on. Consider even multiple accounts (certainly one for business and personal use)

and last, but not least…..

5. You can make sales.
Regardless of whether you sell a product or a service, a sale will generate income. By increasing visitors to your website, you increase your chances of making a sale. You can go a step farther by making contacts that are within your targeted market. For example, do you sell children books? If so, your target market is parents. Perform a search on http://search.twitter.com to find posts that focus on parenting. You can offer a response that leads to your website, increasing your chances of making a sale.