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Twitter Marketing ProductsIs your company using Twitter to connect with customers? If not, you should be. There’s no denying that Twitter is becoming more popular as a communication tool for companies – but that doesn’t mean that many companies don’t get it wrong. Having a Twitter account that feels impersonal or doesn’t respond to customers in a timely manner is worse than not having an account at all.

If you’re going to maintain a Twitter presence, then you have to be prepared to think about how – and when — to use it. More and more, customers are expecting compassionate engagement from the companies they follow on social media. With that in mind, here are four great ways to market your business on Twitter.

Put Twitter Customer Service at the Forefront

One of the biggest mistakes that companies large and small make on Twitter is ignoring customer service questions and complaints. It’s important to remember that everybody who follows your company can see that you’re not replying to questions if they take the time to look. Stellar customer service can do a lot to boost brand loyalty and your company’s reputation.

The best customer service on Twitter is personal, meaning that someone monitors your account on an ongoing basis and answers customers directly with @ Tweets. A good example of a big company who uses this strategy is airline Jet Blue. An examination of their Twitter feed shows that almost everything they Tweet is a direct reply to a customer.

While responding to customers is better than not responding, beware of responses that seem cold or impersonal. Some companies try to keep customer service off Twitter by redirecting people who post questions or complaints to call their customer service number. You’re far more likely to engage customers – and keep them in the long run – if you embrace the idea that Twitter is an ideal platform to provide great customer service.

Provide Value to Your Twitter Customers

You might already know that Twitter is not the best place to be bombarding customers with sales pitches. You already know that the people who follow you are interested in what you have to offer, but the most successful companies on Twitter know that sending out a stream of self-promoting Tweets isn’t a good idea. Instead, they find ways to provide valuable content to their customers.

Let’s look at some hypothetical examples. A local pizza parlor might Tweet out fun facts about pizza, or even tips for reheating the perfect slice the next day. A clothing boutique might Tweet pictures of people wearing the clothes they sell. A dentist might link back to articles on her blog about tooth whitening or dental cleanings.

What all of these examples have in common is that their intention is to share information that is relevant and valuable to the customer. Sharing valuable content makes the people who follow you on social media feel a sense of obligation, which in turn triggers a cognitive bias known as reciprocity. In other words, giving your followers something for free can do far more for your marketing than overtly trying to sell them on your services.

Open a Twitter Dialogue with Your Customers

One mistake that a lot of companies make is to forget about the “social” in social media. People follow their favorite brands on sites like Twitter because they want to engage in some kind of communication with them. That doesn’t mean that they want to be your friend, necessarily, but they do welcome the idea of friendly and thoughtful communication.

Let’s talk about some ways to do that. One technique that can be helpful for local businesses is to re-Tweet chosen messages from their followers. You can use a tool like Social Mention to monitor social media activity and find out when your brand is mentioned. When a customer says something positive or memorable about you on Twitter, re-Tweet it. It’s a good way of showing customers that you’re paying attention to them.

Another option is to ask your followers a question. If you do it right, this can actually be a subtle form of customer research. For example, you might ask your followers a question about how they use your product, or why they like it. If you offer an array of products, ask which one is their favorite and why. Alternatively, you could ask an open-ended question. For example, a local restaurant could Tweet “What’s for dinner tonight?” and include a link back to their menu. Yes, the menu is a sales pitch – but it’s a subtle one. If you decide to try this method, make sure to answer the Tweets you get in response.

Host a Twitter Contest or Giveaway

Another clever way of using Twitter to promote your business is to use it to get the word out about a contest or giveaway. Everybody loves the idea of being able to win a contest or get a free product, and Twitter’s an ideal platform to promote such a thing. A contest has the benefit of adding value to customers while also providing you with an easy way to broaden your reach.

One way to get the most out of a Twitter contest is to ask users to re-Tweet the information about the contest in order to enter. Using this method actually wraps several of the other tips in this article, as well. For example, a contest is a good way to add value for customers, and to engage with them directly. Sponsoring a contest is an effective way to find out how many of your followers are truly engaged with your brand, and asking customers to share your Tweet about the contest may help gain you some new followers too.

Conclusion

The bottom line is that Twitter can be an incredibly effective marketing tool if you know how to use it. The keys are to respond directly to customer questions and complaints instead of avoiding them, and to remember that the people who follow you are people, not machines. They don’t want to be hit with a constant barrage of sales pitches. What they want is something that feels like personal engagement and compassion. If you can do that, then Twitter can be a strong part of your marketing mix.

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Twitter is becoming very popular amongst common individuals young and old. Many join the Twitter community to enjoy its culture through tweets about any issue in life. Businesses have realized the potential of Twitter as a dynamic marketing channel to leverage on it for high returns.

Twitter Dynamics for Internet Marketing

Twitter Marketing ProductsIn order to manipulate Twitter effectively, marketers need to understand the concept and structure correctly. Twitter offers a limited character messaging, which marketers must be creative in conveying their business intentions subtly without violating the social media platform rules and regulations of use.

Twitter could be engaged in conveying or sharing specific information that are of great interest to specific groups of individual with like-minded interests. Marketers who can identify or manipulate these specific areas of interests to be attractive to their targeted audiences would be enriched with the huge flow of potential leads to boost their business.

A simple Twitter account offers the user the passport to interact with many Twitter users who form the large pool of potential business leads for the business brand. There is no need for a domain name or website with Twitter marketing. This saves the marketer lots of money and effort in pushing the business across the market.

However, there are certain factors which marketers should adopt for Twitter marketing success.

1) Decide On Relevant Topics

Marketers who aim to deploy Twitter in their marketing endeavors must identify the right topics to tweet. These should be related to the marketers’ profile for a good reference by interested followers or participants.

Topics that are of high interest would generate a strong passion which would be easy to tweet with a high excitement that would influence others to come on board the tweeting platform. The high contribution in tweets would also establish marketers to be potential market leaders or experts in the industry.

Familiarity on the selected topics would boost the marketer’s confidence in tweets which could be felt by others in the tweeting threads. Respect and curiosity would be sown if exciting experiences are shared by the marketer regularly.

2) Tweet and Re-tweet

Twitter could be manipulated to leverage to profit the online business with the simple act of tweeting and re-tweeting. This would occupy the marketer as more tweets are sent out to influence targeted potential leads. Little effort is required to re-tweet posts that are interesting, relevant and helpful in boosting the business development.

There could be many interesting issues which marketers could tweet and re-tweet to stay connected with many potential leads. Every tweet or re-tweet is an opportunity to boost the business as it keeps recipients updated on business offerings and brand development. Re-tweet of others’ posts also encourages a stronger relationship to be established as favor is found with reciprocal tweets.

Tweeting tends to attract more business fans who are interested to note what is available to their benefit. More business opportunities are generated through tweets and re-tweets. Hence, marketers need to be aware of the changes in market trends or technology offerings to update their Twitter fans and followers who would continue to stay tune on their channel.

With the right tweet, marketers could insert their business solutions to their Twitter fans and followers to close a deal for profit. This could be done professionally without creating waves on the platform or violating any rule or regulation.

3) Welcome Followers

Tweeting could be an addictive exercise for those seeking business potential leads but first, these leads must be enlisted as fans or followers. The right topics help in identifying the best of followers who are interested in the tweeting threads. Marketers must be alert with the contents tweeted by respondents to evaluate their potential as followers before converting them to become business leads.

A lot of Twitter users make use of this platform in securing relevant information as how they would manipulate a browser. Many more are also posting interesting and useful information which marketers need to identify as potential business leads to be invited as followers. If marketers take the initiative to follow someone on Twitter, the culture is to follow them back. This would boost the number of followers a marketer could garner to leverage on as potential leads for the business.

Engaging Tools to Enrich Results

The Internet offers many delightful tweeting tools that could prove useful and helpful to marketers in promoting their business brand. These could be free or paid tools which offer specific features that benefit Internet marketing.

Tweet Adder is one such dynamic marketing tool for Twitter marketing where a lot of processes are automated concerning tweeting. Marketers could enable this software to follow relevant parties on Twitter automatically using specific keywords that are related to their topic of interest. It is also possible to un-follow users who do not follow back as these indicate their lack of interest in the same topics. This would help marketers re-focus to save their time and effort in identifying the right types of potential leads.

It is also possible to automate thank you messages to those who follow or post favorable tweets concerning the business brand or products. However, it is not recommended to automate tweets totally as a personal touch is always more effective in establishing a strong friendship and relations in business opportunities.

Tweets that are general by nature and not lose value when re-tweeted could be automated through the use of relevant software tools to save time and effort for marketers. These tweets help marketers stay in contact with followers when the contact list becomes too big to handle on a personal basis.

True Value of Tweets

The true value of tweets lies in their originality and uniqueness which interests readers to become followers. Marketers with personal experiences and inspirational insights offer high quality tweets to their fans and followers while drawing new ones to their fold.

Personal or original inspirational quotes and life solutions are value-added messages which should be tweeted personally to help followers identify the power and high value of the marketer.

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LotCon News Nr.5Social media is one of the best ways to promote your local business. The likes of Twitter has been the backbone of many service and product providers, but only those who have used their account strategically. Simply opening a Twitter account and tweeting isn’t going to get you the results you’re looking for. So let’s see how leveraging Twitter can boost your local business conversion.

Use the Search-A-Lot Feature on Twitter

This feature can be quite advantageous for you if you use it properly. The advanced search on Twitter will allow you to refine your keywords to be location-specific. In the field that says “Near this place”, you can insert your city name, along with the keywords you believe your prospects are searching for. You’ll likely have to try out different keyword variations before you find the perfect ones. Once you have found keywords that dozens are people are tweeting about, you can save it.

Social Media is All About Networking

Of course, you want to focus your time networking with local influencers, rather than with just any ol’ person. You want to get to know other businesses that are being seen and heard by people in your city. One way to find out who these influencers are is to use Tweet Grader’s Top Twitter Cities list. Click on your city and you’ll generate a list of the most active accounts in your town. Don’t worry so much about finding those who are in your target market — it’s all about getting known on Twitter locally.

Knowing Your Competition is Key

You can’t beat your competitors if you don’t know who they are. If you truly want to top your competitors, you have to know their prices, strategies and customers. One way to get these details is to keep track of competition by using Twitter. You’ll see what they’re up to,so you can counter their actions in a timely manner.

Let Your Customers Know You’re on Twitter

A lot of local businesses fail to let their customers know that they’re on Twitter. You can let them know by placing it on your receipts, posting up signs in your business and put it on your Web site and business cards. As word spreads, your customers will follow you, and their friends and family may follow you as well.

Write Content that is Fresh, Not Self-Promoting

A lot of local businesses use Twitter to advertise their articles and blog posts. Even if you are just simply posting tweets, as a general rule of thumb, you should keep to a 70:30 ratio. This means 70 percent of your tweets should be to engage people and the other 30 percent can be promotional. No one wants to be advertised to all of the time, so keep that in mind when developing your social media strategy.

Choose a Memorable Username

The username you choose for your Twitter account should be compelling, not too long and unique. Everything about Twitter is short and sweet, so keep that in mind. With a shorter username, people will be able to share your content without going over the max character limit set by Twitter. Also, you should keep your usernames consistent across all social media networks, so that people can easily find and identify you. Also, in your profile, include a business description and a link to your Web site. The photo you choose should be a professional one, or a business logo.

Tweet with Personality and a Strategy

Jumping into Leveraging Twitter without a sound marketing strategy will have you jumping through hoops to get attention. All you really have to do is engage with other users by jumping into conversations and tweeting things that people would be interested in sharing or commenting on. Your tweets should be authentic and have personality, so that it feels like a person, rather than a brand.

Another formula you can use, other than the 70/30 rule is to do 1/3 tweets, 1/3 replies or retweets and1/3 self-promotion or links. To learn when the best times are to tweet, you can use Followerwonk to see your followers’ most active times.

Follow Others and They’ll Return the Favor

A great way to get more followers for your Twitter account is to follow others. You can use the advanced search feature to find people you know, as well as individuals in certain fields. You don’t only have to follow influencers — after all, your customers are the ones you want to get attention from, so look for people in your area who are tweeting about your type of services and start to follow them and they just might return the favor.

Monitor Your Account with a Twitter Management App

When your account really starts to become active, you may need some help keeping an eye on things and ensuring that your consistency remains intact. With Twitter management apps, this is made easier. For instance, you can use Tweetdeck or Hootsuite, which allow you to segment your followers into categories like prospects, customers, VIPs and influencers. Then you can have notifications setup for when people tweet certain keywords. If you don’t have time to jump on Twitter throughout the day or every day, you can schedule your tweets in advance as well.

Learn the Language of Twitter

You want to fit in with your followers, so try and learn the syntax and tone of the folks you are engaging with. Listen to their tweets to get an idea of the type of language they use and if they are big on Internet slang. This will allow you to connect better with them when you post tweets. Understanding what hashtags and how RT (retweet) is used is also important.

Grow Your Local Business with Levering Twitter

When you use Leveraging Twitter the right way, it can help you to grow your local business gradually. Of course, this alone won’t do the trick, but it should be included in your overall marketing strategy. There are other social media accounts you can work into this method, giving you broader reach and higher chances of gaining loyal followers.

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LotCon-Social-Media-Twitter280Social media is becoming a widely exploited platform for aggressive businesses today that recognize its powerful potential in organic leads generation. With the millions of users and subscribers as potential business leads, it is hardly surprising to note the increasing popularity of social media networks as a preferred marketing platform.

Moreover, there is a host of exciting and cheap social media monitoring tools available in the market to measure the activity or marketing engagement a business indulges in. This is great for businesses to know the effectiveness of their marketing endeavors on social media.

Twitter Marketing Monitoring

Internet marketers who indulge in social media marketing need to monitor the effectiveness of their marketing strategy and campaign for optimal results to be achieved. Twitter is one of the preferred social media networks that permit online marketing through its active users or subscribers whom marketers manipulate as potential business leads.

Besides an online social communication platform, marketers could manipulate Twitter in their marketing endeavors effectively to win more potential leads and customers to boost business and bottom lines. Many Twitter activities should be monitored by the marketer for greater effectiveness to the business; these include number of tweets, followers, re-tweets, mentions, replies, following tweets and reviews. Marketers engaging Twitter marketing should also keep track of market sentiment which reflects the consumer behavior and needs through social media comments.

Effective Monitoring Tools

Effective social media monitoring tools are readily available depending on the skills of marketers in deployment and interpretation. Measuring relevant Twitter activities empower marketers with up-to-date information about customer requirements and buying behavior to tweak their marketing campaigns and strategies appropriately without wasting time and effort.

One simple Twitter marketing monitoring tool is to track the number of inbound referrals to the web business site. This number is a good indication of the brand or business credibility in the market where the right crowd is targeted and response to the marketing campaign implemented.

The marketer who has this information would know where and what type of traffic is generated to optimize its results in the future. A social media tracking system with the proper analytics tools could also be implemented in monitoring the effectiveness of Twitter marketing.

One of the more useful monitoring tools is Google Analytics where a simple account could track many of the desired statistics for better marketing and management decisions. Marketers could also consider Google URL Builder, which is another fabulous measuring tool in social media marketing engagements. This URL Builder works similarly to Google Analytics where marketers could secure a quick insight into their social media link performance in generating traffic.

A simple spreadsheet program like Google Docs or Excel spreadsheet is also useful in monitoring Twitter marketing activities engaged by the marketer. This spreadsheet tool is able to monitor the number of business prospects and customers that come on Twitter besides the number of clicks on links, tweets, re-tweets and mentions.

Benefits from Measurement Activities

Marketers who recognize the need to monitor the development of their business brand would implement the appropriate measuring activities as often as possible. The bottom line is to create enough hype and buzz about the business brand and products/services on Twitter to generate a viral effect across the Internet.

The viral effect of Twitter marketing is only possible as marketers monitor the success of their marketing campaigns and strategies which should be fine tuned or improved for greater success. Careful planning and tracking of every tweet and lead generation would reveal the dynamics of the marketing campaign that would bring on more success.

Twitter is one of the many popular social media networks that could be manipulated as effective marketing platforms with plenty of tracking tools to reach the business objective. It is easy to manipulate in dynamic Internet marketing strategies with plenty of tracking tools for the best results.

The cost of Twitter marketing is very low for new or small business entrepreneurs or marketers, especially with proper planning of marketing campaigns. Advanced technologies in the market offer many options in tracking and measuring tools at different pricing and quality. It is up to the different marketers and business entrepreneurs to decide what fits their business plans and objectives.

Tracking Components

Effective tracking and measurement tools would bring about more accurate data and information that would boost business branding and market visibility quickly. There may be many components which require proper tracking that would boost the business bottom line and meet its objectives.

Marketers would want to track the number of clicks on the links attached in a marketing campaign to monitor their effectiveness. They may also want to track the number of opt-ins for the mailing list and the conversion rates to identify their marketing campaign strategy and its appeal.

The right tracking tools could also monitor the number of potential leads that actually opened up follow-up mails sent by the marketer personally or through an auto-responder system. The data would confirm the better approach to woo and establish strong relations with the potential leads and customers for stronger business activities.

Dynamic tracking tools could identify the number of call-to-action leads and the marketing campaign these leads came through from. The loyalty of customers could also be tracked by the duration of their commitment to the brand and business besides the amount of purchases as well as the kinds of purchases made throughout their membership.

Another crucial tracking component is the cost incurred in each marketing campaign and the bottom line figures in the annual budget to establish the feasibility of these campaigns. It is crucial for the business to identify cost matters and figures to ensure a solid cash flow that would keep the business afloat in the market for a long time. The operation cost should not be too high that would eat in on the profit margins that would keep the business viable.

Conclusion

Although Twitter marketing is a dynamic marketing strategy for marketers, it is more effective if proper measuring and tracking is executed on its activities to benefit the business further.

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Blogging is an exciting online activity which many consumers take advantage of today with the free blog space and blogging resources. However, blogs are also dynamic tools which marketers are using to promote their business brand and business offerings.

Aspiring authors or writers would need to manipulate blogging to capture the market. Blogs are an excellent marketing option to promote ambitions as a writer, author or business entrepreneur. Great content must be promoted to create the right market awareness for a higher readership.

Driving Traffic through Tweets

A successful blogging career requires volumes of traffic to the blog site with a large readership. Many innovative bloggers take advantage of social media networks like Twitter to promote their blogs to reach a wider audience and secure fame.

Tweeting about the blog is a powerful marketing approach to connect with potential leads and customers. Twitter provides more than 500 million users to source potential business leads that could boost the fame of bloggers quickly.

A successful Twitter marketing strategy in promoting the blogs must be actively implemented through a well designed marketing plan and campaign. Proactive bloggers are creative in their marketing strategies via Twitter in tweeting about their blog posts.

Short provocative tweets are very dynamic in generating the right dose of curiosity and interest about the blog in promotion. The apt use of maximum 140 characters could bring on a higher interaction rate from web readers who might be compelled to find out more about the blog.

A link could also be included in the tweet that would direct readers to the targeted website for more information about the topic, brand or products and services promoted. Creatively designed and well positioned links in the tweet help readers go directly to the website for extra detailed information quickly.

A high degree of creativity and innovation in blog tweets must be incorporated to generate a higher interest and curiosity about the blog and blogger. This may refer to diverting from the post title in the tweet with creative topics or headlines. A tweet could also include a call-to-action feature which stirs up curiosity and interest in the blog post or link. A tweet could also be professionally provocative but still links to a blog article while stirring mixed emotions from Twitter fans and followers.

Variations of tweets with fewer words are very powerful and effective in drawing different crowds to the blog. Bloggers need to check out what types of tweets work best for them. Bloggers could also offer their fans and followers an intriguing quote that hints a specific flavor of the post content. Quotes have been proven to be effective marketing tools in tweets to draw more web traffic. Tweets with quotes are more likely to be re-tweeted and thus, reach more audience. Fans and followers who like the quote are inclined to click on the URL to visit the blog site.

Tweets with market statistics are powerful in promoting the blog. Statistics in the form of numbers and characters stand out in the flood of tweets to capture the attention of targeted followers and niche audience. Statistics form an exciting marketing tool that conveys an amazing fact about the blog. A shortened link to the blog site would prompt followers to visit the blog site for an immediate read.

#Hashtags and @mentions

Hashtags are powerful in spreading tweets on various categories or topics. The chosen word or phrase after the hashtag sign indicates the topic of discussion or focus. These are great marketing tools to connect with Twitter users, fans and followers who might be potential business leads and prospects

Twitter hashtags are dynamic in driving traffic to the blog, especially themed hashtags, which could promote a particular blog or a specific landing page. This is a dynamic marketing tool because customized hashtags are possible without limiting the creativity of the blogger in promoting their blog

Standard customized hashtags could be applied to the entire blog in any website while different hashtags could be generated for special events such as online contests. Such hashtags allow others to tweet or dialogue about the post. Tweets on the same hashtags would bring up similar results in the search which forms the desired traffic to the web or blog site.

General hashtags are commonly deployed to identify common topics in a blog. Hence, the tweet would be seen by others searching for that same topic hashed.

@mentions refers to the inclusion of Twitter users’ @usernames. This feature allows the marketer to tweet directly to any preferred fan, follower, potential lead or customer on Twitter. A great way to drive more traffic to the blog using @mentions is to mention prominent industry bloggers or companies that are recognized by the community or customers. Mentioning these in a tweet with a link to the blog post helps to attract more traffic with a possible re-tweet to other followers.

Mentioning those who gave good feedback or comments on blog posts is an excellent market image builder. This act is also construed as an acknowledgment to loyal blog supporters who have been reading the blogs and tweeting about them to others which spread the fame of the blogger. Guest bloggers or new bloggers could be mentioned in @mentions in a tweet linking to their own post.

Good Tweeting Practices

Good tweeting practices bring more business opportunities to the blogger for more traffic and higher readership. Just as the wise saying goes, “one good turn deserves another”, mentioning the user who mentioned the blog content or a re-tweet would establish strong relations between the parties for greater exploits; be it personal or business.

Courtesy well exercised using tweets in any manner would be returned if executed with politeness and moderation. This would mean helping out another to allow others to see the better side of the tweeter to draw nearer for better opportunities.

Well written tweets that are precise in words and meaning would be easily understood by viewers to take the necessary actions that benefit the business. Interesting tweets that are captivating would drive traffic. This may include appealing or attractive images in tweet messages.

 

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Many online marketers may wonder how to create a huge list of paying Twitter followers if Twitter was chosen as their preferred social media marketing platform. Modern technologies and advanced facilities available today make it easy for marketers to manipulate Twitter dynamically to generate big bucks in a short period of time.

Twitter marketing can be a very powerful marketing platform to generate huge profits if marketers understand this social media network dynamics. Twitter offers great opportunities in generating massive web traffic to the online business website from the huge pool of Twitter users available. Niche markets are easily identified to be targeted as potential business leads as paying followers besides being loyal fans.

Software Applications

One of the effective marketing strategies of the online business entrepreneur or marketer is to have paying followers who would support the business to apply effective software that benefits the modus operandi of the business. The right marketing and management software implemented, would assist the business in identifying targeted searches for niche markets suitable to boost the business operations, growth and expansion.

The market has many types of software with dynamic features to search on a myriad of essential criteria relevant to the business. Appropriate keywords, topics, user information and even zip codes could be potential search factors to locate potential leads for the business. Like-minded consumers who are more inclined towards the business would support the brand and products or services more readily when identified by powerful software which matches the criteria to business requirements.

The marketer saves lots of time and effort in identifying targeted audiences while playing in a dynamic marketing campaign to fuel the branding and market presence. Such software is likely to grow the business potential list exponentially when run on Twitter which has thousands if not millions of subscribers. The marketer must take the next course of action by following these potential leads who would reciprocate in return. A consistent building up of relations would instill trust and confidence in the brand and product that would convert the fan or follower into a paying customer over time.

Relationship Development

When targeted niche markets are identified, the marketer must make time and put in sufficient effort in building strong relations with each fan or follower who is a potential lead to the business. When a strong relationship is established, trust and confidence as well as respect are instilled between marketer and follower.

As Twitter followers continue to follow the marketers, information about the brand and products or services could be shared in a convincing manner that presents the tweeted content to be useful and relevant to the followers. This value-added content which is presented in a compelling approach would transform a follower into a paying customer.

Strong follower relationships are critical in generating good business opportunities to share value-added contents that would compel followers to make a purchase. This would be the bottom line or final goal of the Twitter marketer to be successful in any Twitter marketing endeavor.

Compelling Tweet Contents

How could Twitter followers be turned into paying customers of the brand or business? It is not just establishing a strong relationship after identifying targeted niche audiences for the business, but great tweets are also instrumental.

Tweets are only 140 characters long on Twitter; hence, marketing tweets must be clear, concise and convincing. The contents must be more than profit-oriented; the tweet must share information that is important to twitter followers with a value-added component. Modern consumers would see through the marketing desperation of Twitter marketers from their marketing oriented tweets than value-added contents.

When value-added contents form the attractive tweets to targeted followers, respect is secured to stir up curiosity on the brand and product offerings. These followers may click on the business URL to visit the business website and search through the list of potential products to be purchased.

Tweets need to be compelling in their presentation and conveyance in every message targeted to followers who are potential leads to the business. There must be a genuine excitement and interest in helping the follower pursue better things in life that benefit them which are subtly related to the business. However, non-business related tweets are also instrumental in establishing strong relations with the followers who would be more likely to read other tweets from the marketer.

Good tweet contents that are helpful and relevant to followers prepare the path to convince them to be supportive customers. Regular tweets of high quality and value added content would develop a secure connection with the potential leads instead of losing them to competitors. Value added tweets that are interesting to read would also keep the followers on the right wavelength with the Twitter marketer to be supportive of the brand and business.

Great Offers that Cannot Be Refused

Twitter marketers who want more and more followers to be turned into paying customers must be resourceful in designing and implementing dynamic marketing strategies in powerful marketing campaigns. These campaigns need to be well designed to meet specific needs of followers to turn them into paying customers as every follower is a potential business lead.

Twitter marketers need to offer information or freebies to their followers, which cannot be refused. These could be value-added information or product samples that would impact the lives of followers. A small token of appreciation in the form of a discount or voucher coupon that promotes greater savings would be enticing to convert a follower into a paying customer.

Hence, Twitter marketers need to be creative and innovative in meeting the needs and wants of their followers who are identified as potential business leads. When the followers are enticed to such beneficial offers, they are more likely to become customers who would make regular purchases from the Twitter marketer. They would want to opt in on the marketer’s mailing list to receive more such tempting offers which they cannot refuse. However, different paying Twitter followers would have different needs and demands made on the marketer who must be wise and innovative.

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Twitter may have emerged later than Facebook in the market, but the former is certainly making no fewer waves than the former. Twitter is now widely subscribed by millions of users plying its platform daily with more modern businesses checking out the platform’s social media marketing features that could benefit their bottom lines through more traffic and sales.

It is not surprising that Twitter marketing is fast becoming a social and marketing phenomenon today with myriads of benefits to most online home-based business ventures.

Emergence of Twitter

The original conception of Twitter back at the start of the 21st century was to provide a simple, precise 140-character message in an SMS format for fast communication. Its fast reception by the consumer market made Twitter a worldwide phenomenon that is of unlimited worth today. Creative marketers and entrepreneurs have discovered other interesting uses on Twitter to benefit their online businesses such as online marketing to boost business outcomes.

When Twitter is manipulated creatively by innovative marketers, the tweets are subtle marketing messages promoting a certain brand or business. Hence, tweets are often manipulated to promote the brand or business in the form of subtle adverts behind the words.

The limited number of characters on tweets would prove sufficient to deliver a precise and exciting promo message to fans and followers if the content is well designed to be effective and clear. The growing number of Twitter fans and followers is more than sufficient to promote any brand or business product and service effectively to benefit the entrepreneur or marketer.

Dynamic Marketing Approaches

Greater Twitter marketing strategies could be developed and implemented with a clear overview of what is currently available in the market. The Internet proves to be a most powerful platform in promoting the use of Twitter marketing on other platforms or avenues such as Facebook or Google.

Marketers with a Facebook account could easily integrate Twitter to showcase or promote their business brand and offerings. It is simple to generate promo tweets which are subtle or direct to be posted or linked to the marketer’s Facebook home page. Hence, it is simple for the marketer to advertise all business sites and product offerings on these dynamic and effective social media networks using one click. Such an effective online marketing concept could be duplicated on other social networking sites besides Facebook to gain better results with Twitter.

Besides that, Twitter is very powerful as a new marketing tool with its many followers. If every follower could be converted into a business customer, the marketer would secure a steady stream of potential leads to boost the business with their support towards the brand and offerings. However, usually very few followers would be interested to participate in the business offerings on an active level unless there are value-added attractions for them.

The tweet presentation must be alluring with value added content that tempts the follower to want more; the content must contain a message which no follower could afford to refuse or decline. Twitter marketers must apply creative elements and dynamic marketing techniques that are bound to attract followers and compel them to become customers. Exciting and compelling tweets could cause Twitter marketing to go viral across the web which benefits the brand and business. A stronger market presence would be established with an enlarged market perimeter and more followers.

Available Twitter Marketing Tools and Tips

Twitter marketers who indulge in online home-based business ventures such as affiliate programs would want to pick up better useful Twitter marketing tools and tips for a more effective marketing campaign that would bring on higher rewards. It is crucial for online business entrepreneurs or marketers to identify the right target audience on Twitter that would follow them loyally.

But the marketer would also need to follow certain Twitter individuals to be seen and heard on the platform as well as the web. Business gurus or local authorities related to the industry would be great choices for the marketer to be a fan or follower in learning the best Twitter marketing tips and tricks.

Being around the right kinds of company on Twitter provides marketers the best of platforms to build up their online social presence and reputation, especially if these Twitter marketers seize every business opportunity in promoting themselves aptly before the right audience.

Many Twitter marketing tips and tricks could be readily picked up by being with the right company as different individuals offer different skills and insights to build or grow an online business.

Fast delivery of information is possible with Twitter as short tweets are sent out quickly within minutes across the world. The latest news of anyone or anything could be received instantly to enjoy a strong edge over competitors. Twitter marketers would need to stay alert to the market trends and consumer changes, especially in their industry to provide the latest information on their tweets. When they become the first providers of the latest market information to their fans or followers, they would gain higher market credibility with more fans and followers who want the latest updates in business, life, economy and politics.

Creative marketing strategies via Twitter marketing would land more traffic on the marketer’s web business site which reinforces Twitter as a modern marketing phenomenon. A simple survey using the 140 characters is sufficient to guide the online business venture on the right path in marketing strategy or product development without wasting a lot of money in long and tedious research.

Twitter surveys could be conducted using the special survey software that sends out tweet questions for appropriate customer responses. The offer of free e-books and downloadable reports would entice more responses from potential leads. This would also mean that market research is executed for free in quick time to help boost the brand presence in the market.

Conclusion

Twitter marketing is very cost effective and powerful to win more traffic to the web business site when the marketing potential of this social media platform is correctly understood and applied.

Dynamic marketing solutions and tools via tweets are possible to boost the business branding and bottom lines.

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Twitter Marketing:
Get Twitter Followers to Generate Web Traffic
 

Today’s digital world proves to be a dynamic platform for modern businesses that capitalize on advanced technologies and solutions available. This includes social media networks such as Twitter where Twitter marketing is becoming popular amongst business entities in all industries to attract web traffic.

Every business today knows that success or mere survival in the market requires a constant flow of web traffic to their website in establishing a strong online presence. The marketer or business owner is unable to execute the required marketing activities alone; the success of the business comes easier when there is help from the outside: Twitter followers.

Twitter Marketing Success

The best marketing success secret is really no secret at all. Any business could succeed in the market if it receives continuous traffic that is converted into sales. A business could generate high traffic, but low sales or low traffic but high sales, depending on how the marketing strategy is worked into the marketing campaign.

However, word of mouth forms the best marketing strategy from others who are inclined towards the business without being paid by the company. High savings would be translated into bigger bottom lines for the business when their brand or products are highly recommended by various authorities without coercion or instigation by the company.

This is where Twitter marketing comes in very handy where every Twitter fan or follower could be a potential marketer for the business. Satisfied customers or Twitter fans and followers make excellent endorsers to the business. Hence, aggressive businesses should work diligently to engage their Twitter followers into being their unofficial ambassadors who do not get paid for endorsing their brand, products or services.

Twitter marketing is an excellent online marketing strategy today with an efficient implementation by innovative businesses. Twitter keeps fans and followers informed of the latest market trends and happenings with a fast delivery. Businesses are manipulating this marketing concept to draw more web traffic to their website for more customers.

Known as a dynamic and versatile micro-blogging platform, Twitter offers immediate news updates in just 140 characters or less to its 200 millions of fans and followers. With a growing customer base, Twitter is poised to be the preferred online social media networking platform to reach thousands of potential business leads effectively and efficiently at low cost. However, these businesses need to be smart in manipulating the available features of Twitter to their bottom line benefit.

1) Interesting Tweets

Twitter offers only 140 characters in a tweet message. Hence, business messages must be short and sweet as well as interesting and useful to recipients. Impactful tweets would inspire recipients or arouse their curiosity and interest to be fans and followers. These well written tweets would attract the right crowd to the business and brand, especially when web readers want more.

2) Newsworthy and Value-Added

Tweets that would captivate Twitter fans and followers must be newsworthy to secure the interest of the readers. This may trigger off a chain reaction of sharing the message or re-tweets until a viral marketing phenomenon happens.

Tweets need to have value to compel Twitter fans and followers to call-to-actions in creating the desired web traffic for the business. Business tweets should be regularly delivered to keep fans and followers informed or updated on the business deals and offers plus other benefiting market information for loyal fans and followers such as comparative studies on products and services.

3) Building Healthy Networks

As a social media networking site, Twitter thrives with the connectivity of its members. A business on Twitter thrives on its connectivity with fans and followers. Strong customer relations must be established and enhanced with regular online communications and interactions through the sharing of tweets and following one another.

Healthy relations need to be maintained by fans and followers to boost the market presence of the business entity. Networking on Twitter helps increase not only fan following that expands the business visibility on the Internet, but also draw more fans and followers to be potential business leads and customers.

4) Impacting the Market

Business owners or marketers who want to involve Twitter followers in their marketing campaign with success must impact the platform users with a strong market presence. They must find their voice with a dynamic personality that would project a special forte which would benefit the fans and followers. This would have fans and followers, establishing trust and confidence towards the business brand and marketer or business owners to visit their website.

When the marketer or business owner is regarded as a market leader or expert in a certain forte, more fans and followers would appear to seek counsel and tips that provide plausible solutions which benefit them. Twitter fans and followers are frequently seeking for new ideas, solutions, tips and guidelines on a wide spectrum of issues in life and work.

Twitter experts or market leaders project a charismatic character with high bouts of friendliness and knowledge that are shared through tweets. Opinions are valued and exchanged on a wide array of topics and themes. Good tweets include a variety of content with interesting and inspiring videos and photos.

5)  Mix Up Content for Interest

Dynamic tweets could be from any source on any topic and theme to excite fans and followers until they become loyal customers for the business. Mixing up tweet contents from different quarters makes the tweet more exciting which may be challenging in stimulating the mind and heart.

Mixed-up tweet contents enable the marketer to get into an online instant communication with interested parties or grab the opportunity to identify different types of potential leads for the business at one time instead of focusing only on one demographic.

6) Quick Responses

Successful marketers and business owners using Twitter marketing would have applied the Golden Rule of Tweeting; that is, quick responses to tweets. It is crucial for marketers and businesses to respond quickly to every tweet so that tweeters are kept interested and reciprocate with the right responses that benefit the business outcomes.

This would motivate tweeters to be fans and followers of the business marketer which grows the business follower base.

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An online marketer today would want to embrace the best of marketing strategies through effective marketing tips available from the Internet. One of the growing popular avenues of network marketing is Twitter. Success could come more readily if the right Twitter marketing tools are engaged. These tools can be secured from the host of marketing gurus who share their expertise and experience in manipulating effective and efficient network marketing tips.

Business owners and marketers can enjoy quick success with dynamic Twitter marketing tools to draw massive traffic to their web business site. With the top 10 Twitter marketing tools presented here, business owners and marketers would be positioned ahead of their competitors to enjoy the best of marketing outcomes.

Twitter offers a host of exciting features that could be manipulated effectively in any network marketing approach to achieve the desired business goal and objective. Business owners and marketers should familiarize themselves with these features, especially the top 10 below.

Tool Tip 1 – tweetdeck.com 

This Twitter tool is designed to put Twitter on autopilot mode. This enables business owners and marketers to have a breather when they are preoccupied with many crucial and urgent business priorities.

An autopilot mode feature allows a clear overview of account activities without confusion and clutter. The system is able to present all events and activities via this simple application to help business owners and marketers gauge the condition of their business plans and development.

Tool Tip 2 – tweetlater.com 

This fabulous Twitter tool is designed to allow tweets to be typed, but sent out later. This is an extremely useful marketing tool for those who are busy and may forget to tweet to their fans and followers.

There is an auto-follow monitoring on followers to stay connected and updated for building better relations that would boost business. This useful marketing tool is extremely helpful to marketers who must tweet regularly to stay connected with their customers or fans, but procrastination or busyness may be costly in Twitter marketing. Moreover, precious time is saved with this marketing tool where marketers could use their time more effectively to boost their sales and bottom line.

Tool Tip 3 – bit.ly 

One of Twitter’s strengths is the brevity with its tweets limited to 140 characters. This is well managed by this marketing tool where long URLS over 140 characters can be shortened without destroying the link. This tool also keeps track of the number of clicks on the shortened URL for further analysis and improvement.

Tool Tip 4 – killertweets.com & twitbacks.com

Network marketing involves creating a unique and special brand that would easily attract consumers. Hence, a “personal brand” would make a great selling point that captivates the attention of the Twitter community.

The objective is easily achieved with an excellently developed background on the business owner or marketer that would be introduced professionally to Twitter fans and followers. Killer tweets offer awesome backgrounds with a fee to provide the right stage in promoting the business marketer whereas twit backs is offered free with less charming options.

Tool Tip 5 – twellow.com 

Twellow.com is similar to the traditional “yellow pages” on Twitter. This feature allows the Twitter community to search and find others in the same or close by vicinities or like-minded Twitter users who may be interested to indulge in the business.

The chances of success increase when marketers can identify the right niche market and targeted audience in promoting the business brand and wares. Time and effort are required to check out the profile pages of these potential leads to confirm their suitability for the business.

Tool Tip 6 – dossy.org/twitter/karma

This marketing tool allows a “de-registering” of followers who do not seem to be active after some period of time. This is a common scenario where followers may grow cold in their interest or become too busy to follow the profiler after some time. Twitter offers a limit ratio on those who are following and those followed to help the marketer clean up the customer database to be more effective in their marketing endeavors.

Tool Tip 7 – twollo.com 

This Twitter tool site allows an automated management of like-minded Twitter followers to help marketers gauge the potential lead size when planning any possible marketing campaign. The follower size identification gives the marketer better options in implementing the best of marketing campaigns to achieve the desired business outcomes.

Tool Tip 8 – mytwittertoolbar.com 

Twitter offers this dynamic marketing toolbar with 100 Twitter tips for marketers to manage their online marketing endeavors effectively. It contains a host of cool features that allows a simplification of marketing activities for the best results.

Tool Tip 9 – No Spamming

One of the most important marketing tips on Twitter is to avoid spamming followers. Spamming inconveniences and frustrates recipients who may just spread bad vibes about the business and its owner. This is detrimental to the business; instead of flourishing, the business is likely to take a dive in reputation, popularity and trust.

Business owners should understand what tweets constitute as spam activities to avoid them at all cost. Professional management of tweets and their sending out frequency are crucial to the success of the business using Twitter marketing.

Tool Tip 10 – Complete Essentials

Another great Twitter marketing tip is to ensure that all essential sections or setting in Twitter have been completed satisfactory. It is crucial to fill up essential component in setting up a valid Twitter account to avoid a fall-out with the social media management system.

 

There may be various columns and portions which are mandatory to identify the profiler accurately. False information would lead to a wrong impression which generates mistrust and disrespect. There should also be a clickable link for the business URL which would make it easy for followers to follow through to discover more about the business offerings. The bio section is a vital component which must be completed correctly for a right match-up before trust and good relations could be established to open the way for potential business opportunities.