Are you a business owner? You have a website or blog?
Whether you sell a product or service, internet marketing must be done. To generate business income through your website or blog, you must first drive traffic to your website or blog. There are many ways for you to do this. Advertising is a costly way. Using Social networking is another FREE way. Twitter is a social media site embracing business. Juts to make a point, all CNN reporters do have an active Twitter account. Not just for fun, for improving their business.
What is Twitter
Before going into the benefits of marketing your business with Twitter, first understand what Twitter is. Twitter is a social networking website that also acts as a micro-blog. After signing up for a Twitter account, you develop a list of contacts. These are individuals you want to follow or receive updates from. Many will return the favor, becoming followers of your updates. There are no limits on how many messages you can send; however, there is a 140 character limit. Updates, otherwise known as Tweets, are sent through instant messaging, mobile web applicat ions, RSS feeds, Facebook, and the Twitter website.
How to use Twitter
By performing a search on http://search.twitter.com/, you will see the latest Tweets on the subject your enter. xample if you are interested in hair loss products, just type into the search box: hair loss products. Or: cooking books. You get the picture. Use some searches about your own products and services. The key to using Twitter as a marketing tool is to advertise without really advertising. Respond to Tweets found on http://search.twitter.com/ that fits the subject of your website, blog, product or service. Occasionally send business updates to your friends. Highlight your new blog post, summarize a product you are selling, provide a discount code or announce a new service. You should also reply regular to members that you follow.
Benefits of Marketing YOUR Business with Twitter:
1. You can generate traffic.
Whether you sell a product or service, either directly or indirectly, you need to drive traffic to your business website. You can easily do so with Twitter. You can embed a link in your tweet. Did you recently update your blog? If so, share a miniscule summary of your post on Twitter and then provide a link to the post (use keywords….).
2. You can generate interest.
Next to generating traffic to your website or blog, you should also generate interest. There are varies ways to do so. Start with creating catchy Tweets. If you sell a product, don’t just instruct people to buy your product, but ask for their feedback. Ask how it can help them in the use. Then post something on the feedback you received. Then ask your followers to forward information on your product to their
contacts. When you be able to create a catchy message on product or service, it helps to generate more interest on Twitter.
3. You can get feedback.
As stated in previous benefit, a great way to subtly increase traffic to your website or blog is to ask for feedback. By providing a link, you will not only get website traffic, but you will also get what you asked for, feedback. For example, do you sell great products, but are your prices too high? Twitter members will let you know. Just ask bold questions, induce the need to respond.
4. You can update customers.
When connecting with customers, you might ask them subscribe to your newsletters. But you can also use Twitter for updates or newsletters. Just get a link to an update article on your website or blog. You can share promotional codes, discount coupons, new product releases, and so on. Consider even multiple accounts (certainly one for business and personal use)
and last, but not least…..
5. You can make sales.
Regardless of whether you sell a product or a service, a sale will generate income. By increasing visitors to your website, you increase your chances of making a sale. You can go a step farther by making contacts that are within your targeted market. For example, do you sell children books? If so, your target market is parents. Perform a search on http://search.twitter.com to find posts that focus on parenting. You can offer a response that leads to your website, increasing your chances of making a sale.