From the beginning, most folks mistook Twitter for a site that was setup to be a rival to some of the already established and existing social networking platforms. Although many welcomed the idea of a social networking service that would stand as a rival to Facebook and MySpace, their expectations did tumble because Twitter later turned out as an entirely new and fresh idea.

Twitter is a website that is operated and run by Twitter Inc. The site offers a platform that provides its users with social networking and micro blogging services. Twitter was launched in the year 2006 and it was established with the sole aim of providing its user with a platform where they can have that social experience that they so desire.

With Twitter, registered members can communicate and connect with other registered members by sending out short messages that are known as tweets. Tweets are short messages of about 140 characters that are displayed on a users profile page. The visibility of these messages is made public by default. However, a user can alter his or her setting to make the message visible only to those who his is connected with (his followers).

Twitter connects people by allowing them to have followers and people who they follow. A user can connect with other users by following them or by getting them to follow him. A follower and his followers can relate with each other by communicating through tweets and private messages. Although Twitter was deployed on a web interface, the services that it provides can be accessed through computers and mobile devices like PDAs and mobile phones.

Twitter uses a web interface that is clean fresh and stunning and the site has reinvented its logo, designs and interface several times to meet with the demand of its users. Like most other social networking platforms, Twitter has a developers section that is dedicated to developers who might want to develop apps that will run on the Twitter platform.

Although Twitter has been able to provide its users with a social networking platform where they can connect, socialize, and get that social experience that they desire, the site has failed in protecting the privacy of its users. For instance, Twitter does share the private information of its users with third parties. In terms of security, most users of Twitter are at risk of having their personal information compromised and their identity stolen since their telephone details in visible to their followers who could be social engineers and hackers.

Fred Lotgering is a professional Internet Marketing consultant working from multiple locations around the world. He is dedicated to help to grow small and medium sized businesses by offering a variety of Internet Marketing tools! He is the owner of LotCon. (“LotCon” comes from Lotgering Consultancy). LotCon is registered in the Netherlands, soon also in Brazil). For more products suitable for “YOUR” business please go to: LotCon Biz Solutions Blog.

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Twitter is one of those things that nearly everyone knows about but almost no one seems to understand. You hear about it everywhere, and yet it is not nearly as big as Facebook. That, however, is the true beauty and power of social media as a whole – simple, user-friendly tools that can potentially help you expand your offline business efficiently and effectively. Ironically, even though Twitter looks like a status update box with a limited number of keystroke entries, it is extremely powerful if you know how to use it. Here is a list of four tips to using Twitter:

  1. LISTEN to your audience: Listening always comes first. Just like developing a relationship in person, the most important thing you can do in the beginning is to listen. With Twitter, start using Twitter Search immediately after you sign up to get feedback on your name, the name of your business or company, and words that are related to what you do. This will give you an idea about who is talking and, more importantly, where the action is.
  2. IDENTIFY with your audience: While listening to what people are saying, find things that connect your audience to you. It doesn’t have to be business related – and in all honesty, it shouldn’t be. The first step to developing a successful business, both on and offline, is building successful relationships. Also, put a picture on your profile so people know who they are dealing with.
  3. SHARE with your audience: Post pictures of yourself when you meet high-profile people in your community or attending important events. Link your updates with relevant news stories to start a conversation and keep your audience engaged. Talk about other Twitter members in your community so people see that you are a valuable friend to have. It’s okay to remind people that you sell products or offer services, but it is better have them do it for you.
  4. TALK with your audience: While you are probably using Twitter to communicate with business contacts, if you want to earn their respect you need to talk about whatever is relevant to them. Comment on other people’s tweets including their links and media posts. ReTweet what your follower’s post to show that you are paying attention and that you respect what they have to say. While sharing your business reminds people of what you do offline, talking with people reminds them that you are human (and inversely that you know they are human).

 

Fred Lotgering is a professional Internet Marketing consultant working from multiple locations around the world. He is dedicated to help to grow small and medium sized businesses by offering a variaty of Internet Marketing tools! He is the owner of LotCon. (“LotCon” comes from Lotgering Consultancy). LotCon is registered in the Netherlands, soon also in Brazil). For more products suitable for “YOUR” business please go to:
LotCon Biz Solutions Blog

Article Source: http://EzineArticles.com/?expert=Fred_Lotgering

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