Twitter mistakes you should avoid

With over 500 million users and gaining rapidly with each passing day… should an online marketer ignore the power of Twitter marketing? The correct answer is no. Twitter has become a real force to be reckoned with. Even though they have not surpassed the use of Google or Facebook, but people are seeing a more effective response from their prospects when they engage their prospects via Twitter. What this means is that you need to be using Twitter to strengthen your social marketing strategies as well.

However, using Twitter to improve and grow your business isn’t so straight forward. There are many unspoken rules that you should know and you need to understand the psychology involved when you engage your followers. Nevertheless, below are some of the common mistakes that you should avoid when using Twitter as part of your business strategy.

Tweeting about your business in every tweet.

One of the biggest mistakes that anyone could commit when using twitter to promote their business and build a following is to include your business in your every tweet. There’s no need to plug a link or your business into every single one of your tweets. In fact if you are doing so, you need to stop it right now. It does not look natural to the followers and people will feel as if you are trying too hard. You need to sit back relax and enjoy life a little. Show your followers that you are not a robot and show them that you are human. It’s ok to talk about something entirely irrelevant on your business sometimes. Tweet some jokes and your personality once in a while and you will see just how fast people will respond to your tweets.

If every time your tweet is about your business, you will be labeled as lame, and boring. What happens next needs no explanation. Your followers will leave you one after another and you will have a hard time trying to retain your followers. A good Twitter user will have a mix of professionalism, wisdom and also personal seasoning in their tweets. Keep your tweets short at times and put up some lengthy tweets at times. Don’t be a twitter user that is easily predictable. Be unpredictable and stay mysterious and you will see the magic working well in favor of you and your business.

Not tweeting regularly enough.

When you decide to use Twitter to promote your business, you should be committed to a regular tweeting schedule. Be sure to set a minimum amount of tweets per day to keep the conversation and updates coming. If you rarely tweet, your followers will not grow as fast and you won’t be able to get your tweet out in a viral manner. The more regularly you tweet the more chance people will get to know you and the more they will retweet your tweets if your tweets are of value.

Taking up the responsibility of tweeting is like taking up the responsibility to build a relationship with your followers. You need to get your voice heard regularly and consistently for them to remember you and learn more about you. If people like you, your attitude and your tweets then you are building strong brand awareness and more people will do business with you. You cannot expect to build a strong relationship with your followers if you hardly ever contact them or express yourself towards them. In their eyes, you are but a total stranger to them. This is why you should use twitter to communicate with your prospects and followers because in the past, where there is no twitter, people view a business as a business and nothing more. But today with the power of twitter, you can get people to view your business as a friendship and this can help you build a sense of loyalty unlike anything we’ve ever seen in the history of marketing before.

Using an automated response.

This is considered as a mistake because the real purpose of using Twitter is to close the gap that exists between a client and your business. You are trying to make friends by getting close to them and trying to get people to become a friend to your business. However, using an automated message defeats this purpose. It tells your followers that you are lazy and not willing to engage them personally. Social media should never be misinterpreted as an easy way out to build relationships. You need to pave a way between your followers and your business and the only way to do that is to apply personal care and genuinely good intention that will melt the hearts of your followers.

Asking for a retweets every single time.

Some marketers will urge you to ask for a retweets on your every tweet. While this might sound logical to some, it is not a good thing to do. People retweets your posts for a reason. And most of the time, that reason would be that they feel your tweet is worth sharing. So instead of asking people to retweet your tweets in your every tweet, you should choose your tweets wisely. Make sure you ask for retweets only if your tweets are important and that it will make an impact in the life of others.

This will encourage your followers to retweet your tweets because they understand how worthy your tweets are. People will listen to you instead of ignoring you for being a robot. You need to be very smart when you are tweeting and you need to think in the shoes of your followers. Do the right things and do the things that you want others to do for you as well. This mutual respect is what your business needs in the relationship building with your followers. In fact if your tweets are really that worth and great of a retweets, you will find that people will retweet your tweets without needing to be asked anyway. Hence focus on the right things on your tweets and you should be able to grow your followers and your business towards success.

With the rise of social media and the blooming of twitter in recent year, it is probably just a matter of time before twitter finds a way to let their users promote their products on twitter. This feature is known as the promoted product feature. Now before we begin explaining more about Twitter’s Advertising platform, we need to look deeper to why you would want to promote your business on twitter using paid ads.

First of all, Twitter traffic is the real deal. What this means to business owners are that you can get new clients and prospects via twitter. The constant following and getting followers with constant twitting will be giving your business a jump start. Essentially, to use twitter to row your business is free. All you have to do is to increase your followers constantly and Tweet great and relevant messages all the time. While this works for most people (and it’s free), it does take a lot of time and effort to get your account rolling in full steam.

Hence, you can then start to consider a quick boost to your twitter traffic or followers using the promoted tweets feature on Twitter. Now, advertising on twitter is a little tad bit different from other PPC platforms out there such as Google Adwords or Facebook Ads. Whatever your business is, you understand the value of connecting with your customers online where the more people that you can reach the better. Therefore, you can actually use Twitter ads to grow your followers or channel traffic to a sales page or an offer page using the Twitter ad. The main difference however is the way you write your ads.

The peculiar thing with advertising on Twitter is that you never will have to write your ads. Instead Twitter will be constantly monitoring your ‘best’ post and matches them directly to people with similar interests and your ad will be shown automatically to these people. What this means is that a lot of the work is automated. No more fancy ad writing or the hassle of tracking. All you have to do is to sign up as an advertiser and the twitter ad platform will go to work. You won’t have to worry about the traffic either because twitter will ensure that you will get the most targeted traffic and they will ensure that you will only be showing your best tweets around.

Now as far as payment goes, you will only pay for results when you advertise on the Twitter advertising platform. You are not going to have to pay for impression as such and the good thing is, you’ll only have to pay for followers or links that get clicked on. What this means is that you will not have to worry about over paying for any post or tweets that are not getting you any result. This is pretty much a very fair deal and a lot of advertisers absolutely love it.

Other highlights and benefits would include the fact that it is very easy to get yourself started and the skillsets that you need are probably going to be tweeting. Therefore, if you can tweet, you should be good to go. One of the biggest benefits of using twitter’s promoted tweets advertising is that you can reach out to people who you are not connected with and may never have to chance to connect to ever. However, the smart matching system inside Twitter’s Advertising will scan and show your ads to these people who will absolutely love your product and tweets. In return for the advertising fee, you’ll get a lot of responsive and targeted tweeter followers that will love you.

Now does this mean that Twitter will have total control over your ads? The answer is no. You will still have the flexibility to choose your target market geometrically. You can choose to target the entire world, selected countries or laser focus them towards local areas near you. With the amount of traffic that comes and goes inside twitter every day, you can already imagine just how much new prospects will notice you in the fastest time. The best of it all is that all these advertising work does not take up a lot of your time as opposed to traditional free twitter strategies. You can free up a lot of your time and efforts and if you are hiring outsourcers to help you build your followers, this promoted tweets feature could just be the replacement you need that gets the job done at only a fraction of the cost.

Now, there are other 3rd party twitter advertising platforms. They work in many similar fashions and each of them is also unique in their own sense. Perhaps the 3 more popular ones these days are RevTwt, Betweeted, and TwitAd. There are tons of other similar advertising platforms and should you be interested in giving them a try you should always remember to set a tight budget for a test drive before channeling all your money into these ad platforms. When used right, twitter advertising can be your number one source of traffic and you will soon find that the responsiveness of twitter users and followers are usually much higher than the traffic that comes from other sources. This is probably die to the fact that people on twitter are trained to be responsive which is why there are so much tweets every single day.