Twitter marketing tips for YOUR Business from Pros.
Twitter is one of the best mediums that social media platforms have to offer these days. It is one of the most popular ways to market your offer besides Facebook and YouTube. The amazing thing about twitter is that people love short messages instead of lengthy ones which is why many marketers believe that the response that they get from twitter traffic is of better quality. With twitter traffic it is a much easier and faster for your business as well. Interesting stories pop up all the time and you can use it to announce any quick news in your business and connect with your followers.
Getting followers on your twitter account is quite the straight forward task where all you have to do is to actually follow others and get them to follow you back and also try to post interesting and great contents constantly to get more people to retweet your post. Your followers will grow naturally.
Tweet useful contents in your own voice.
Whenever you find yourself on the pc staring at your twitter account and ready to post something, you need to ask yourself a very important question. Is your next tweet going to be something useful for your followers? If not why do you even bother to tweet it? What is your purpose? If you find that your tweet isn’t going to be something useful, then it better be something worth it or at least it should entertain your followers. You don’t want to be tweeting about what you just ate or that you just came back from a mall. This kind of tweet is useless, lame and boring. Nobody cares about the minute details of your life and nobody cares how successful or miserable you are.
Now that we got that out of the way, you will now focus on how you should present your tweets. As we all know, tweets should be short. That’s what it was created for, and it’s not meant for a long essay on what you are about to tweet. Hence your tweets should always be a short snippet or teaser of what is coming up in your own words (this defines your character) and then post a link after your comment. The link is where people will go to find out more and that’s where you will elaborate on your tweet. It could either be a blog or a landing page or pretty much any website that will fit your goals to the tweet.
When you tweet in your own words, you are building your character and personality in the minds of your followers. And if you do it right and people love you, then you will be able to get a lot of good response from your tweets. If you find that people are starting to lose interest in you, then you will need to make sure that you change your tones and try to talk in a more acceptable way.
Use Keywords in your tweets.
Whenever you are posting your tweets, try your best to insert your important keywords in it. People who are interested will recognize the keyword and its relevance to their life. This will help you get more traffic and clicks from your tweets. Of course you need to learn more about your followers as well. The more you understand your followers, the better you will get at choosing the right keywords to attract your followers attention. Try using surveys to find out more about your followers. The good thing about the internet is that it’s very easy to create surveys these days.
Another good thing about placing keywords in your tweets is that it can work like a ‘tag’ to your tweets and it would be easier for people to find your tweet via searches on the tweeter platform or via other resources on the internet. As an online marketer, we want to make sure that it is easy for people to find you, your products or your business. The better we are at this, the more leads and sales we will get. Hence always try to insert a good keyword that attracts attention and relevant to your post. You’ll be surprised at how much this little trick can do to improve your posts.
Networking within twitter.
One of the most underrated twitter strategies is the networking potential of twitter. In twitter, you can reach some of the bigger names in your industry and start to build a relationship with them. You connect with them from within tweeter and then slowly move out of twitter and into emails, website contact and then into Skype or Facebook. Relationship building is necessary for any business owners if they want to expand their online business to new heights.
Build your list!
Never let go of the chance to build a list. In fact, building your list using Tweeter is the way to go. If you treat your followers as a list then you will be in for a shock because there is a huge difference between the response of a typical twitter follower and an email subscriber. One of the biggest differences would be in the amount of conversions you will get. This explains why most the marketers would recommend building a list first and then employ marketing tactics to earn a profit from the list that they build from the twitter traffic.
Another reason to build a list before marketing to the list is because twitter’s short amount of space has been just not sufficient to employ effective marketing strategies but is most useful when you wish to announce short messages or updates to the public. When you understand how twitter works you will soon understand the use of twitter is great as a source of traffic and short messages but in order to market your business, you will want to redirect the traffic to better medium and email is one of the best ways to get the job done.