Tips for Using Twitter the Right Way

Using Twitter the Right Way for YOUR BusinessMost local business owners don’t know how to use Twitter effectively and end up neglecting their Twitter profile all together. In fact, many of them end up coming to the conclusion that social media marketing just isn’t for them.

But what they don’t realize is that there is a right way – and a wrong way – to market their companies on Twitter.

If you’re considering using this great platform for your online marketing, or already have an Twitter profile but need help making it work for you, here are some tips to get you on the right track:

1. Use Twitter for socializing – most of the time. Sure, you want to get your business out there and promote your products and services, but your followers don’t want to be constantly “sold to.” Instead, focus on ways to use Twitter to socialize with and update your followers about your business and industry. Occasionally, you can create promotional tweets for your products or services, but make sure that you prioritize socializing over promoting.

2. Build relationships with followers in order to grow your business. You can’t grow your business without having a wide customer base; so use Twitter to build trusting relationships with your followers, whether they’re prospects or customers. Focus on providing valuable content and be sure to answer any customer-related questions you may receive. All of this will show your audience that you are a trustworthy business owner.

3. Help others. If you’re following any other business owner who’s in the same market/niche as you are, retweet any tweets that you think will help your followers. Some people are uncomfortable with this method, but the opportunity here is that you can show your followers that your goal is to put their needs first and won’t let competition get in the way of that. Also, even if your followers go to that business for their products and services, you can likewise gain more followers from the other companies.

4. Avoid repeating the same message over and over again. There’s nothing that kills a Twitter page more than repetitiveness and spamming. There’s no need to post the same tweet several times in a day. For instance, if you have a promotional offer for your Twitter followers that has an expiration date of one week, retweet it every other day and only once a day. For the best results, focus on choosing the right times to retweet your offers so that most of your followers can see it.

5. Give your followers a call-to-action. Encourage customers to take action with your tweets with call-to-action messages, such as “Retweet to get your FREE meal today between 12 p.m. and 4 p.m.!” This type of post will generate even more followers, as well as sales.

When Twitter users see that you’re sincere and not just after their money, they’re more likely to trust you, share your posts, and interact with you. Don’t use Twitter for your promotional needs alone – using Twitter the right way for your business, use it to build relationships and add credibility to yourself and your business.

Effective Twitter MarketingEven though Twitter is one of the most popular and commonly used social media platforms, it has its own jargon and exclusive space on the Internet. You can’t compare any other social media website out there to it.

So, for someone who is just starting out on Twitter, it can be confusing to see all these Twitter terms being tossed around.

Here’s a list of some of the most common terms used there, along with a brief description to help you understand them better:

1. Tweet
A tweet is the name of a “post” made on Twitter. You can create tweets in the status bar that’s on your Twitter homepage and you can also include links in them. However, 140 characters is the limit for a tweet, so they must be brief.

2. @ = Reply
If someone has tweeted a public message to you, you can reply back by hitting the “reply” button or use the @ symbol and type someone’s username to reply to them.

3. RT = Retweet
One of the best ways to add content to your Twitter profile is to retweet other people’s posts. Before posting your retweet, add the RT abbreviation so that your followers know that what you posted is a retweet.

4. # = Hashtags
Hashtags are a must-have on your tweets as they are a big part of communicating on Twitter. Hashtags are important because these are keywords that are used to find similar posts on Twitter’s search engine. For instance, if you have a post about smartphones, you would use a hashtag for it like this: #smartphone. Twitter users who search for “#smartphone” may see your tweet.

5. M = Direct Message
This keyboard shortcut is a way for you to send a private message to one of your followers or another Twitter user. Just hit the “m” key on your keyboard, and a message box will pop up. Add the username you’d like to message to with an @ in front of it to send your message.

6. Twitpic
Twitpic is a popular third party media sharing website that allows Twitter users to post and share images and photos to their followers. Many Twitter members use this application for all their media usage, and you’ll also find hashtags for #twitpic.

7. Bitly
Since tweets can only contain 140 characters, Bitly is a great way to shorten your links; it is used by most Twitter users.

Every website has its own language, so make sure that you stay up-to-date about any new Twitter lingo. Over time, Twitter can have trending terms, and you’ll want to know them so that you can fit in with the rest of the Twittersphere – but only if it relates to your business.

For now, the seven Effective Twitter Marketing terms mentioned in this article should be enough to help you get started when it comes to posting on Twitter.