Twitter Marketing – Targeted Techniques
to Building Partnerships and Generating Leads
Social media is generating a loud buzz on the Internet today with many popular social media networks enjoying millions of subscribers and followers. After Facebook, Twitter is drawing many users in torrential numbers. Millions of consumers, young and old are having a Twitter account as well as a Facebook account. Celebrities, the rich and famous, professionals, authorities, politicians and the ordinary consumers are likely to have a Twitter and Facebook account today with the easy accessibility of modern technologies.
Twitter is becoming an unprecedented source of power for a vibrant social lifestyle with its breakthrough in business and marketing. This micro-blogging service facility allows its users to send out messages or read others’ messages called tweets.
Effective communication tool
The emergence of Twitter in the market is very impactful on the Internet to enhance online social interaction. Easy and fast communication is possible with Twitter as consumers keep others in the circle of followers informed or updated on the latest escapades from anywhere about anything.
The success of Twitter is due to its simplicity in structure, function and usage. Tweets can be sent from many different platforms such as the official Twitter website, 3rd-party web-based tools or cell phones and PDAs to the convenience of users.
Modern businesses are capitalizing on Twitter’s cost effective communication mode on social interaction and updates on business offerings. However, such businesses should be familiar with the essential techniques in building strong partnerships and generating leads on Twitter before indulging into it. There are 5 potential techniques which online modern businesses should consider to implement for greater success on the Internet.
1) Successful Lead Generation
A successful Internet business venture requires a consistent stream of potential leads that would be converted to loyal customers in support of the business operations. This requires the best of lead generation from targeted audiences in the market. One effective way of generating leads with Twitter is to generate huge quantum of potential leads for the business is to tweet interesting and relevant info to entice more interested parties to participate in the online social media.
Business marketers on Twitter must schedule relevant content to be tweeted regularly to their potential customer contacts to keep them informed and updated on the business offerings and operations. This would prevent an ‘out-of-sight, out-of-mind’ conditioning to maintain the market presence of the business entity.
Tweeting is a simple activation of online conversations on a daily basis to keep a targeted audience interested in the business enterprise. Tweet followers can click on links to the business webpage for further information and make online purchases after being inspired from a tweet. They can share the tweet with their own circle of influence to help the company build up their customer database indirectly. It is also a good and free way of advertising on behalf of the company as consumers trust their personal contacts’ recommendations over a commercial offering.
Leads can be generated successfully with attractive giveaways from the targeted web business site in luring more traffic. A simple and low cost promotional video, eBook or purchase discount can be offered in return for a visit to the web business page. A tweet link to the web business capture page secures the potential leads’ contact information for further follow up in conversion and promotion activities.
A simple but effective lead generating engine can be created through Twitter via its dynamic marketing tools. Currently there are TweetLater and Twittertise options for an effective Twitter marketing campaign.
2) Developing meaningful conversations with Twitter contacts
As more Twitter followers come on board, it would be difficult to follow through all conversations or tweets. However, there are great filtering tools to shut out unnecessary distractions that prevent meaningful conversations with important Twitter contacts that would establish strong relations to an online business venture.
Twitter offers TweetDeck that functions to select preferred users and messages on tweeting activities for a clearer focus on Twitter marketing endeavors.
3) Reuse available blog content on Twitter
Those with great blog content can repost these on Twitter as part of a dynamic Twitter marketing strategy to reach new audiences. Twitter offers Twitter Feed that synergizes blog content with tweets that would be disseminated to tweet followers to direct more traffic back to the website.
4) Sourcing new business partners
Another potential Twitter marketing technique is the manipulation of Twitter tools Twellow and Twitter.grader.com that permit a view of top Tweeters in the market on any given word. These facilities make use of dynamic processing algorithms that allow the marketer to follow established and experienced Tweeters with a good reputation to be invited or considered as business partners.
These Twitter sources are excellent in adding value to any personal online business venture with potential circles of influences to be added to the potential lead database for the marketer.
5) Tracking outbound links
A tweet cannot exceed 140 characters. Hence, the online marketer who intends to manipulate Twitter marketing tools may want to consider Twitter’s bit.ly that keeps track of the number of clicks received to identify the effectiveness of the marketing campaign and strategies.
This Twitter tool is excellent in generating useful marketing metrics for the marketer to improve online marketing campaigns and strategies. The Twitter Tweetburner is useful in this manner.
The best deal about these Twitter marketing tools and tips is that they are available free for those who are interested in expanding their Twitter following.
Creative and innovative online marketers who want to incorporate cost effective Twitter marketing tools for generating leads with Twitter and strategies can consider automation means over manual options which can be quite time consuming.
Many auto pilot lead generation tools and processes are readily available in the market to speed up the generation and tracking activities of Twitter followers while ensuring a proactive follow through with important prospects to boost the online business. The market offers Automatic Twitter Traffic tool to activate an automatic management of Twitter following for greater marketing effectiveness. There is no lack of cost effective or free Twitter marketing tools and guides on the Internet to boost the online business quickly.