Twitter Marketing – Targeted Techniques
to Building Partnerships and Generating Leads
with Twitter 

Techniques to Partnerships and Generating Leads with TwitterSocial media is generating a loud buzz on the Internet today with many popular social media networks enjoying millions of subscribers and followers. After Facebook, Twitter is drawing many users in torrential numbers. Millions of consumers, young and old are having a Twitter account as well as a Facebook account. Celebrities, the rich and famous, professionals, authorities, politicians and the ordinary consumers are likely to have a Twitter and Facebook account today with the easy accessibility of modern technologies.

Twitter is becoming an unprecedented source of power for a vibrant social lifestyle with its breakthrough in business and marketing. This micro-blogging service facility allows its users to send out messages or read others’ messages called tweets.

Effective communication tool

The emergence of Twitter in the market is very impactful on the Internet to enhance online social interaction. Easy and fast communication is possible with Twitter as consumers keep others in the circle of followers informed or updated on the latest escapades from anywhere about anything.

The success of Twitter is due to its simplicity in structure, function and usage. Tweets can be sent from many different platforms such as the official Twitter website, 3rd-party web-based tools or cell phones and PDAs to the convenience of users.

Modern businesses are capitalizing on Twitter’s cost effective communication mode on social interaction and updates on business offerings. However, such businesses should be familiar with the essential techniques in building strong partnerships and generating leads on Twitter before indulging into it. There are 5 potential techniques which online modern businesses should consider to implement for greater success on the Internet.

1) Successful Lead Generation

A successful Internet business venture requires a consistent stream of potential leads that would be converted to loyal customers in support of the business operations. This requires the best of lead generation from targeted audiences in the market. One effective way of generating leads with Twitter is to generate huge quantum of potential leads for the business is to tweet interesting and relevant info to entice more interested parties to participate in the online social media.

Business marketers on Twitter must schedule relevant content to be tweeted regularly to their potential customer contacts to keep them informed and updated on the business offerings and operations. This would prevent an ‘out-of-sight, out-of-mind’ conditioning to maintain the market presence of the business entity.

Tweeting is a simple activation of online conversations on a daily basis to keep a targeted audience interested in the business enterprise. Tweet followers can click on links to the business webpage for further information and make online purchases after being inspired from a tweet. They can share the tweet with their own circle of influence to help the company build up their customer database indirectly. It is also a good and free way of advertising on behalf of the company as consumers trust their personal contacts’ recommendations over a commercial offering.

Leads can be generated successfully with attractive giveaways from the targeted web business site in luring more traffic. A simple and low cost promotional video, eBook or purchase discount can be offered in return for a visit to the web business page. A tweet link to the web business capture page secures the potential leads’ contact information for further follow up in conversion and promotion activities.

A simple but effective lead generating engine can be created through Twitter via its dynamic marketing tools. Currently there are TweetLater and Twittertise options for an effective Twitter marketing campaign.

2) Developing meaningful conversations with Twitter contacts

As more Twitter followers come on board, it would be difficult to follow through all conversations or tweets. However, there are great filtering tools to shut out unnecessary distractions that prevent meaningful conversations with important Twitter contacts that would establish strong relations to an online business venture.

Twitter offers TweetDeck that functions to select preferred users and messages on tweeting activities for a clearer focus on Twitter marketing endeavors.

3) Reuse available blog content on Twitter

Those with great blog content can repost these on Twitter as part of a dynamic Twitter marketing strategy to reach new audiences. Twitter offers Twitter Feed that synergizes blog content with tweets that would be disseminated to tweet followers to direct more traffic back to the website.

4) Sourcing new business partners

Another potential Twitter marketing technique is the manipulation of Twitter tools Twellow and Twitter.grader.com that permit a view of top Tweeters in the market on any given word. These facilities make use of dynamic processing algorithms that allow the marketer to follow established and experienced Tweeters with a good reputation to be invited or considered as business partners.

These Twitter sources are excellent in adding value to any personal online business venture with potential circles of influences to be added to the potential lead database for the marketer.

5) Tracking outbound links

A tweet cannot exceed 140 characters. Hence, the online marketer who intends to manipulate Twitter marketing tools may want to consider Twitter’s bit.ly that keeps track of the number of clicks received to identify the effectiveness of the marketing campaign and strategies.

This Twitter tool is excellent in generating useful marketing metrics for the marketer to improve online marketing campaigns and strategies. The Twitter Tweetburner is useful in this manner.

The best deal about these Twitter marketing tools and tips is that they are available free for those who are interested in expanding their Twitter following.

Autopilot mode

Creative and innovative online marketers who want to incorporate cost effective Twitter marketing tools for generating leads with Twitter and strategies can consider automation means over manual options which can be quite time consuming.

Many auto pilot lead generation tools and processes are readily available in the market to speed up the generation and tracking activities of Twitter followers while ensuring a proactive follow through with important prospects to boost the online business. The market offers Automatic Twitter Traffic tool to activate an automatic management of Twitter following for greater marketing effectiveness. There is no lack of cost effective or free Twitter marketing tools and guides on the Internet to boost the online business quickly.

Twitter Marketing for Small Business Any enterprising entrepreneur can kick start a small business easily and quickly today with the myriad of powerful tools and resources on the Internet. Social media networks form a dynamic platform for small business owners to jump start their business online with the incorporation of social media tools and resources such as Facebook and Twitter.

Although Facebook is currently the more popular choice of online social media platform today with its millions of followers, Twitter is fast gaining momentum in popularity and number. This makes it a valiant contender for any small business enterprise today.

Benefits of Twitter Marketing for Small Business

There is no doubt that Twitter can be an awesome online business tool for small to large businesses as long as the business owner or marketer is determined to manipulate its features and resources insightfully. One of the huge benefits of using Twitter marketing is that it is free of charge. This feature helps any small business enjoy great savings on advertising and marketing activities in promoting its market visibility, especially when it is new to the market.

Twitter is a great marketing tool for today’s high tech market environment where most businesses are driven by progressive technologies and modern business solutions. Small business owners or marketers can engage a scheduling tool that automates Twitter marketing activities. HootSuite and Timely.is are two excellent Twitter scheduling tools that execute automatic scheduling effectively. Timely.is can send out tweets to a maximum reach quickly and automatically once the queue is set up by the marketer.

On the other hand, HootSuite schedules tweets according to the time periods preferred by the business owner or marketer with a scheduling update feature for other social media networks. It can create a search “stream” using preferred Twitter keywords to track brand and topics on Twitter. Rookies would find Twitter search very powerful and effective for their building up of business contacts. Moreover, these Twitter tools are great for monitoring brand effectiveness with real-time insight on branding.

Using Twitter to market can draw more attention to the small business in the marketplace to be better established. This real-time customer service tool allows a prompt response to customer queries which enhances market visibility of the business entity. Good publicity is generated as prompt services are viewed by consumers.

Enterprising Twitter Marketing features

The primary focus on Twitter is a constant engagement with customers to keep connected with regular tweets on interesting and meaningful topics. It is not about blasting out marketing messages for a hard sell. Strong and personal relations are essential in building up a dynamic Twitter marketing, especially for small businesses that are required to establish their worth in the marketplace in terms of prompt services and quality products.

Building good relationships with customers, related industry leaders and potential business partners via Twitter marketing is crucial to the success of a dynamic Twitter marketing campaign. Any small business today in any industry can achieve market stability in a short period of time after the initial setup with Twitter marketing. Twitter allows the business owner or marketer of small enterprises to connect with wider networks of like-minded audiences across the globe to boost business image, branding and operations.

Twitter offers enterprising marketing features that are modern, advanced, convenient and free in mainstream marketing environments to capture the best categories of audiences. It is possible to leverage on Twitter to build a strong customer list quickly. Short messages of less than 140 characters on Twitter respect consumers’ time and busy schedule where only relevant points and links are sent out.

Another enterprising Twitter feature is its free tool TweetLater which can create an automated tweet to all new followers in the form of a direct message on their Twitter page and personal email. This can serve as a welcome message and a good form of acknowledgement to new followers. A personal but short message with no nuance of a hard sell on this auto pilot feature serves to establish good links with new customers.

Proactive actions for Small Business

Small business owners or marketers need to take proactive actions to manipulate Twitter features for the best of Twitter marketing effects or outcome. Besides establishing a customer database with a short and welcoming message to new followers on Twitter, business owners or marketers need to continuously undertake certain proactive actions to keep drawing new followers in expanding the customer base. There must be a constant request to follow the business owner or marketer on Twitter.

This can only happen if there are interesting, relevant and useful information posted regularly to entice followers to stay connected and expecting for more. A host of creative information can be tweeted and posted; this includes inspirational quotes, tips, news and jokes that would enlighten followers. A link to the small business owner’s Facebook account would be ideal in boosting the enterprise market visibility that would capture the attention of top search engines for higher SERPs on the web business site.

Many online businesses tend to miss the golden opportunity to connect or win over potential leads on Twitter as they tried too hard to push their products and services regardless of how awesome the offerings may be. Modern consumers are not taken in by hard selling, but establishing good relationships with simple, light-hearted tweets that are fun and easy in life.

Twitter marketing can also be manipulated to seek out influential parties that can contribute to the further success of a small business in its expansion plans. Potential business partners can be identified through tweets that showcase like minded people who are interested in the business expansion.

Conclusion Twitter Marketing for Small Business 

Twitter marketing holds great potential for even the smallest business today with the wide array of tools and free resources available. It is easy to build a continuously expanding list of Twitter followers with a strong relationship that would boost business operations and growth in a short period of time.

Interesting information can be tweeted to like-minded people who can contribute to the business as partners, associates or authorities in various fields to post interesting tweets. Higher sales and multiple income streams can be formulated from a successful Twitter marketing campaign.