LotCon-News-Issue-3As a small business owner, you are probably thinking how can a social platform like Twitter impact my business?  What can I really say in 140 characters? If this sounds like something you would say – you could not be farther from the truth.

Social media has proven to be an effective marketing strategy for small businesses.  With the technology driven world we live in today, consumers expect all businesses (large and small) to be on social media and provide them with updates, specials and information at the press of a button.  Twitter is not just for teens, tycoons and celebrities – it is a marketing tool that can help grow your business – and many smart small business owners are using Twitter as one of their main online marketing tools in their tool belt.

The numbers are convincing. Twitter has been around since 2006 and has grown substantially.  Today, there are more than 284 million monthly active users, according to stats released by Twitter on their website.  With almost 500 million tweets sent per day, you can see why this is a powerful marketing tool for any small business owner.  As staggering as these stats may seem, you are probably asking yourself, how can Twitter help my business?  How to be Successful on Twitter? Here are just a few strategies you can implement to build your brand on Twitter:

  • Connect – With the number of active users on Twitter, it makes it one of the best places to look for and connect with potential customers. Small businesses that cater to a niche market find that they are able to connect with their existing customers and interact with new customers easily, allowing potential customers the opportunity to learn more about their business and their brand. And stay informed of sales, promotions & special events.
  • Brand Awareness – While the big brands do not need an introduction to get followers, small business owners need and want more people to know about their products and services. Twitter allows you to drip brand information on your followers.  Before you know it, you are recognizable, reliable and known for your brand to millions of followers.  Creating that trust with your followers is key in building lasting relationships with them, which will drive sales for your business.
  • Relationships – Positive relationships are the key to growing your business. Your Twitter followers will feel connected to you and your business as you make an effort to post updates and tweets that your customers will find interesting and helpful.  Value driven content is more powerful today than any other type of information presented.  There is a balance needed – keep your direct marketing or sales promotions to a minimum – too many ads can make you come across to your followers as pushy.
  • Informational Marketing – Introducing new products and services or making important announcements via Twitter has some great benefits. Not only is this a more cost effective way to release information on new products and services, but it also can potentially reach millions of people much faster than other marketing methods, such as print advertisement and even radio and television.
  • Immediate Feedback – many small businesses are using Twitter to monitor, survey and handle feedback from their customers. This is a very efficient tool in gathering your customers’ opinions and it allows you to respond quickly.  Responding to both positive and negative feedback, can set your small business apart from that big competitor down the street.  Managing your online reputation in a professional manner, creates a positive atmosphere with your followers.

So Twitter can be a very useful tool for small businesses in a multitude of ways.  Twitter can help you reach your consumers in ways that you never thought were possible.  Here’s a few examples of how a few twitter savvy businesses used Twitter to build their small business:

  • Coffee Groundz is a coffee shop in Houston, and was one of the first businesses to use Twitter for takeout orders. They fill their Twitter stream with promotions, upcoming events, pictures, and the announcement of their special flavor of the day.
  • Crème Brulee Cart was a small side business started by a carpenter. Within a very short period, this business owner learned that customers were finding the cart each day through Twitter.  As customers would stop by the cart, they would then tweet where the cart was and what they purchased.  This business owner quickly started using Twitter to post where the cart was located every day and what the daily flavors were.  Today, there are more than 20,000 followers on this Twitter account and the business owner was able to quit the carpentry business!
  • Roger Smith Hotel located in New York City needed an edge to compete against the big name hotels in Manhattan. Twitter provided this hotel an edge that no one could have seen.  After reaching out through Twitter to some online influencers and inviting them to stay during their next visit to NYC, the Roger Smith Hotel got exactly what it hoped for – happy guests that tweeted about their stay.  Word spread quickly and now they are consistently booked.  The hotel gives their Twitter followers special discounts and even has a special Twitter kiosk in their lobby to give them a special welcome.

Social media can be the driving tool for small businesses to develop awareness of its products and services.  As a small business, you are in the perfect position to use Twitter to your advantage and build your business to heights you never thought possible.  Maintain your values and remember the tips mentioned above.  Before you know it, your followers, and sales will increase.

Social media is not going away.  So don’t be one of those businesses that struggle and make the mistake of ignoring the potential of social media – especially Twitter. It’s one of the most economical ways you can increase your visibility and reach your audience.  Which is why it so popular among small businesses.  Make it a part of your marketing strategy for your small business – reach your audience quicker, and easier than ever before.


Social media is expanding beyond any Internet marketer’s imagination in promoting online businesses and drawing web traffic readily. Twitter is another emerging online marketing tool that can be manipulated to promote a blog.

Article Writing

Blogs were originally designed to be personal websites that display many personal articles dear to the blogger’s heart. However, with the onslaught of modern technologies and desperate Internet marketers in the market, blogs are now manipulated to draw web traffic to the business website.

Interesting articles that are related to the business, but in a soft-selling approach are posted in blogs regularly to attract potential leads to boost the online business. Quality blog articles are in high demand today if blogs are to be instrumental in attracting web traffic to the Internet business.

Such articles must be well written to contain fresh contents that are useful to web readers. Many effective blog articles do not contain any sales pitch, but useful advice that would benefit web readers in enhancing their life, lifestyle and character. However, the contents may be led back to the Internet marketer’s range of business products or services which are listed on the web business site. Hence, traffic is directed to the marketer’s business website to be converted to sales and profit.

High Market Exposure

There are many ways to generate a high market exposure of the online business through killer articles. This is a primary objective where quality articles focus on the target audience. Killer articles must be easy to read with no grammatical errors or typo mistakes that could spawn the wrath of meticulous readers.

Readers enjoy useful tips and helps in articles that would resolve their current issues or enhance their knowledge. Such articles can be put on a cyber debate or online forum where greater depth is indulged in for the best of solution.

Top quality articles naturally secure top page rankings with top search engines. It is a mark of distinction as the author cum marketer is known as a professional writer and expert in that particular forte.

Hence, it is crucial to ensure the best of keywords for the killer articles to be submitted to reputable listings and directories. A poorly worded title with great contents would miss the boat of success. Marketers need to engage the best of keyword search tools for the more popular keywords that would cause the article to keep popping up in front of the web readers when a search is executed.

Good articles that are worthy of a read must be proactively promoted on the Internet. Besides EzineArticle.com, social media sites such as Twitter can do great justice in promoting the articles.  Backlinks can also be employed to link back the article to the web business site for higher traffic.

It is crucial for Internet marketers to be visible and credible in their blogs, online chats or forums related to their niche and marketing focus.

Twitter Role

All walks of life in from teens to the elderly are jumping onto Twitter to expand their online social life. They are joining the millions of celebrities, employees, Internet marketers and companies in manipulating Twitter to promote their point of interest; it could be their public image if they are celebrities or sales and profits for Internet marketers and corporations.

Twitter is enjoying higher user membership today since its market presence. Hence, there is great potential in securing more market exposure as well as web traffic to the web business site. Prospective leads can be generated via Twitter from its vast number of members and users today.

Twitter is rising up as the ultimate social networking site ready to surpass Facebook. This online community offers constant open communication channels for online interactions from even the most unlikely party to be a business prospect. Twitter does what Facebook and Myspace do; and more in terms of online communication with a strong marketing focus to benefit Internet marketers and online business owners.

Getting Started on Twitter

As more and more blogs crowd the Internet, it is difficult to attract the right traffic to the marketer’s business website unless a different strategy is adopted. This calls for the use of Twitter in promoting the blog to draw traffic to the web business site.

Setting up a Twitter account is simple and fast; complete with a profile and preferences that identifies the owner. A new cyberspace community is easily established once the Twitter user is operational with a personal Twitter handle which can be any name.

Well written articles can be fed through established article directories such as EzineArticles.com. The proper setting up of an account in EzineArticles.com allows the user to create another personal profile on its platform for a wider outreach. Various URLs can be included to various areas such as Twitter to get the ball rolling.

EzineArticles.com automatically updates the user’s status on their Twitter accounts when their articles are approved for posting. Use Twitter to promote via Ezine articles, make the marketing task relatively simple as “two birds are killed with one stone.”

The blogger or Internet marketer must start following other Twitter users to gain a market presence in that cyber community. Soon enough, there would be others following the blogger if quality articles are posted regularly to impress the crowd. The large Twitter crowd makes it easy to follow those who fit the Internet marketer’s potential leads description without wasting further time and effort for establishing strong relations before promoting the business directly.

Time must be allotted for tweeting every day to stay in the loop of the Twitter community. A lighter side of tweets is highly encouraged to draw more followers on Twitter. Links to the blog articles or web business page can be included at the right tweet moments. Unique and interesting tweets would draw more tweets to strengthen the relationships before sales pitches are accepted.

Fun updates would win more tweets with more inquiries that could open doors of business opportunities for the Internet marketer. It is an excellent business approach to manipulate and use Twitter to promote the business via quality blogs.