LotCon News Nr.5Social media is one of the best ways to promote your local business. The likes of Twitter has been the backbone of many service and product providers, but only those who have used their account strategically. Simply opening a Twitter account and tweeting isn’t going to get you the results you’re looking for. So let’s see how leveraging Twitter can boost your local business conversion.

Use the Search-A-Lot Feature on Twitter

This feature can be quite advantageous for you if you use it properly. The advanced search on Twitter will allow you to refine your keywords to be location-specific. In the field that says “Near this place”, you can insert your city name, along with the keywords you believe your prospects are searching for. You’ll likely have to try out different keyword variations before you find the perfect ones. Once you have found keywords that dozens are people are tweeting about, you can save it.

Social Media is All About Networking

Of course, you want to focus your time networking with local influencers, rather than with just any ol’ person. You want to get to know other businesses that are being seen and heard by people in your city. One way to find out who these influencers are is to use Tweet Grader’s Top Twitter Cities list. Click on your city and you’ll generate a list of the most active accounts in your town. Don’t worry so much about finding those who are in your target market — it’s all about getting known on Twitter locally.

Knowing Your Competition is Key

You can’t beat your competitors if you don’t know who they are. If you truly want to top your competitors, you have to know their prices, strategies and customers. One way to get these details is to keep track of competition by using Twitter. You’ll see what they’re up to,so you can counter their actions in a timely manner.

Let Your Customers Know You’re on Twitter

A lot of local businesses fail to let their customers know that they’re on Twitter. You can let them know by placing it on your receipts, posting up signs in your business and put it on your Web site and business cards. As word spreads, your customers will follow you, and their friends and family may follow you as well.

Write Content that is Fresh, Not Self-Promoting

A lot of local businesses use Twitter to advertise their articles and blog posts. Even if you are just simply posting tweets, as a general rule of thumb, you should keep to a 70:30 ratio. This means 70 percent of your tweets should be to engage people and the other 30 percent can be promotional. No one wants to be advertised to all of the time, so keep that in mind when developing your social media strategy.

Choose a Memorable Username

The username you choose for your Twitter account should be compelling, not too long and unique. Everything about Twitter is short and sweet, so keep that in mind. With a shorter username, people will be able to share your content without going over the max character limit set by Twitter. Also, you should keep your usernames consistent across all social media networks, so that people can easily find and identify you. Also, in your profile, include a business description and a link to your Web site. The photo you choose should be a professional one, or a business logo.

Tweet with Personality and a Strategy

Jumping into Leveraging Twitter without a sound marketing strategy will have you jumping through hoops to get attention. All you really have to do is engage with other users by jumping into conversations and tweeting things that people would be interested in sharing or commenting on. Your tweets should be authentic and have personality, so that it feels like a person, rather than a brand.

Another formula you can use, other than the 70/30 rule is to do 1/3 tweets, 1/3 replies or retweets and1/3 self-promotion or links. To learn when the best times are to tweet, you can use Followerwonk to see your followers’ most active times.

Follow Others and They’ll Return the Favor

A great way to get more followers for your Twitter account is to follow others. You can use the advanced search feature to find people you know, as well as individuals in certain fields. You don’t only have to follow influencers — after all, your customers are the ones you want to get attention from, so look for people in your area who are tweeting about your type of services and start to follow them and they just might return the favor.

Monitor Your Account with a Twitter Management App

When your account really starts to become active, you may need some help keeping an eye on things and ensuring that your consistency remains intact. With Twitter management apps, this is made easier. For instance, you can use Tweetdeck or Hootsuite, which allow you to segment your followers into categories like prospects, customers, VIPs and influencers. Then you can have notifications setup for when people tweet certain keywords. If you don’t have time to jump on Twitter throughout the day or every day, you can schedule your tweets in advance as well.

Learn the Language of Twitter

You want to fit in with your followers, so try and learn the syntax and tone of the folks you are engaging with. Listen to their tweets to get an idea of the type of language they use and if they are big on Internet slang. This will allow you to connect better with them when you post tweets. Understanding what hashtags and how RT (retweet) is used is also important.

Grow Your Local Business with Levering Twitter

When you use Leveraging Twitter the right way, it can help you to grow your local business gradually. Of course, this alone won’t do the trick, but it should be included in your overall marketing strategy. There are other social media accounts you can work into this method, giving you broader reach and higher chances of gaining loyal followers.

LotCon-Social-Media-Twitter280Social media is becoming a widely exploited platform for aggressive businesses today that recognize its powerful potential in organic leads generation. With the millions of users and subscribers as potential business leads, it is hardly surprising to note the increasing popularity of social media networks as a preferred marketing platform.

Moreover, there is a host of exciting and cheap social media monitoring tools available in the market to measure the activity or marketing engagement a business indulges in. This is great for businesses to know the effectiveness of their marketing endeavors on social media.

Twitter Marketing Monitoring

Internet marketers who indulge in social media marketing need to monitor the effectiveness of their marketing strategy and campaign for optimal results to be achieved. Twitter is one of the preferred social media networks that permit online marketing through its active users or subscribers whom marketers manipulate as potential business leads.

Besides an online social communication platform, marketers could manipulate Twitter in their marketing endeavors effectively to win more potential leads and customers to boost business and bottom lines. Many Twitter activities should be monitored by the marketer for greater effectiveness to the business; these include number of tweets, followers, re-tweets, mentions, replies, following tweets and reviews. Marketers engaging Twitter marketing should also keep track of market sentiment which reflects the consumer behavior and needs through social media comments.

Effective Monitoring Tools

Effective social media monitoring tools are readily available depending on the skills of marketers in deployment and interpretation. Measuring relevant Twitter activities empower marketers with up-to-date information about customer requirements and buying behavior to tweak their marketing campaigns and strategies appropriately without wasting time and effort.

One simple Twitter marketing monitoring tool is to track the number of inbound referrals to the web business site. This number is a good indication of the brand or business credibility in the market where the right crowd is targeted and response to the marketing campaign implemented.

The marketer who has this information would know where and what type of traffic is generated to optimize its results in the future. A social media tracking system with the proper analytics tools could also be implemented in monitoring the effectiveness of Twitter marketing.

One of the more useful monitoring tools is Google Analytics where a simple account could track many of the desired statistics for better marketing and management decisions. Marketers could also consider Google URL Builder, which is another fabulous measuring tool in social media marketing engagements. This URL Builder works similarly to Google Analytics where marketers could secure a quick insight into their social media link performance in generating traffic.

A simple spreadsheet program like Google Docs or Excel spreadsheet is also useful in monitoring Twitter marketing activities engaged by the marketer. This spreadsheet tool is able to monitor the number of business prospects and customers that come on Twitter besides the number of clicks on links, tweets, re-tweets and mentions.

Benefits from Measurement Activities

Marketers who recognize the need to monitor the development of their business brand would implement the appropriate measuring activities as often as possible. The bottom line is to create enough hype and buzz about the business brand and products/services on Twitter to generate a viral effect across the Internet.

The viral effect of Twitter marketing is only possible as marketers monitor the success of their marketing campaigns and strategies which should be fine tuned or improved for greater success. Careful planning and tracking of every tweet and lead generation would reveal the dynamics of the marketing campaign that would bring on more success.

Twitter is one of the many popular social media networks that could be manipulated as effective marketing platforms with plenty of tracking tools to reach the business objective. It is easy to manipulate in dynamic Internet marketing strategies with plenty of tracking tools for the best results.

The cost of Twitter marketing is very low for new or small business entrepreneurs or marketers, especially with proper planning of marketing campaigns. Advanced technologies in the market offer many options in tracking and measuring tools at different pricing and quality. It is up to the different marketers and business entrepreneurs to decide what fits their business plans and objectives.

Tracking Components

Effective tracking and measurement tools would bring about more accurate data and information that would boost business branding and market visibility quickly. There may be many components which require proper tracking that would boost the business bottom line and meet its objectives.

Marketers would want to track the number of clicks on the links attached in a marketing campaign to monitor their effectiveness. They may also want to track the number of opt-ins for the mailing list and the conversion rates to identify their marketing campaign strategy and its appeal.

The right tracking tools could also monitor the number of potential leads that actually opened up follow-up mails sent by the marketer personally or through an auto-responder system. The data would confirm the better approach to woo and establish strong relations with the potential leads and customers for stronger business activities.

Dynamic tracking tools could identify the number of call-to-action leads and the marketing campaign these leads came through from. The loyalty of customers could also be tracked by the duration of their commitment to the brand and business besides the amount of purchases as well as the kinds of purchases made throughout their membership.

Another crucial tracking component is the cost incurred in each marketing campaign and the bottom line figures in the annual budget to establish the feasibility of these campaigns. It is crucial for the business to identify cost matters and figures to ensure a solid cash flow that would keep the business afloat in the market for a long time. The operation cost should not be too high that would eat in on the profit margins that would keep the business viable.


Although Twitter marketing is a dynamic marketing strategy for marketers, it is more effective if proper measuring and tracking is executed on its activities to benefit the business further.