Social media is expanding beyond any Internet marketer’s imagination in promoting online businesses and drawing web traffic readily. Twitter is another emerging online marketing tool that can be manipulated to promote a blog.

Article Writing

Blogs were originally designed to be personal websites that display many personal articles dear to the blogger’s heart. However, with the onslaught of modern technologies and desperate Internet marketers in the market, blogs are now manipulated to draw web traffic to the business website.

Interesting articles that are related to the business, but in a soft-selling approach are posted in blogs regularly to attract potential leads to boost the online business. Quality blog articles are in high demand today if blogs are to be instrumental in attracting web traffic to the Internet business.

Such articles must be well written to contain fresh contents that are useful to web readers. Many effective blog articles do not contain any sales pitch, but useful advice that would benefit web readers in enhancing their life, lifestyle and character. However, the contents may be led back to the Internet marketer’s range of business products or services which are listed on the web business site. Hence, traffic is directed to the marketer’s business website to be converted to sales and profit.

High Market Exposure

There are many ways to generate a high market exposure of the online business through killer articles. This is a primary objective where quality articles focus on the target audience. Killer articles must be easy to read with no grammatical errors or typo mistakes that could spawn the wrath of meticulous readers.

Readers enjoy useful tips and helps in articles that would resolve their current issues or enhance their knowledge. Such articles can be put on a cyber debate or online forum where greater depth is indulged in for the best of solution.

Top quality articles naturally secure top page rankings with top search engines. It is a mark of distinction as the author cum marketer is known as a professional writer and expert in that particular forte.

Hence, it is crucial to ensure the best of keywords for the killer articles to be submitted to reputable listings and directories. A poorly worded title with great contents would miss the boat of success. Marketers need to engage the best of keyword search tools for the more popular keywords that would cause the article to keep popping up in front of the web readers when a search is executed.

Good articles that are worthy of a read must be proactively promoted on the Internet. Besides, social media sites such as Twitter can do great justice in promoting the articles.  Backlinks can also be employed to link back the article to the web business site for higher traffic.

It is crucial for Internet marketers to be visible and credible in their blogs, online chats or forums related to their niche and marketing focus.

Twitter Role

All walks of life in from teens to the elderly are jumping onto Twitter to expand their online social life. They are joining the millions of celebrities, employees, Internet marketers and companies in manipulating Twitter to promote their point of interest; it could be their public image if they are celebrities or sales and profits for Internet marketers and corporations.

Twitter is enjoying higher user membership today since its market presence. Hence, there is great potential in securing more market exposure as well as web traffic to the web business site. Prospective leads can be generated via Twitter from its vast number of members and users today.

Twitter is rising up as the ultimate social networking site ready to surpass Facebook. This online community offers constant open communication channels for online interactions from even the most unlikely party to be a business prospect. Twitter does what Facebook and Myspace do; and more in terms of online communication with a strong marketing focus to benefit Internet marketers and online business owners.

Getting Started on Twitter

As more and more blogs crowd the Internet, it is difficult to attract the right traffic to the marketer’s business website unless a different strategy is adopted. This calls for the use of Twitter in promoting the blog to draw traffic to the web business site.

Setting up a Twitter account is simple and fast; complete with a profile and preferences that identifies the owner. A new cyberspace community is easily established once the Twitter user is operational with a personal Twitter handle which can be any name.

Well written articles can be fed through established article directories such as The proper setting up of an account in allows the user to create another personal profile on its platform for a wider outreach. Various URLs can be included to various areas such as Twitter to get the ball rolling. automatically updates the user’s status on their Twitter accounts when their articles are approved for posting. Use Twitter to promote via Ezine articles, make the marketing task relatively simple as “two birds are killed with one stone.”

The blogger or Internet marketer must start following other Twitter users to gain a market presence in that cyber community. Soon enough, there would be others following the blogger if quality articles are posted regularly to impress the crowd. The large Twitter crowd makes it easy to follow those who fit the Internet marketer’s potential leads description without wasting further time and effort for establishing strong relations before promoting the business directly.

Time must be allotted for tweeting every day to stay in the loop of the Twitter community. A lighter side of tweets is highly encouraged to draw more followers on Twitter. Links to the blog articles or web business page can be included at the right tweet moments. Unique and interesting tweets would draw more tweets to strengthen the relationships before sales pitches are accepted.

Fun updates would win more tweets with more inquiries that could open doors of business opportunities for the Internet marketer. It is an excellent business approach to manipulate and use Twitter to promote the business via quality blogs.

Twitter is the new kid on the block with great potentials for the innovative Internet marketer and business owners who want more twitter traffic to their web business sites. It is an excellent platform to generate a wider market exposure for online businesses.

The rising popularity of Twitter is bound to draw in the desired massive twitter traffic to the web business site continually when the platform is utilized correctly and innovatively.

Cost Effective Tool

Twitter displays the power to secure high volumes of followers with simple tweets. The tweet message may be limited in terms of number of characters permitted, but the right words bring on great dynamics for an Internet marketer.

This powerful marketing tool allows real-time information to be gathered and shared instantaneously amongst thousands of others on the same platform. The short tweets can be sent off easily and quickly from one source to another to reach the masses. Internet marketers and online business owners are banking on this dynamic feature to forward their business offerings through Twitter with the right tweets.

No extra cost is incurred when utilizing Twitter in reaching others. It encompasses viral marketing where one forwards the tweet message to another who forwards it to the third and so forth. The net of dispersion spreads like wildfire with short simple messages.

Great masses of traffic can be procured easily through a few tips that could be engaged easily by Internet marketers and online business owners.

Tips and Hints

Many things can be done to make a tweet message more attractive. Visitors are attracted to a cool background on a Twitter page. The Twitter username must be easy to remember with relevance and an interesting bio. Customized backgrounds for a Twitter page are also possible from various sites on the Internet.

Hundreds of traffic can be generated on Twitter if the post is interesting and relevant to the followers. This would attract followers, potential leads and business investors who are always on the prowl for great ideas and investment possibilities.

Valued tweets can include links to helpful and refreshing content that would benefit readers. This could include new product or service announcements, special offers and product coupon codes.

Traffic would not be automatically generated without effort. The Internet marketer or business owner needs to be proactive in generating Twitter traffic. This happens with the simple step of following reputable tweet sources while building up a personal clan of followers. These reputable sources are authority figures on Twitter with long lists of loyal followers. Personal reputation would develop on Twitter to grow a personal base of followers over time.

Another key factor in generating hundreds of traffic to the web business page via Twitter is encouraging tweets to be re-tweeted. This would generate a viral tweet that would reach the masses. An active account is required with interesting content that would cause a viral marketing effect through re-tweeting. Such an attempt must be well planned and implemented properly for the best effect.

This would require the implementation of SEO to optimize tweets and websites where dynamic link baits are generated. These are links to compelling content of tweets which are quickly forwarded by followers. Tweets with such links help to promote the online business quicker as it is very convenient to click on the link.

The best time to tweet would be prime times, which are periods when Twitter users are online. This may be dependent on the time zones which Internet marketers would need to be aware of to secure their targeted audience on the Twitters.

High traffic can be encouraged when proper connections are made by Twitter followers on a regular basis. This establishes the relationship between followers to heed tweets from one another. It is essential to respond to followers’ tweets and seek their opinions from time to time in establishing the relationship of trust and respect.

Re-tweeting good posts would increase the number of followers on Twitter while others would also do likewise with favorable posts from the source. This is the law of reciprocity.

Twitter is excellent in generating leads for any online or offline business when manipulated properly. However, it may not be effective with certain marketing strategies unless a strong customer base is already established. Followers should be set on the Internet marketer’s mailing list for a closer following and building of relations to enhance the loyalty factor in customers.

Benefits in Using Twitter

Twitter is the rising star of social media networks. Its popularity has spiked phenomenon in recent months. The young and the old as well as the professionals are using Twitter to promote their personal and corporate interests.

It is easy to identify the right audience to fuel any online business via Twitter that offers a full spectrum of potential leads. There is no cost involved in using Twitter to generate hundreds of visitors a day to the web business site. This can be done with the proper marketing plan that is executed professionally.

Twitter is dynamic in creating the desired business exposure and traffic in the right markets quickly and easily. This social media platform can generate massive volumes of leads to keep the business growing healthily for some time.

Twitter is poised to be the greatest social networking site that benefits Internet marketing businesses. Its features are designed to focus on securing the best market exposure for any online business with hoards of traffic efficiently besides the normal photo sharing and online chats which Facebook and other social media sites offer.

A simple implementation within minutes makes Twitter ideal as a social media networking site. The account is free for all as long as a valid email is available. Insert a photo to be identified and start following certain Twitter sources.

There is no need to spend all day on Twitter to gain sufficient traffic to fuel the business. Many sites are available to give further information on how to use Twitter Traffic effectively for the high traffic that is desired for any business today.

Twitter is one of those things that nearly everyone knows about but almost no one seems to understand. You hear about it everywhere, and yet it is not nearly as big as Facebook. That, however, is the true beauty and power of social media as a whole – simple, user-friendly tools that can potentially help you expand your offline business efficiently and effectively. Ironically, even though Twitter looks like a status update box with a limited number of keystroke entries, it is extremely powerful if you know how to use it. Here is a list of four tips to using Twitter:

  1. LISTEN to your audience: Listening always comes first. Just like developing a relationship in person, the most important thing you can do in the beginning is to listen. With Twitter, start using Twitter Search immediately after you sign up to get feedback on your name, the name of your business or company, and words that are related to what you do. This will give you an idea about who is talking and, more importantly, where the action is.
  2. IDENTIFY with your audience: While listening to what people are saying, find things that connect your audience to you. It doesn’t have to be business related – and in all honesty, it shouldn’t be. The first step to developing a successful business, both on and offline, is building successful relationships. Also, put a picture on your profile so people know who they are dealing with.
  3. SHARE with your audience: Post pictures of yourself when you meet high-profile people in your community or attending important events. Link your updates with relevant news stories to start a conversation and keep your audience engaged. Talk about other Twitter members in your community so people see that you are a valuable friend to have. It’s okay to remind people that you sell products or offer services, but it is better have them do it for you.
  4. TALK with your audience: While you are probably using Twitter to communicate with business contacts, if you want to earn their respect you need to talk about whatever is relevant to them. Comment on other people’s tweets including their links and media posts. ReTweet what your follower’s post to show that you are paying attention and that you respect what they have to say. While sharing your business reminds people of what you do offline, talking with people reminds them that you are human (and inversely that you know they are human).


Fred Lotgering is a professional Internet Marketing consultant working from multiple locations around the world. He is dedicated to help to grow small and medium sized businesses by offering a variaty of Internet Marketing tools! He is the owner of LotCon. (“LotCon” comes from Lotgering Consultancy). LotCon is registered in the Netherlands, soon also in Brazil). For more products suitable for “YOUR” business please go to:
LotCon Biz Solutions Blog

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Are you a business owner? You have a website or blog?

Whether you sell a product or service, internet marketing must be done. To generate business income through your website or blog, you must first drive traffic to your website or blog. There are many ways for you to do this. Advertising is a costly way. Using Social networking is another FREE way. Twitter is a social media site embracing business. Juts to make a point, all CNN reporters do have an active Twitter account. Not just for fun, for improving their business.

What is Twitter
Before going into the benefits of marketing your business with Twitter, first understand what Twitter is. Twitter is a social networking website that also acts as a micro-blog. After signing up for a Twitter account, you develop a list of contacts. These are individuals you want to follow or receive updates from. Many will return the favor, becoming followers of your updates. There are no limits on how many messages you can send; however, there is a 140 character limit. Updates, otherwise known as Tweets, are sent through instant messaging, mobile web applicat ions, RSS feeds, Facebook, and the Twitter website.

How to use Twitter
By performing a search on, you will see the latest Tweets on the subject your enter. xample if you are interested in hair loss products, just type into the search box: hair loss products. Or: cooking books. You get the picture. Use some searches about your own products and services. The key to using Twitter as a marketing tool is to advertise without really advertising. Respond to Tweets found on that fits the subject of your website, blog, product or service. Occasionally send business updates to your friends. Highlight your new blog post, summarize a product you are selling, provide a discount code or announce a new service. You should also reply regular to members that you follow.

Benefits of Marketing YOUR Business with Twitter:

1. You can generate traffic.
Whether you sell a product or service, either directly or indirectly, you need to drive traffic to your business website. You can easily do so with Twitter. You can embed a link in your tweet. Did you recently update your blog? If so, share a miniscule summary of your post on Twitter and then provide a link to the post (use keywords….).

2. You can generate interest.
Next to generating traffic to your website or blog, you should also generate interest. There are varies ways to do so. Start with creating catchy Tweets. If you sell a product, don’t just instruct people to buy your product, but ask for their feedback. Ask how it can help them in the use. Then post something on the feedback you received. Then ask your followers to forward information on your product to their
contacts. When you be able to create a catchy message on product or service, it helps to generate more interest on Twitter.

3. You can get feedback.
As stated in previous benefit, a great way to subtly increase traffic to your website or blog is to ask for feedback. By providing a link, you will not only get website traffic, but you will also get what you asked for, feedback. For example, do you sell great products, but are your prices too high? Twitter members will let you know. Just ask bold questions, induce the need to respond.

4. You can update customers.
When connecting with customers, you might ask them subscribe to your newsletters. But you can also use Twitter for updates or newsletters. Just get a link to an update article on your website or blog. You can share promotional codes, discount coupons, new product releases, and so on. Consider even multiple accounts (certainly one for business and personal use)

and last, but not least…..

5. You can make sales.
Regardless of whether you sell a product or a service, a sale will generate income. By increasing visitors to your website, you increase your chances of making a sale. You can go a step farther by making contacts that are within your targeted market. For example, do you sell children books? If so, your target market is parents. Perform a search on to find posts that focus on parenting. You can offer a response that leads to your website, increasing your chances of making a sale.

Get Indexed Using Twitter

Did you know that you could use Twitter to be found in the search engines? That’s correct. Twitter is for more than just talking to your friends about what you are eating for dinner. Simply by answering the seemingly pointless question of “Whatcha doin’?”, you can help your website be found on the search engines.

Well, you might ask; how can I use Twitter to be found on the search engines like Google? That’s a great question. I’m so glad you asked that.

Many people wonder how they’re going to do that when they sign up to join Twitter. Many people can’t believe that all they have to do is type in the answer to a simple question and they’ll be found on the search engines. In this article you’ll discover ways you can use Twitter to help your website be found in the search engines.

One way that you can use your social media profile to be found is to populate your profile with the keywords you wish to be found in.

For example, if you are a virtual assistant, you want people to see the word virtual assistant in your profile. If you’re a writer, be sure you put the word writer in your profile. The more words related to what you do, the easier it will be for the people searching for you to find you. Also, if you have a particular niche that you serve, be certain to include that niche in your profile as well. People looking for that niche will use that keyword in their search. Also be sure to include your website url in your profile. Ideally this will be some type of opt in list so you can collect people’s email address. This is important because you still want to be able to connect with these people should something bad happen to Twitter.

Additionally you want to make sure that the information you are posting to your profile is information that is relevant to your niche. In other words, if you write for small businesses, be sure to post information related to small business. This helps you to be seen as an authority figure in your subject matter or area of expertise. Also, this type of information gets retweeted a lot. If at all possible, post relevant resources and content on your website and then post the link to that content on Twitter. That is a great way to get your website noticed by the search engine.

Twitter is an outstanding tool to use to get your website found in the search engines. Follow the steps mentioned above and you’ll be well on your way to being a Twitter rock star! Oh yeah, and you’ll be getting lots and lots of search engine love, too.

If you do list marketing via email, one of the most important statistics is the open rate, right?  You need to have a good idea of how many of your recipients are actually opening those emails.

Twitter marketing, in some ways, emulates list marketing.  People opt-in to your Tweets and you send them out, at least occasionally trying to drive traffic to one of your web properties.

The problem is that you have no idea how many people are actually ever seeing the Tweets.  You can check your traffic numbers to find out how many visitors you’re getting as a result of a Tweet, but there’s no good way to track the “open” or “delivery” rate of your Tweets.

That might mean that two different things make sense when marketing via Twitter.  First, you might want to repeat the same Tweet at a few different times, to increase exposure (while still staying on the right side of the “don’t spam the system”).  Second, it may pay to go after a larger volume of followers than you might believe necessary in order to increase the traffic-pulling effect of your Tweets.

When you don’t know about delivery rates, things get trickier, don’t they?