Twitter Traffic Archives

Four Ways Twitter Can Help Your Offline Business

Wednesday, May 4th, 2011 at 23:04  
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Twitter is one of those things that nearly everyone knows about but almost no one seems to understand. You hear about it everywhere, and yet it is not nearly as big as Facebook. That, however, is the true beauty and power of social media as a whole – simple, user-friendly tools that can potentially help you expand your offline business efficiently and effectively. Ironically, even though Twitter looks like a status update box with a limited number of keystroke entries, it is extremely powerful if you know how to use it. Here is a list of four tips to using Twitter:

  1. LISTEN to your audience: Listening always comes first. Just like developing a relationship in person, the most important thing you can do in the beginning is to listen. With Twitter, start using Twitter Search immediately after you sign up to get feedback on your name, the name of your business or company, and words that are related to what you do. This will give you an idea about who is talking and, more importantly, where the action is.
  2. IDENTIFY with your audience: While listening to what people are saying, find things that connect your audience to you. It doesn’t have to be business related – and in all honesty, it shouldn’t be. The first step to developing a successful business, both on and offline, is building successful relationships. Also, put a picture on your profile so people know who they are dealing with.
  3. SHARE with your audience: Post pictures of yourself when you meet high-profile people in your community or attending important events. Link your updates with relevant news stories to start a conversation and keep your audience engaged. Talk about other Twitter members in your community so people see that you are a valuable friend to have. It’s okay to remind people that you sell products or offer services, but it is better have them do it for you.
  4. TALK with your audience: While you are probably using Twitter to communicate with business contacts, if you want to earn their respect you need to talk about whatever is relevant to them. Comment on other people’s tweets including their links and media posts. ReTweet what your follower’s post to show that you are paying attention and that you respect what they have to say. While sharing your business reminds people of what you do offline, talking with people reminds them that you are human (and inversely that you know they are human).

 

Fred Lotgering is a professional Internet Marketing consultant working from multiple locations around the world. He is dedicated to help to grow small and medium sized businesses by offering a variaty of Internet Marketing tools! He is the owner of LotCon. (“LotCon” comes from Lotgering Consultancy). LotCon is registered in the Netherlands, soon also in Brazil). For more products suitable for “YOUR” business please go to:
LotCon Biz Solutions Blog

Article Source: http://EzineArticles.com/?expert=Fred_Lotgering

Article Source: http://EzineArticles.com/6232887

 


Use Twitter Marketing for Your Business

Tuesday, April 19th, 2011 at 01:03  
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Are you a business owner? You have a website or blog?

Whether you sell a product or service, internet marketing must be done. To generate business income through your website or blog, you must first drive traffic to your website or blog. There are many ways for you to do this. Advertising is a costly way. Using Social networking is another FREE way. Twitter is a social media site embracing business. Juts to make a point, all CNN reporters do have an active Twitter account. Not just for fun, for improving their business.

What is Twitter
Before going into the benefits of marketing your business with Twitter, first understand what Twitter is. Twitter is a social networking website that also acts as a micro-blog. After signing up for a Twitter account, you develop a list of contacts. These are individuals you want to follow or receive updates from. Many will return the favor, becoming followers of your updates. There are no limits on how many messages you can send; however, there is a 140 character limit. Updates, otherwise known as Tweets, are sent through instant messaging, mobile web applicat ions, RSS feeds, Facebook, and the Twitter website.

How to use Twitter
By performing a search on http://search.twitter.com/, you will see the latest Tweets on the subject your enter. xample if you are interested in hair loss products, just type into the search box: hair loss products. Or: cooking books. You get the picture. Use some searches about your own products and services. The key to using Twitter as a marketing tool is to advertise without really advertising. Respond to Tweets found on http://search.twitter.com/ that fits the subject of your website, blog, product or service. Occasionally send business updates to your friends. Highlight your new blog post, summarize a product you are selling, provide a discount code or announce a new service. You should also reply regular to members that you follow.

Benefits of Marketing YOUR Business with Twitter:

1. You can generate traffic.
Whether you sell a product or service, either directly or indirectly, you need to drive traffic to your business website. You can easily do so with Twitter. You can embed a link in your tweet. Did you recently update your blog? If so, share a miniscule summary of your post on Twitter and then provide a link to the post (use keywords….).

2. You can generate interest.
Next to generating traffic to your website or blog, you should also generate interest. There are varies ways to do so. Start with creating catchy Tweets. If you sell a product, don’t just instruct people to buy your product, but ask for their feedback. Ask how it can help them in the use. Then post something on the feedback you received. Then ask your followers to forward information on your product to their
contacts. When you be able to create a catchy message on product or service, it helps to generate more interest on Twitter.

3. You can get feedback.
As stated in previous benefit, a great way to subtly increase traffic to your website or blog is to ask for feedback. By providing a link, you will not only get website traffic, but you will also get what you asked for, feedback. For example, do you sell great products, but are your prices too high? Twitter members will let you know. Just ask bold questions, induce the need to respond.

4. You can update customers.
When connecting with customers, you might ask them subscribe to your newsletters. But you can also use Twitter for updates or newsletters. Just get a link to an update article on your website or blog. You can share promotional codes, discount coupons, new product releases, and so on. Consider even multiple accounts (certainly one for business and personal use)

and last, but not least…..

5. You can make sales.
Regardless of whether you sell a product or a service, a sale will generate income. By increasing visitors to your website, you increase your chances of making a sale. You can go a step farther by making contacts that are within your targeted market. For example, do you sell children books? If so, your target market is parents. Perform a search on http://search.twitter.com to find posts that focus on parenting. You can offer a response that leads to your website, increasing your chances of making a sale.


Get Indexed Using Twitter

Saturday, August 1st, 2009 at 01:27  
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Did you know that you could use Twitter to be found in the search engines? That’s correct. Twitter is for more than just talking to your friends about what you are eating for dinner. Simply by answering the seemingly pointless question of “Whatcha doin’?”, you can help your website be found on the search engines.

Well, you might ask; how can I use Twitter to be found on the search engines like Google? That’s a great question. I’m so glad you asked that.

Many people wonder how they’re going to do that when they sign up to join Twitter. Many people can’t believe that all they have to do is type in the answer to a simple question and they’ll be found on the search engines. In this article you’ll discover ways you can use Twitter to help your website be found in the search engines.

One way that you can use your social media profile to be found is to populate your profile with the keywords you wish to be found in.

For example, if you are a virtual assistant, you want people to see the word virtual assistant in your profile. If you’re a writer, be sure you put the word writer in your profile. The more words related to what you do, the easier it will be for the people searching for you to find you. Also, if you have a particular niche that you serve, be certain to include that niche in your profile as well. People looking for that niche will use that keyword in their search. Also be sure to include your website url in your profile. Ideally this will be some type of opt in list so you can collect people’s email address. This is important because you still want to be able to connect with these people should something bad happen to Twitter.

Additionally you want to make sure that the information you are posting to your profile is information that is relevant to your niche. In other words, if you write for small businesses, be sure to post information related to small business. This helps you to be seen as an authority figure in your subject matter or area of expertise. Also, this type of information gets retweeted a lot. If at all possible, post relevant resources and content on your website and then post the link to that content on Twitter. That is a great way to get your website noticed by the search engine.

Twitter is an outstanding tool to use to get your website found in the search engines. Follow the steps mentioned above and you’ll be well on your way to being a Twitter rock star! Oh yeah, and you’ll be getting lots and lots of search engine love, too.


Twitter Delivery Rates: The Great Unknown

Tuesday, July 7th, 2009 at 21:57  
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If you do list marketing via email, one of the most important statistics is the open rate, right?  You need to have a good idea of how many of your recipients are actually opening those emails.

Twitter marketing, in some ways, emulates list marketing.  People opt-in to your Tweets and you send them out, at least occasionally trying to drive traffic to one of your web properties.

The problem is that you have no idea how many people are actually ever seeing the Tweets.  You can check your traffic numbers to find out how many visitors you’re getting as a result of a Tweet, but there’s no good way to track the “open” or “delivery” rate of your Tweets.

That might mean that two different things make sense when marketing via Twitter.  First, you might want to repeat the same Tweet at a few different times, to increase exposure (while still staying on the right side of the “don’t spam the system”).  Second, it may pay to go after a larger volume of followers than you might believe necessary in order to increase the traffic-pulling effect of your Tweets.

When you don’t know about delivery rates, things get trickier, don’t they?