Did you know that you could use Twitter to be found in the search engines? That’s correct. Twitter is for more than just talking to your friends about what you are eating for dinner. Simply by answering the seemingly pointless question of “Whatcha doin’?”, you can help your website be found on the search engines.

Well, you might ask; how can I use Twitter to be found on the search engines like Google? That’s a great question. I’m so glad you asked that.

Many people wonder how they’re going to do that when they sign up to join Twitter. Many people can’t believe that all they have to do is type in the answer to a simple question and they’ll be found on the search engines. In this article you’ll discover ways you can use Twitter to help your website be found in the search engines.

One way that you can use your social media profile to be found is to populate your profile with the keywords you wish to be found in.

For example, if you are a virtual assistant, you want people to see the word virtual assistant in your profile. If you’re a writer, be sure you put the word writer in your profile. The more words related to what you do, the easier it will be for the people searching for you to find you. Also, if you have a particular niche that you serve, be certain to include that niche in your profile as well. People looking for that niche will use that keyword in their search. Also be sure to include your website url in your profile. Ideally this will be some type of opt in list so you can collect people’s email address. This is important because you still want to be able to connect with these people should something bad happen to Twitter.

Additionally you want to make sure that the information you are posting to your profile is information that is relevant to your niche. In other words, if you write for small businesses, be sure to post information related to small business. This helps you to be seen as an authority figure in your subject matter or area of expertise. Also, this type of information gets retweeted a lot. If at all possible, post relevant resources and content on your website and then post the link to that content on Twitter. That is a great way to get your website noticed by the search engine.

Twitter is an outstanding tool to use to get your website found in the search engines. Follow the steps mentioned above and you’ll be well on your way to being a Twitter rock star! Oh yeah, and you’ll be getting lots and lots of search engine love, too.

If you do list marketing via email, one of the most important statistics is the open rate, right?  You need to have a good idea of how many of your recipients are actually opening those emails.

Twitter marketing, in some ways, emulates list marketing.  People opt-in to your Tweets and you send them out, at least occasionally trying to drive traffic to one of your web properties.

The problem is that you have no idea how many people are actually ever seeing the Tweets.  You can check your traffic numbers to find out how many visitors you’re getting as a result of a Tweet, but there’s no good way to track the “open” or “delivery” rate of your Tweets.

That might mean that two different things make sense when marketing via Twitter.  First, you might want to repeat the same Tweet at a few different times, to increase exposure (while still staying on the right side of the “don’t spam the system”).  Second, it may pay to go after a larger volume of followers than you might believe necessary in order to increase the traffic-pulling effect of your Tweets.

When you don’t know about delivery rates, things get trickier, don’t they?