Four Ways Twitter Can Help Your Offline Business
Twitter is one of those things that nearly everyone knows about but almost no one seems to understand. You hear about it everywhere, and yet it is not nearly as big as Facebook. That, however, is the true beauty and power of social media as a whole – simple, user-friendly tools that can potentially help you expand your offline business efficiently and effectively. Ironically, even though Twitter looks like a status update box with a limited number of keystroke entries, it is extremely powerful if you know how to use it. Here is a list of four tips to using Twitter:
- LISTEN to your audience: Listening always comes first. Just like developing a relationship in person, the most important thing you can do in the beginning is to listen. With Twitter, start using Twitter Search immediately after you sign up to get feedback on your name, the name of your business or company, and words that are related to what you do. This will give you an idea about who is talking and, more importantly, where the action is.
- IDENTIFY with your audience: While listening to what people are saying, find things that connect your audience to you. It doesn’t have to be business related – and in all honesty, it shouldn’t be. The first step to developing a successful business, both on and offline, is building successful relationships. Also, put a picture on your profile so people know who they are dealing with.
- SHARE with your audience: Post pictures of yourself when you meet high-profile people in your community or attending important events. Link your updates with relevant news stories to start a conversation and keep your audience engaged. Talk about other Twitter members in your community so people see that you are a valuable friend to have. It’s okay to remind people that you sell products or offer services, but it is better have them do it for you.
- TALK with your audience: While you are probably using Twitter to communicate with business contacts, if you want to earn their respect you need to talk about whatever is relevant to them. Comment on other people’s tweets including their links and media posts. ReTweet what your follower’s post to show that you are paying attention and that you respect what they have to say. While sharing your business reminds people of what you do offline, talking with people reminds them that you are human (and inversely that you know they are human).
|
Fred Lotgering is a professional Internet Marketing consultant working from multiple locations around the world. He is dedicated to help to grow small and medium sized businesses by offering a variaty of Internet Marketing tools! He is the owner of LotCon. (“LotCon” comes from Lotgering Consultancy). LotCon is registered in the Netherlands, soon also in Brazil). For more products suitable for “YOUR” business please go to: Article Source: http://EzineArticles.com/?expert=Fred_Lotgering |
Article Source: http://EzineArticles.com/6232887

