There are two ways to approach Twitter from an Internet marketing standpoint. You can either try to figure out how to really get involved and to parlay that into improved business or you can try to find the shortcuts and secrets that will dump a pile of cash in your lap overnight.

Here’s the scoop. The people trying for a quick score aren’t making money.

The only way to really use Twitter to your advantage is to use it the “right” way. You need to be a real user an a legitimate member of your (and others’) social networks. You need to contribute and you need to interact. If you’re there looking for a quick buck, everyone will smell you coming from a mile away and they’ll lock down their wallets before you get near.

Let’s say it again to make it clear: Real users make more money with Twitter.

That’s ugly news for the get-rich-quick crowd, but it’s great news for marketers with enough perspective and understanding to recognize a good thing when it’s staring them in the eyes.

Have you figured out how you can really use Twitter? Do you understand how that usage can lead to real business improvements? If you still have questions, you need to learn more about Twitter. Otherwise, you’re wasting your time. Look for the resources available on this page.