Twitter is becoming very popular amongst common individuals young and old. Many join the Twitter community to enjoy its culture through tweets about any issue in life. Businesses have realized the potential of Twitter as a dynamic marketing channel to leverage on it for high returns.
Twitter Dynamics for Internet Marketing
In order to manipulate Twitter effectively, marketers need to understand the concept and structure correctly. Twitter offers a limited character messaging, which marketers must be creative in conveying their business intentions subtly without violating the social media platform rules and regulations of use.
Twitter could be engaged in conveying or sharing specific information that are of great interest to specific groups of individual with like-minded interests. Marketers who can identify or manipulate these specific areas of interests to be attractive to their targeted audiences would be enriched with the huge flow of potential leads to boost their business.
A simple Twitter account offers the user the passport to interact with many Twitter users who form the large pool of potential business leads for the business brand. There is no need for a domain name or website with Twitter marketing. This saves the marketer lots of money and effort in pushing the business across the market.
However, there are certain factors which marketers should adopt for Twitter marketing success.
1) Decide On Relevant Topics
Marketers who aim to deploy Twitter in their marketing endeavors must identify the right topics to tweet. These should be related to the marketers’ profile for a good reference by interested followers or participants.
Topics that are of high interest would generate a strong passion which would be easy to tweet with a high excitement that would influence others to come on board the tweeting platform. The high contribution in tweets would also establish marketers to be potential market leaders or experts in the industry.
Familiarity on the selected topics would boost the marketer’s confidence in tweets which could be felt by others in the tweeting threads. Respect and curiosity would be sown if exciting experiences are shared by the marketer regularly.
2) Tweet and Re-tweet
Twitter could be manipulated to leverage to profit the online business with the simple act of tweeting and re-tweeting. This would occupy the marketer as more tweets are sent out to influence targeted potential leads. Little effort is required to re-tweet posts that are interesting, relevant and helpful in boosting the business development.
There could be many interesting issues which marketers could tweet and re-tweet to stay connected with many potential leads. Every tweet or re-tweet is an opportunity to boost the business as it keeps recipients updated on business offerings and brand development. Re-tweet of others’ posts also encourages a stronger relationship to be established as favor is found with reciprocal tweets.
Tweeting tends to attract more business fans who are interested to note what is available to their benefit. More business opportunities are generated through tweets and re-tweets. Hence, marketers need to be aware of the changes in market trends or technology offerings to update their Twitter fans and followers who would continue to stay tune on their channel.
With the right tweet, marketers could insert their business solutions to their Twitter fans and followers to close a deal for profit. This could be done professionally without creating waves on the platform or violating any rule or regulation.
3) Welcome Followers
Tweeting could be an addictive exercise for those seeking business potential leads but first, these leads must be enlisted as fans or followers. The right topics help in identifying the best of followers who are interested in the tweeting threads. Marketers must be alert with the contents tweeted by respondents to evaluate their potential as followers before converting them to become business leads.
A lot of Twitter users make use of this platform in securing relevant information as how they would manipulate a browser. Many more are also posting interesting and useful information which marketers need to identify as potential business leads to be invited as followers. If marketers take the initiative to follow someone on Twitter, the culture is to follow them back. This would boost the number of followers a marketer could garner to leverage on as potential leads for the business.
Engaging Tools to Enrich Results
The Internet offers many delightful tweeting tools that could prove useful and helpful to marketers in promoting their business brand. These could be free or paid tools which offer specific features that benefit Internet marketing.
Tweet Adder is one such dynamic marketing tool for Twitter marketing where a lot of processes are automated concerning tweeting. Marketers could enable this software to follow relevant parties on Twitter automatically using specific keywords that are related to their topic of interest. It is also possible to un-follow users who do not follow back as these indicate their lack of interest in the same topics. This would help marketers re-focus to save their time and effort in identifying the right types of potential leads.
It is also possible to automate thank you messages to those who follow or post favorable tweets concerning the business brand or products. However, it is not recommended to automate tweets totally as a personal touch is always more effective in establishing a strong friendship and relations in business opportunities.
Tweets that are general by nature and not lose value when re-tweeted could be automated through the use of relevant software tools to save time and effort for marketers. These tweets help marketers stay in contact with followers when the contact list becomes too big to handle on a personal basis.
True Value of Tweets
The true value of tweets lies in their originality and uniqueness which interests readers to become followers. Marketers with personal experiences and inspirational insights offer high quality tweets to their fans and followers while drawing new ones to their fold.
Personal or original inspirational quotes and life solutions are value-added messages which should be tweeted personally to help followers identify the power and high value of the marketer.
Filed under: Twitter Marketing