Twitter Delivery Rates: The Great Unknown
If you do list marketing via email, one of the most important statistics is the open rate, right? You need to have a good idea of how many of your recipients are actually opening those emails.
Twitter marketing, in some ways, emulates list marketing. People opt-in to your Tweets and you send them out, at least occasionally trying to drive traffic to one of your web properties.
The problem is that you have no idea how many people are actually ever seeing the Tweets. You can check your traffic numbers to find out how many visitors you’re getting as a result of a Tweet, but there’s no good way to track the “open” or “delivery” rate of your Tweets.
That might mean that two different things make sense when marketing via Twitter. First, you might want to repeat the same Tweet at a few different times, to increase exposure (while still staying on the right side of the “don’t spam the system”). Second, it may pay to go after a larger volume of followers than you might believe necessary in order to increase the traffic-pulling effect of your Tweets.
When you don’t know about delivery rates, things get trickier, don’t they?
July 7th, 2009 at 22:10
The real key is the response rate. Testing it by tweeting and different times is good as not all of your followers are on at the same time but you need to track your wanted actions.
Mike Paetzold´s last blog ..Easily Create Your Product From PLR
July 7th, 2009 at 22:17
You’ve made a great point about sending your tweets a few times, Fred – unless you’re in the ‘VIP’ column of someone using TweetDeck or similar software to interact with Twitter, the only people who see your twwets are those who happen to be online at that particular time.
As such, I suggest that marketers keep a text file of their most important tweets, or ‘Power Tweets’, and send them in the morning, at lunch, around dinner time and late in the evening, if at all possible.
Doug Champigny´s last blog ..Power-Packed Advanced Traffic Generation Training
July 7th, 2009 at 22:26
Your point is well taken. I would want to make sure that my delivery was okay but I want to make sure that my stuff is getting opened and looked at. Would consider it just as important.
Andre Arnett´s last blog ..Top Traffic Tips Seminar And Fourth Of July Celebration
July 8th, 2009 at 16:46
I see less than 1% of the tweets sent to me, and figure that’s the likely the percentage of my tweets that get seen. In addition to monitoring results, and posting frequently it suggests a need to focus on catching peoples attention. Free is good, but common. I also have tried to do two tweets one after the other that related to each other. I suspect we will see more innovation along those lines. Maybe a burma shave approach? I may just try that.
Earl Netwal´s last blog ..Publish Your Blog On Amazon’s Kindle
July 8th, 2009 at 21:36
I’ve always wondered if there was a service out there that could track tweet clicks. I agree with you that sending the same tweet numerous times a day is a good idea – but don’t take it to far as you don’t want to spam
Luca´s last blog ..How To Use PLR Content To Build a Relationship With Your Readers
July 9th, 2009 at 20:51
Interesting point, Fred. I check the open rate in Aweber for all broadcast emails that I send out. But I have not even thought about tracking in Twitter. I do as some have suggested send out the same tweet at different times.
Lonnie Minton´s last blog ..A Great Event In Internet Marketing